If you’re wondering how to create ChatGPT ads in 2026, this guide walks you through everything: ChatGPT ads manager setup, ad dimensions, ChatGPT advertising prompts, campaign structure, and ChatGPT ads pricing. OpenAI ads are currently testing with U.S. logged-in adults, appearing as recommendation cards at the bottom of responses. This tutorial gives you setup requirements, step-by-step instructions, ad specifications, creative best practices, and an AdSpyder workflow to analyze what’s working before you launch your own ChatGPT advertising campaigns.
What Are ChatGPT Ads (OpenAI Ads in 2026)?
ChatGPT ads are advertising placements within ChatGPT conversations. OpenAI launched testing in early 2025, starting with U.S. logged-in adults. Ads appear as clearly labeled recommendation cards at the bottom of relevant responses. Users can dismiss ads and provide feedback on relevance.
How ChatGPT ads work
Unlike traditional display ads, ChatGPT ads target conversational context, not browsing history. When users ask questions related to your category, your ad may appear as a helpful recommendation. The format emphasizes proof over hype—think case studies and verifiable results, not marketing claims.
ChatGPT ad generation approach
Creating ChatGPT ads requires a different approach than Google or Meta. You’re crafting recommendation-style content that fits naturally into conversational moments. Think of it as “helpful suggestion” advertising, not interruption marketing. This influences everything from copywriting to landing page design.
- ChatGPT ads appear in conversational contexts, not traditional placements
- Format is text-based recommendation cards with proof elements
- Currently testing phase with U.S. adults; broader rollout expected in 2026
Key Statistics: ChatGPT Ads Cost & Pricing (2026)
Setup Requirements Before You Think About How to Create ChatGPT Ads
Before accessing the ChatGPT ads manager, ensure you have these foundational elements. Missing any of these will slow down or block your campaign launch.
Step-by-Step Guide: How to Create ChatGPT Ads
This workflow takes you from account setup through ad creation to campaign launch. Each step includes specific actions and quality checks to avoid common setup mistakes.
Access ChatGPT ads manager
- Navigate to OpenAI business platform and request ads manager access (currently invitation-based)
- Complete business verification (company details, tax ID, billing information)
- Set up payment method (credit card or invoice billing for $5,000+ monthly spend)
- Review and accept ChatGPT advertising terms of service
Define your ChatGPT advertising campaign
- Campaign objective: awareness, consideration, or conversion (start with consideration)
- Conversational targeting: topics, questions, or problem spaces your audience asks ChatGPT
- Budget: daily or lifetime budget (minimum $50/day recommended for learning phase)
- Schedule: start date, end date (optional), time targeting (optional)
Build recommendation-style ad creative
- Headline (50-80 characters): clear promise + audience fit
- Description (150-200 characters): what you deliver, one proof point, who it’s for
- Proof element: case study snippet, stat with source, or testimonial quote
- CTA: specific action (not generic “Learn More”)
Set up landing page tracking
- Landing page URL with UTM parameters: ?utm_source=chatgpt&utm_medium=cpc&utm_campaign=campaign-name
- Conversion tracking: form submits, demo requests, purchases, or other goal events
- Micro-conversions: scroll depth, pricing page views, case study clicks
- Test tracking: click your own ad preview and verify all events fire correctly
Review, submit, and monitor
- Review all campaign settings, ad creative, and tracking before submitting
- Submit for OpenAI review (approval typically takes 24-48 hours)
- Monitor daily: impressions, clicks, CPM, CTR, conversions, cost per acquisition
- Iterate weekly: pause underperformers, scale winners, test new creative variants
How to Create ChatGPT Ads with ChatGPT Ads Manager: Interface & Features (2026)
The ChatGPT ads manager is your campaign control center. While specific UI may evolve, these core features are expected based on OpenAI’s approach and industry standards.
Expected ChatGPT ads manager features
| Feature | What it does | How to use it |
|---|---|---|
| Campaign dashboard | Overview of all active campaigns | Monitor spend, impressions, CTR at a glance |
| Conversational targeting | Define topics/questions to trigger ads | Enter keywords or sample questions users ask |
| Ad creative builder | Create recommendation card format | Input headline, description, proof, CTA, URL |
| Budget controls | Set daily/lifetime spend limits | Define max spend and pacing rules |
| Performance reports | Track impressions, clicks, conversions | Export data or view in dashboard |
| Billing center | Manage payment methods and invoices | Update cards, download receipts, track spend |
What’s likely missing (early stage)
Based on testing phase limitations, ChatGPT ads manager may not yet include advanced features like A/B testing tools, detailed audience insights, retargeting pixels, or API access. These will likely roll out as the platform matures through 2026.
How to Create ChatGPT Ads: ChatGPT Ad Dimensions & Specifications
Unlike visual platforms with strict image sizes, ChatGPT ad dimensions refer to text limits and structural requirements. Follow these specs to ensure your ads pass review and display correctly.
Text specifications
- Headline: 50-80 characters (including spaces). Keep it under 60 for mobile readability.
- Description: 150-200 characters. Must include what you offer and who it’s for.
- Proof element: 80-120 characters. Case study snippet, stat, or testimonial quote.
- CTA button: 2-4 words. Be specific (e.g., “Get Pricing” not “Click Here”).
Content requirements
- Proof verification: Every stat or claim must be verifiable. Include source or methodology.
- No hype language: Avoid superlatives (“best,” “fastest,” “revolutionary”) without proof.
- Clear value prop: User should understand what you do within 3 seconds.
- Accurate targeting: Ad content must match conversational context it appears in.
Landing page requirements
- Message match: Landing page must deliver on ad’s promise (no bait-and-switch).
- Mobile-optimized: Must load and function properly on mobile devices.
- First-screen clarity: User sees what/who/proof/CTA without scrolling.
- No deceptive practices: Clear pricing, privacy policy, terms of service accessible.
ChatGPT Advertising Prompts: Creative Best Practices on How to Create ChatGPT Ads
Use these ChatGPT advertising prompts to generate ad creative that fits conversational contexts. These frameworks ensure your ads read like helpful recommendations, not interruptions.
Description: We help [audience] achieve [result] without [pain point]. [Proof point].
CTA: [Specific action]
Description: [Customer] used [product] to [outcome]. Result: [specific metric].
CTA: Read full case study
Description: [Product] eliminates [pain] by [approach]. [Social proof].
CTA: See how it works
Description: [Product] offers [benefit 1], [benefit 2], and [benefit 3]. [Proof].
CTA: Compare features
ChatGPT Advertising Campaigns: Structure & Organization
Organize your ChatGPT advertising campaigns by intent stage, not just product. This structure makes optimization easier and helps you match creative to conversational context.
Recommended campaign structure
| Campaign type | User intent | Ad approach |
|---|---|---|
| Awareness | Learning about problem space | Educational content, thought leadership, category definition |
| Consideration | Comparing solutions | Case studies, comparison guides, “best for” messaging |
| Decision | Ready to choose a provider | Pricing, demos, trials, ROI calculators |
| Retention | Existing customers seeking help | Product tips, advanced features, support resources |
Budget allocation by stage
Start with 60% budget on consideration (highest intent), 30% on decision (smaller audience but high conversion), 10% on awareness (testing). Adjust based on results after 4 weeks.
Common Mistakes on How to Create ChatGPT Ads
Avoid these mistakes to save budget and improve results. Most come from treating ChatGPT like a traditional ad platform instead of conversational context.
How AdSpyder Helps You Create Better ChatGPT Ads
AdSpyder scans competitor ChatGPT ads (when available) to extract creative patterns, proof strategies, and landing page structures. Use these insights to build your first campaigns faster.
- Scan: identify 20-30 competitor ChatGPT ads in your category
- Extract: headlines, descriptions, proof elements, CTAs, landing page URLs
- Analyze: which formats appear most frequently? What proof density wins?
- Build: create 6-10 ad variants based on proven patterns
- Test: launch your ads with competitive intelligence built in
What AdSpyder reveals about winning ChatGPT ads
Competitive analysis shows you which creative patterns win before you spend budget. Look for headline length, proof element placement, CTA specificity, and landing page structure across top performers.
- Most common headline formats
- Proof element density (stats vs testimonials)
- CTA specificity levels
- Character counts that work
- Page types (pricing, case studies, demos)
- First-screen elements
- Proof placement strategies
- Form length and field types
This intelligence converts ad creation from guesswork into a data-driven process. You’ll launch with patterns that already work in your market.
FAQs: How to Create ChatGPT Ads
How do I get access to ChatGPT ads manager?
What are ChatGPT ad dimensions or size requirements?
How much do ChatGPT ads cost in 2026?
Can I use a ChatGPT ad maker tool to create ads?
What ChatGPT advertising prompts work best for ad creative?
Where can I find ChatGPT ads Reddit discussions?
Conclusion
Creating ChatGPT ads in 2026 requires a different approach than traditional platforms. Focus on proof-led creative, conversational targeting, and intent-matched landing pages. Start with the ChatGPT ads manager setup, build recommendation-style ads within the character limits, and track everything from day one.
Use AdSpyder to analyze competitor ChatGPT advertising campaigns before launching your own. This competitive intelligence reveals what creative formats, proof strategies, and landing page structures already work in your market—so you can launch with data, not guesses.
