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This campaign was to create awareness and to make Absolut Vodka a brand that is considered and desired by the gaming population of Italy. Thus, with the help of Twitch, influencer collaboration, and advertisements, the company managed to address the target audience and achieve impressive campaign performance indicators.
Objective
Increase brand awareness and consideration among the gaming community.
Platforms
Twitch, Amazon Ads
Strategies Used
Influencer partnerships, gaming-themed ads, Twitch competitions, Homepage Carousel, Twitch Triple Lock.
Results
4 million total impressions, 1.1 million unique user visits, 74.5% video completion rate, 121K unique views on influencer channels.
Reaching and engaging the gaming community with a beverage brand.
Influencer Partnerships
Collaborated with popular Twitch streamers to reach target audience.
Content Creation
Developed gaming-themed ads featuring relevant talent.
Platform Optimizatio
Leveraged Twitch features like Homepage Carousel and Twitch Triple Lock.
Expanded advertising strategy to include Twitch and influencer partnerships.
Increased user trus
Higher app engagement
Thus, Absolut Vodka was able to prove that an exclusive Twitch campaign is indeed an efficient way to capture the attention of a particular audience. Thus, through influencer collaborations, content creation, and the use of Twitch features, the company established and fostered a strong brand association with the gaming audience. The current case shows that it is viable to delve more into the several platforms in order to advance the brand.
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