Awareness and consideration for Windows 11 was the goal that Microsoft had sought to achieve especially when there was tough competition in the PC market. Through using Amazon ads and the technique of using the multiple-channel approach, the company was able to reach the intended consumers, create engagement, as well as conversions.
Objective
Increase awareness and consideration for Windows 11
Platforms
Amazon Ads, Twitch
Strategies Used
Full-funnel campaign, Twitch livestream, Amazon DSP, Fire TV, audience targeting
Results
Exceeded benchmarks on key performance indicators, increased video completion rates, drove higher conversions, improved return on ad spend.
Standing out in a competitive PC market and reaching potential customers.
Full-Funnel Approach
Utilized multiple Amazon ad products to reach customers at different stages of the purchase journey.
Audience Targeting
Leveraged Amazon’s first-party data to identify target segments.
Content Creation
Developed engaging content tailored to specific audiences.
Influencer Partnerships
Collaborated with Twitch streamers to reach tech-savvy audiences.
Adopted a data-driven approach to advertising and invested in a multi-channel strategy.
Microsoft was able to effectively show how Amazon Ads can increase awareness and sales of Windows 11. Due to the implementation of a multi-channel strategy together with the focus on the audience, the company received high results and exceeded the industry indicators. This case study shows that an extensive advertising campaign is useful and emphasizes the relevance of the multiple-channel approach.
© GSTECH TECHNOLOGY PRIVATE LIMITED