Microsoft Boosts Windows 11 Awareness with Amazon Ads

Awareness and consideration for Windows 11 was the goal that Microsoft had sought to achieve especially when there was tough competition in the PC market. Through using Amazon ads and the technique of using the multiple-channel approach, the company was able to reach the intended consumers, create engagement, as well as conversions.

Report Card

Objective

Increase awareness and consideration for Windows 11

Platforms

Amazon Ads, Twitch

Strategies Used

Full-funnel campaign, Twitch livestream, Amazon DSP, Fire TV, audience targeting

Results

Exceeded benchmarks on key performance indicators, increased video completion rates, drove higher conversions, improved return on ad spend.

Challenges

Standing out in a competitive PC market and reaching potential customers.

Strategies Used

Full-Funnel Approach

Utilized multiple Amazon ad products to reach customers at different stages of the purchase journey.

Audience Targeting

Leveraged Amazon’s first-party data to identify target segments.

Content Creation

Developed engaging content tailored to specific audiences.

Influencer Partnerships

Collaborated with Twitch streamers to reach tech-savvy audiences.

Changes Made

Adopted a data-driven approach to advertising and invested in a multi-channel strategy.

Microsoft was able to effectively show how Amazon Ads can increase awareness and sales of Windows 11. Due to the implementation of a multi-channel strategy together with the focus on the audience, the company received high results and exceeded the industry indicators. This case study shows that an extensive advertising campaign is useful and emphasizes the relevance of the multiple-channel approach.

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