The top LinkedIn ad examples of 2025 don’t just look polished—they convert professional audiences into qualified leads by matching creative execution with platform-specific behavior patterns. While most marketers treat LinkedIn as “Facebook for professionals,” the highest-performing campaigns understand that decision-makers scroll with different intent, evaluate offers through business ROI lenses, and respond to proof-driven narratives rather than emotional appeals.
This guide showcases 15 LinkedIn ad examples across multiple formats—Sponsored Content, Video Ads, Carousel campaigns, Lead Gen Forms, and Message Ads.
Each example includes breakdown analysis of targeting strategy, creative approach, and conversion mechanics, plus actionable takeaways you can apply to your next campaign.
Whether you’re searching for LinkedIn sponsored content examples or the best way to advertise on LinkedIn, these real-world cases demonstrate exactly what works in 2025.
Why Top LinkedIn Ad Examples Deliver Superior B2B Results in 2025
LinkedIn’s 1 billion members include 65 million decision-makers actively researching business solutions, evaluating vendors, and making purchase decisions.
Unlike consumer platforms where ads interrupt entertainment, LinkedIn advertising reaches professionals in a business-focused mindset—reviewing industry news, networking with peers, and consuming thought leadership.
This contextual advantage means your message lands when prospects are most receptive to B2B solutions.
The platform’s self-reported professional data enables precision targeting impossible elsewhere: job title verification, company size accuracy, seniority levels, and industry classifications.
Key LinkedIn Advertising Statistics for 2025
Top LinkedIn Ad Examples Format Overview: Choosing the Right Type
LinkedIn offers six primary ad formats, each optimized for different campaign objectives and buyer journey stages.
Understanding format-specific strengths ensures your creative execution matches platform mechanics.
Sponsored Content (Single Image)
Native in-feed ads appearing as organic posts. Best for awareness and website traffic. Standard image size: 1200x627px. Average engagement: 0.44-0.65% CTR. Use for thought leadership, case studies, and educational content that builds trust before asking for conversion.
Video Ads
Auto-play videos in feed, optimized for mobile. Ideal for product demos, customer testimonials, and brand storytelling. Optimal length: 15-30 seconds for awareness, 60-90 seconds for consideration. Include captions (85% watch without sound). Higher engagement than static—often 2-3x CTR improvement.
Carousel Ads
Swipeable multi-card format (2-10 cards). Perfect for feature breakdowns, step-by-step guides, or multiple case studies. Each card needs standalone value with clear CTA. Best practice: 3-5 cards for highest completion rate. Use to showcase product benefits sequentially or compare solutions.
Lead Gen Forms
Pre-filled forms using LinkedIn profile data. Reduces friction—typically 3-5x higher conversion than landing pages. Best for gated content (whitepapers, webinars, demos). Mobile-optimized. Critical: first-touch nurture sequence must be immediate and valuable to prevent drop-off.
Message Ads (Sponsored InMail)
Direct messages to LinkedIn inboxes. High engagement (20-40% open rates) but premium cost. Best for event invitations, ABM outreach, and high-value offers. Personalization essential—reference job title, company, or recent activity. Character limit: 1,500 (keep to 300-400 for best performance).
Document Ads
Native PDF viewer in feed—users scroll through documents without leaving LinkedIn. Excellent for whitepapers, reports, case studies, and slide decks. Maximum 10 pages recommended. Include strong first page to hook attention and clear CTA on final page.
What Makes the Top LinkedIn Ad Examples Work: Core Principles
The LinkedIn ad examples share five consistent characteristics that separate high-performers from average campaigns.
These aren’t creative preferences—they’re pattern-matched behaviors from thousands of successful B2B campaigns.
- Audience specificity: Call out exact role/industry in first 5 words (e.g., “CFOs managing $50M+ budgets”).
- Value-first messaging: Lead with outcome, not features. “Cut compliance time 40%” beats “Our software has 50 features.”
- Social proof dominance: Names, numbers, logos. “Join 2,400+ enterprises” or “Trusted by Nike, IBM, Salesforce.”
- Friction reduction: One clear next step. Lead Gen Forms outperform multi-field landing pages 3-5x.
- Mobile optimization: 60% of LinkedIn engagement is mobile. Text legible at small size, captions on video, thumb-friendly CTAs.
Additionally, the rise of video-first strategies has transformed B2B engagement patterns. Successful campaigns now integrate short-form video tactics similar to those used in viral video marketing, adapted for professional audiences—hook in first 3 seconds, value delivery by second 10, clear CTA before second 30.
15 Top LinkedIn Ads Examples: Real Campaigns, Real Results
Below are 15 examples of LinkedIn ads representing different formats, objectives, and industries.
Each includes breakdown of what works, why it works, and how to apply the strategy to your campaigns.
1) Slack Carousel Ad: “CC Ya Later, Emails”
Objective: Website Conversions
What Works: Clever wordplay (“CC ya later”) grabs attention in professional feed. Each card showcases one Slack benefit with clear visual hierarchy. Brand colors (purple/white) pop against LinkedIn’s blue-gray palette. Sequential storytelling—card 1: problem, cards 2-4: solutions, card 5: CTA.
Key Takeaway: Use carousel format to deconstruct complex value props into digestible, sequential benefits. Include CTA on every card since users may not swipe through all.
2) Adobe Express Video Ad: “Create Like a Pro”
Objective: Product Trials
What Works: Fast-paced screen recording showing actual product interface in action. Text overlays highlight speed/ease (“Design in minutes, not hours”). Upbeat background music maintains energy. Mobile-optimized—vertical format, large UI elements visible on small screens. Clear end card with trial CTA.
Key Takeaway: Product demo videos outperform talking-head testimonials. Show don’t tell—let prospects visualize themselves using your solution.
3) Salesforce Single Image: “The Place to B2B”
Objective: Brand Awareness
What Works: Bold brand colors (Salesforce blue) ensure instant recognition. Simple, clean design—no clutter. Headline addresses B2B marketers directly. Image shows multiple professionals collaborating, reinforcing team-focused value prop. Strong contrast makes text readable at any size.
Key Takeaway: Brand consistency across campaigns builds recognition. Simple, bold designs outperform busy, information-dense creatives in feed scroll environment.
4) HubSpot Lead Gen Form: “State of Marketing Report 2025”
Objective: Lead Generation
What Works: High-value gated content (annual industry report). Pre-filled form reduces friction—3 clicks to download. Clear benefit statement: “1,200+ marketers surveyed.” Report cover preview builds credibility. Immediate delivery promise (“Get instant access”) removes hesitation.
Key Takeaway: Lead Gen Forms work best for high-value content. Preview what’s inside (stats, insights, visuals) to justify the opt-in.
5) Gong Video Testimonial: “Close 40% More Deals”
Objective: Website Conversions
What Works: Real customer interview (not scripted actor). Specific outcome metric in hook: “We closed 40% more deals.” Customer’s job title/company shown on-screen (VP Sales, Fortune 500 tech firm). Brief product demo overlay shows what drives results. Authentic, conversational tone builds trust.
Key Takeaway: Customer testimonials with specific metrics outperform brand messaging. Let happy customers sell for you—especially when they match your target buyer persona.
6) LinkedIn Learning Document Ad: “Upskilling Guide”
Objective: Engagement
What Works: Native PDF viewer keeps users on platform. First page hooks with stat: “87% of professionals need new skills by 2026.” Each page addresses one upskilling strategy. Visual design with charts/graphics maintains engagement. Final page CTA drives to course catalog.
Key Takeaway: Document ads work for educational content that’s too long for carousel but too short for gated report. Keep to 5-10 pages with strong visual design.
7) Cognism Single Image: “vs. ZoomInfo Comparison”
Objective: Website Visits
What Works: Direct competitor comparison chart. Green checkmarks for Cognism features vs. red X’s for ZoomInfo gaps. Bold headline: “Why enterprises switch from ZoomInfo.” Clean table format makes differences instantly scannable. No fluff—pure feature-benefit comparison.
Key Takeaway: Comparison ads work when you have clear differentiation. Use visual formatting (charts, tables) to make advantages immediately obvious without reading long copy.
8) Hootsuite Image Ad: “Social Media Management in 60 Seconds”
Objective: Product Trials
What Works: Fast-paced product tour hitting all key features in one image. Stat to show social proof with 70% claimed value increment.
Key Takeaway: Short impactful social proof stats work for SaaS when you show actual interface, not generic marketing floof. Optimize for mobile and colour.
9) IBM Image Ad: “Salesforce Life Sciences Cloud”
Objective: Event Registration
What Works: Clear Message, relatable graphics and highlighting details
Key Takeaway: Image Ads work for high-value events when targeted precisely. Keep copy under 30 words, personalize opening, and make registration frictionless with inline CTAs.
10) Microsoft Image: “Azure for Startups”
Objective: Lead Generation
What Works: Beautiful graphics, invitation messaging for training
Key Takeaway: Each part of the image should answer “What’s in it for me?” with specific benefit.
11) Chili Piper Single Image: “1-Click Meeting Booking”
Objective: Product Demo Bookings
What Works: Problem-focused headline: “Stop losing leads to slow follow-up.” Product screenshot showing instant booking interface. Specific metric: “87% meeting show-up rate.” Customer logos from recognizable brands (Spotify, Twilio, Gong). Direct CTA: “See it in action.”
Key Takeaway: Problem-solution format works when pain point is acute. Show the solution visually (screenshot) and back it with proof (metrics + logos).
12) Adobe Commerce Video: “State of Performance Marketing”
Objective: Website Conversions
What Works: Full customer success story arc: challenge → solution → results. Specific outcomes. Clear next step: “Download full case study.”
Key Takeaway: Long-form video (60-90s) works for complex B2B purchases when telling complete success story. Include tangible results and industry-specific context.
13) Standard Chartered Private Bank: “Investment Solutions”
Objective: Website Traffic
What Works: Premium positioning through elegant, minimal design. Targets ultra-high-net-worth individuals with sophisticated messaging. Clear value prop: “Bespoke investment strategies.” Trust signals (bank heritage, regulatory credentials). Qualified CTA: “For clients with $5M+ portfolios.”
Key Takeaway: Premium offerings need premium creative. Minimal design, qualified language, and explicit targeting (“For X with Y requirement”) filter for right audience.
14) VistaVu Solutions: “Oilfield Management Software”
Objective: Lead Generation
What Works: Hyper-targeted to ultra-niche industry (oilfield services). Industry-specific language resonates with target audience. Multi-format approach: Sponsored Content for awareness, Message Ads for conversion. Result: 19 of 20 leads qualified to sales, CPL 1/5 of benchmark.
Key Takeaway: Niche targeting + industry-specific messaging + multi-format campaigns = highest lead quality. Don’t dilute messaging trying to appeal broadly.
15) Partner.io Single Image: “For HubSpot Users”
Objective: Website Visits
What Works: Ultra-specific audience callout: “Built for HubSpot users.” Targets existing tool users (warm audience). Integration angle—”Connect your partner ecosystem.” Simple visual showing HubSpot + Partner.io logos. No generic B2B speak—speaks directly to HubSpot practitioners’ pain points.
Key Takeaway: Targeting users of complementary tools works when you lead with integration value. Specific audience callouts (e.g., “[Tool] users”) improve relevance and CTR.
FAQs: Top LinkedIn Ad Examples
What makes a LinkedIn ad successful?
Which LinkedIn ad format has highest CTR?
How long should LinkedIn video ads be?
What’s the average CTR for LinkedIn Sponsored Content?
Should I use Lead Gen Forms or landing pages?
How many carousel cards should I use?
What’s the best way to test LinkedIn ads?
Do LinkedIn ads work for small businesses?
Conclusion
The best LinkedIn ads of 2025 prove that B2B advertising success comes from matching creative execution to platform-specific behavior patterns.
LinkedIn’s 1 billion professionals and 65 million decision-makers create unmatched targeting precision, but that precision only converts when combined with audience-specific messaging, format-appropriate creative, and friction-minimized conversion paths.
As you build your campaigns, remember that LinkedIn ads exist within broader marketing ecosystems. The targeting precision and professional context that make LinkedIn ad campaigns effective for B2B can be complemented by integrated strategies across channels—combining awareness-building with conversion-focused remarketing to build complete funnel coverage.
Even highly regulated industries find success on LinkedIn when campaigns balance promotion with responsibility. Much like responsible gambling advertising maintains consumer protection alongside marketing objectives, professional services and regulated sectors can advertise effectively on LinkedIn by leading with education, transparency, and value—not just promotional messaging.
