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Camden Town Brewery is a craft beer company that sought to improve the effectiveness of ads and their ROI. Through deploying Meta’s Advantage+ shopping campaigns and all the automated tools, the company managed to record enhanced KPIs as a result.
Objective
Optimize ad performance and increase return on ad spend.
Platforms
Amazon
Strategies Used
Advantage+ shopping campaigns, A/B testing
Results
2.2X higher return on ad spend, 2X lower cost per incremental lift.
Optimizing ad performance and maximizing return on investment.
Advantage+ Shopping Campaigns
Utilized Meta’s automated campaign features for optimization.
A/B Testing
Compared Advantage+ shopping campaigns with usual catalogue ads.
Adopted Advantage+ shopping campaigns for improved campaign efficiency.
2.2X higher return on ad spend
2X lower cost per incremental lift.
Camden Town Brewery was also able to prove the efficiency of Advantage+ shopping campaigns in improving ads’ performances and the ads’ return on investment. Through the application of Meta’s automation tools, the company realized the following improvements in the KPIs. In this case, the emphasis is on the testing and optimization strategies in the context of the digital advertisement.
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