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On, a performance sportswear brand, wanted to improve the efficiency of ads and achieve a higher ad ROI. Thus, using Meta’s Advantage+ catalogue ads with the product level video feature, the company was able to secure substantial enhancements in the main performance indicators.
Objective
Optimize ad performance and increase return on ad spend.
Platforms
Meta
Strategies Used
Advantage+ catalogue ads with product level video, A/B testing
Results
41% increase in return on ad spend, 45% lower cost per purchase.
Optimizing ad performance and maximizing return on investment.
Advantage+ Catalogue Ads with Product Level Video
Utilized Meta’s automated campaign features and dynamic creative capabilities.
A/B Testing
Compared Advantage+ catalogue ads with and without product level video.
Incorporated product level video into Advantage+ catalogue ads.
Increase in return on ad spend
Lower cost per purchase.
On successfully demonstrated the potential of Advantage+ catalogue ads with product level video in improving the performance of the ads and the return on ad investment. The company was also able to record positive changes in the performance indicators by integrating dynamic video content into the advertisement platforms. This case study shows that testing and optimization are critical components of digital advertising.
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