Menu
The objectives of Land Rover were to enhance brand recognition and sales through the use of the four marketing mixes that would touch the consumer. Google’s cross-channel marketing solutions such as YouTube and Display Network helped the luxury automotive brand to gain a lot of ground in terms of impression, engagement and sales.
Objective
Increase brand awareness, engagement, and sales.
Platforms
Google Display Network, YouTube
Strategies Used
Homepage masthead takeover, Masthead in Lightbox, cross-channel marketing
Results
100M impressions, 15% of total sales from online leads, 12% engagement rate on YouTube masthead, 3.85% engagement rate on Masthead in Lightbox.
Reaching consumers at all stages of the purchase journey and creating memorable brand experiences.
Cross-Channel Campaign
Implemented a comprehensive cross-channel marketing approach.
High-Impact Ad Formats
Utilized YouTube homepage masthead and Masthead in Lightbox ads.
Increased digital marketing budget and focused on cross-channel campaign execution.
Google platforms proved to be beneficial for Land Rover to build a brand image and sell its products. Thus, the application of cross-channel marketing strategy and the use of the high-impact ad formats helped the luxury automotive brand to obtain high results and strengthen its positions in the market.
© GSTECH TECHNOLOGY PRIVATE LIMITED
