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Currys wanted to boost laptop sales during the back to school period and so chose to target questions that customers may have and the company’s specialism. The key findings of the campaign are that through using YouTube and an analytical approach, awareness, consideration, and sales can be effectively promoted.
Objective
Increase laptop sales during back-to-school period.
Platforms
Google Ads
Strategies Used
YouTube search trends, creative storytelling, ad sequencing, audience targeting
Results
Increased brand awareness, consideration, and sales.
Standing out in a competitive laptop market and addressing customer concerns effectively.
Customer-Centric Creative
Developed content addressing common customer questions.
YouTube Optimization
Leveraged YouTube search trends and ad formats.
Data-Driven Targeting
Utilized audience insights for precise targeting.
Shifted focus to data-driven campaign planning and execution.
Increased brand awareness, consideration, and sales.
Currys was able to prove that customer oriented strategy is indeed the best way to go when it comes to sales. Thus, the brand identified customer needs and, using the opportunities of the YouTube platform, ensured high campaign effectiveness and fortified its market position.
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