Menu
Korean singer Midnatt was able to broaden his fan base by translating the song “Masquerade” into six languages.
Through the use of AI in improving vocal quality in non-native languages, Midnatt also proved that multi-language content can be a way of gaining more audience.
Objective
Expand global audience reach.
Platforms
Music streaming platforms
Strategies Used
Multi-language music release, AI-powered vocal enhancement
Results
Increased global audience reach, positive audience response.
Reaching audiences with language barriers.
Multi-Language Release
Released song in six languages.
AI-Powered Vocal Enhancement
Improved vocal quality in non-native languages.
Adopted a multi-language content strategy.
Increased global audience reach, positive audience response.
Thus, Midnatt’s release of music in multiple languages shows how language localization can help increase the band’s audience. Through the help of AI in improving the quality of the voice, the singer was able to provide good content to different people. This case study also shows that multi-language content has the potential to achieve global success in the music industry.
© GSTECH TECHNOLOGY PRIVATE LIMITED
