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UL Skin Sciences is a dermatologist-driven skincare brand which wanted to enhance the performance of the campaign and engagement. The company can grow its key performance indicators if it uses both the normal catalogue ads and the Advantage+ shopping campaign.
Objective
Optimize campaign performance and increase engagement.
Platforms
Meta
Strategies Used
Advantage+ shopping campaigns, A/B testing
Results
3.5X higher incremental “view content” action, 51% lower cost per incremental conversion, 2.3X higher return on ad spend.
Optimizing campaign performance and maximizing return on investment.
Advantage+ Shopping Campaigns
Utilized Meta’s automated campaign features for optimization.
A/B Testing
Compared Advantage+ shopping campaigns with usual catalogue ads.
Incorporated Advantage+ shopping campaigns into overall campaign strategy.
Higher incremental “view content” action
Lower cost per incremental conversion
Higher return on ad spend.
UL Skin Sciences was able to illustrate the efficiencies of Advantage+ shopping campaigns in enhancing outcomes of the campaigns as well as the engagement. When the company complemented the catalogue ads with Advantage+ shopping campaigns, it registered increased KPI. This case study shows that testing and optimization are critical in the process of conveying digital advertisements.
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