Easter is one of the few seasonal moments that blends family rituals, food/candy spikes, and gift-ready shopping—which makes it perfect for Easter advertising campaigns that sell without feeling “salesy.” The strongest brands don’t just push products; they package Easter as a moment: spring refresh, togetherness, small joys, and shareable traditions. This guide breaks down the best Easter adverts and practical Easter advertising ideas you can apply across social, search, retail media, and email. It includes proven formats for easter candy ads, brand-led storytelling, and even good friday creative ads that stay respectful while driving engagement.
What This Guide Covers (Easter Ads That Feel Like the Season)
The best-performing Easter advertising campaigns are built on a simple formula: seasonal relevance + clear value + shareable creative. This guide covers:
- Choose the right angle: family, spring refresh, gifting, or playful “egg hunt” storytelling
- Build easter candy ads that win attention without discounting too hard
- Create respectful good friday creative ads aligned with brand tone
- Pick formats (Reels/Shorts, UGC, static, carousels, CTV) based on objective
- Run a simple 3-phase plan: tease → peak week → last-mile conversion
Easter sits close to other “values-forward” cultural moments. For brands mixing seasonal creativity with meaning-led messaging, patterns from women empowerment ads can be useful: keep the claim grounded, show real people, and let the story carry the persuasion.
Key Statistics (Why Easter Is a High-Value Advertising Window)
Why The Best Easter Adverts Work (4 Emotions That Drive Conversion)
The best easter ads succeed because they align with what people already want to do: celebrate together, create small surprises, and mark spring as a reset. Four emotions tend to drive the strongest performance:
| Emotion | What it looks like in creative | Best for |
|---|---|---|
| Play | Egg hunts, surprises, humor, bright colors | Candy, toys, quick gifts |
| Nostalgia | Family rituals, “remember this?” moments, classic icons | Heritage brands, FMCG |
| Care | Togetherness, gifting, hosting, small acts of kindness | Retail, gifting, home |
| Renewal | Spring refresh, “new season,” healthier swaps, clean aesthetics | Beauty, fashion, lifestyle |
Renewal and care themes often overlap with March campaigns like International Women’s day ad creatives, where audiences respond best to authentic visuals and clear values—without over-claiming.
Best Easter Adverts: Creative Angles That Consistently Win
Instead of listing “brand names,” this section breaks down the creative patterns behind great Easter commercial examples. These patterns translate across categories and budgets.
Best Easter Adverts That Ran in 2025 (5 Examples You Can Model)
Easter winners in 2025 leaned into a repeatable pattern: simple seasonal symbols (bunnies/eggs), a clear “reason to act” (limited-time, collectible, or shoppable), and one strong hook (magic, humor, hunt, or indulgence). Below are 5 real examples from 2025 and the creative angle each one used.
1) Lindt GOLD BUNNY — “Golden Trails” (UK, 2025)
Lindt’s 2025 work combined a feel-good TV/online advert with real-world “trail” touchpoints (OOH + retail activations), building a cohesive Easter “world” around the iconic GOLD BUNNY.
- Creative angle: “Easter magic” storytelling + recognizable brand icon.
- Why it works: One hero character carries every format—TV, social, in-store, and OOH—so recall compounds.
- Steal this: Pick one seasonal hero (product/mascot), then build a trail of consistent cues across placements.
2) Walkers — “Walkers Easter” (UK, 2025)
Not every Easter ad has to be chocolate. Walkers showed how “Easter” can be framed as a spring gathering moment where snacks are part of the ritual, not the main event.
- Creative angle: Occasion reframing (Easter = get-together = snackable sharing).
- Why it works: Owns a wider basket than “Easter candy,” which helps distribution and repeat purchase.
- Steal this: If the category isn’t seasonal by default, attach it to the behavior (hosting, gifting, sharing).
3) Waitrose — “Big green bunny” (UK, 2025)
Waitrose leaned into distinctive character branding—a memorable bunny motif that’s easy to spot in social feeds, outdoor placements, and retail aisles.
- Creative angle: A high-contrast seasonal icon that becomes a “brand stamp.”
- Why it works: Fast recognition improves attention in crowded Easter weeks.
- Steal this: Build one “recognition asset” (character, color, prop) and keep it consistent across formats.
4) Krispy Kreme — “Hoppy Easter Collection” (US, 2025)
Krispy Kreme’s 2025 Easter push was built for social and retail conversion: limited-edition designs, “collection” framing, and a clear product lineup that is inherently shareable.
- Creative angle: Collectible seasonal SKUs (cute visuals = built-in UGC).
- Why it works: Product design becomes the ad—thumbnails and short clips do most of the selling.
- Steal this: Bundle seasonal items into a named set (“collection”) and make each SKU a “postable” moment.
5) Candybox — “Easter Bunny” (Canada, 2025)
A clean example of a seasonal creative built around one clear “bunny” idea—strong for snackable video placements and quick-turn social distribution.
- Creative angle: Simple seasonal concept executed cleanly (fast comprehension).
- Why it works: Low cognitive load—people “get it” instantly while scrolling.
- Steal this: If budgets are tight, choose one seasonal cue and execute it sharply rather than over-stuffing the idea.
1) The “Egg Hunt Funnel” (tease → reveal → buy)
This approach mirrors how people experience Easter: discovery first, then excitement, then the “basket fill.” Start with short teasers (“something sweet is hiding”), follow with a reveal (product + offer), and close with last-mile urgency (delivery cutoffs, store hours).
2) Nostalgia with a modern twist (heritage without feeling old)
The best nostalgic ads use one recognizable symbol (bunny, egg, family table) and modernize it through editing, sound, or humor. This is why long-running seasonal franchises perform: audiences already “get it,” so the message lands quickly. A strong reference point is Cadbury Bunny Easter ads, which show how consistency creates instant recall.
3) “Host-ready” retail storytelling (the basket builder)
Retail and grocery ads win when they present Easter as a complete plan: breakfast/brunch, decor, kids’ treats, small gifts. The creative hook is not a single product—it’s confidence: “Everything needed in one place.”
4) Purpose-led spring messaging (use sparingly, do it properly)
Easter sits near “renewal” themes that can overlap with broader purpose narratives. When brands use this angle, it must be specific: what is being supported, how it helps, and what proof exists. Done well, this approach shares DNA with Women’s day jewellery ads where the messaging works best when it is grounded in real outcomes (craft, artisanship, community).
5) “Limited edition” done right (scarcity without hype)
Limited editions sell when the product is visually distinct and the reason for scarcity is clear (seasonal flavors, packaging, one-time bundles). The rule: show the product clearly within the first second and anchor the offer in a simple line (“Easter-only pack”).
Best Easter Adverts for Candy (How to Sell Sweet Without Sounding the Same)
Because candy is heavily promoted during Easter, easter candy ads need one distinctive hook: a ritual, a format, a twist, or a visual payoff. The winning approach is usually: show the product, frame the moment, then offer a simple next step.
Candy creative angles that consistently outperform
- The ritual: “Egg hunt kit,” “after-lunch treat,” “movie-night basket”
- The remix: limited flavor, new texture, seasonal packaging reveal
- The share: “build a basket for friends,” multi-pack value framing
- The quick recipe: 10–15 sec “Easter dessert hack” featuring the product
If a candy brand uses influencer content, keep the story simple and visual—short-form storytelling rules apply. This is also why values-driven content from moments like women empowerment ads often performs: viewers respond to clear, human-led messaging over abstract claims.
Best Easter Adverts: Good Friday Creative Ads (Respectful Messaging That Still Works)
Good friday creative ads should prioritize tone: calmer visuals, simpler copy, and a focus on reflection or togetherness. Not every brand should run Good Friday campaigns—only brands with a credible reason to participate (community support, family meals, service messaging, quiet offers).
3 safe frameworks for Good Friday messaging
- Service-first: store hours, delivery cutoffs, helpful planning info
- Community-first: volunteering, food drives, local partnerships (with proof)
- Quiet-value: simple bundles or essentials (avoid loud “flash sale” language)
When values-forward messaging is used, it benefits from the same discipline seen in International Women’s day ad creatives: clear intent, respectful tone, and claims supported by real actions.
Formats That Convert in The Best Easter Adverts (What to Use for Easter Ads)
The best format depends on objective. Easter tends to be visual-first, so short-form video and carousel ads usually do heavy lifting—while Search and Shopping close the sale.
| Format | Best use | Creative tip |
|---|---|---|
| Reels/Shorts | Awareness + consideration | Show the “Easter moment” in 1 second; product by second 2 |
| Carousel | Assortment + basket building | Each card = one reason to buy (flavor, value pack, limited edition) |
| Search + Shopping | Conversion | Use delivery cutoffs and store pickup as extensions |
| Email/SMS | Last-mile urgency | Send “deadline” messages early morning in peak week |
The strongest Easter creative teams maintain a seasonal library (bunny/egg/spring assets, product shots, UGC clips) and remix it across formats weekly.
Advertising Playbook from the Best Easter Adverts (3 Phases That Scale)
Most teams treat Easter as one campaign. High-performing teams treat Easter as a short season with phases and creative refreshes. Here’s a simple structure that works across retail, FMCG, gifting, and ecommerce.
1: Tease (10–14 days out)
- Objective: cheap reach + recall
- Creative: egg-hunt teasers, spring visuals, “something special is coming”
- CTA: browse collection, sign up for reminders, save the date
2: Peak week (7 days out)
- Objective: add-to-cart + purchase
- Creative: bundle value, limited editions, hosting-ready sets, bestsellers
- CTA: shop now, order by date, store pickup
3: Last mile (48–72 hours)
- Objective: remove friction
- Creative: delivery cutoffs, “ready in-store,” quick basket builders
- CTA: pickup today, buy now, last chance
FAQs: Best Easter Adverts
What makes the best Easter adverts perform well?
When should Easter advertising campaigns start?
What are effective Easter advertising ideas for small brands?
How do Easter candy ads stand out in a crowded market?
Are Good Friday creative ads appropriate for all brands?
Which channels work best for Easter commercial examples?
What should an Easter campaign measure?
Conclusion
The strongest easter advertising campaigns feel like the season: playful, warm, and practical. Lead with rituals (egg hunts, baskets, hosting), keep easter candy ads visually distinctive, and use respectful tone for good friday creative ads. Build in phases, refresh creative weekly, and let Search/Shopping and last-mile messaging close the sale.
