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Lebara is a telecommunications company which wanted to boost customer acquisition and enhance the impact of the campaign. Using the Meta’s Advantage+ tool and running direct response and brand awareness strategies, the company received an increase in all the main indicators.
Objective
Increase customer acquisition and improve campaign efficiency.
Platforms
Google Ads, Adidas Apps
Strategies Used
Advantage+ placements, Advantage+ campaign budget, conversion lift study
Results
41% incremental search visits, 44% lift in incremental purchases, 59% lift in incremental add-to-cart.
Increasing customer acquisition and optimizing campaign performance.
Advantage+ Adoption
Utilized Meta’s Advantage+ features for automation and optimization.
Conversion Lift Study
Measured the incremental impact of brand awareness campaigns.
Data-Driven Optimization
Leveraged data insights to refine campaign targeting and bidding.
Embraced Meta’s automated solutions for campaign management and optimization.
Incremental search visits
Lift in incremental purchases
Lift in incremental add-to-cart.
Lebara has proven that Meta’s Advantage+ platform effectively drives customer acquisitions and improves campaigns’ efficiency. By merging direct response with brand awareness tactics, it realized notable growth in essential indicators. This case study emphasizes the importance of data-driven techniques in digital marketing and how automated solutions can improve campaign results.
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