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Southeast Asia’s biggest travel booking company, Traveloka, wanted to enhance its advertisement effectiveness and achieve higher ad ROI. Thus, utilizing Meta’s Advantage+ shopping campaigns and performing the A/B test, the company enhanced the main indicators by multiple times.
Objective
Optimize ad performance and increase return on ad spend.
Platforms
Meta
Strategies Used
Advantage+ shopping campaigns, A/B testing
Results
14% higher return on ad spend, 23% lower cost per thousand impressions.
Optimizing ad performance and maximizing return on investment.
Advantage+ Shopping Campaigns
Utilized Meta’s automated campaign features for optimization.
A/B Testing
Compared Advantage+ shopping campaigns with usual Advantage+ catalogue ads.
Shifted strategy to focus solely on Advantage+ shopping campaigns.
14% higher return on ad spend
23% lower cost per thousand impressions.
Traveloka was able to prove the efficiency of Advantage+ shopping campaigns in improving ad performance and ad ROI. Thus, with the help of Meta’s automation tools, the company obtained a rather positive shift in the key performance indicators.
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