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Hungerstation, which is a food delivery service, was keen on enhancing the ad performance while putting down the expenses. Thus, with the help of Meta Advantage + creative feature, the company increased the efficiency of the advertisement to a great extent and received higher RIO.
Objective
Optimize ad performance and reduce costs.
Platforms
Meta
Strategies Used
Advantage+ creative, A/B testing
Results
29% lower cost per first order, 12% lower cost per install, 13% lower cost per purchase, 14% lower cost per add to cart.
Optimizing ad performance and reducing costs in a competitive market.
Advantage+ Creative
Utilized Meta’s automated creative optimization feature.
A/B Testing
Compared Advantage+ creative against standard creative.
Embraced Meta’s automated solutions for ad optimization.
29% lower cost per first order, 12% lower cost per install
13% lower cost per purchase, 14% lower cost per add to cart.
Thus, Hungerstation was able to prove the efficacy of Meta’s Advantage+ creative feature in improving the ad’s performance and minimizing the expenses. Thus, based on the implementation of automation and AI, various key indicators have been improved at the company. This paper focuses on the need to adopt new technologies in advertising in order to support business development
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