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Mine Accessory is a jewelry brand based in Taiwan that wanted to improve the effectiveness of its campaigns so as to boost its sales during the festive seasons. Adding an extra Advantage+ shopping campaign to the typical Advantage+ catalogue ads proved highly effective in boosting the company’s purchases, RoAS, and cost effectiveness.
Objective
Optimize campaign performance and increase sales.
Platforms
Meta
Strategies Used
Advantage+ shopping campaigns, A/B testing
Results
58% increase in purchases, 48% increase in return on ad spend, 36% lower cost per purchase.
Optimizing campaign performance and maximizing return on ad spend during peak sales periods.
Advantage+ Shopping Campaigns
Utilized Meta’s automated campaign features for optimization.
A/B Testing
Compared Advantage+ catalogue ads with a combination of Advantage+ catalogue and shopping campaigns..
Incorporated Advantage+ shopping campaigns into overall campaign strategy.
58% increase in purchases
48% increase in return on ad spend
Mine Accessory was able to show how Advantage+ shopping campaigns can be used to increase the sales and campaign performance. Because of the more diverse campaign formats and the utilization of Meta’s automation, the company managed to increase the key performance indicators. This case study can be used to demonstrate why testing and optimization are critical to digital advertising.
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