How to Run Ads for Restaurants in Hyderabad

Hyderabad, the City of Biryani, is a foodies’ delight with a wide range of traditional to modern fine dining and trending cloud kitchens. Since the restaurant industry is observing an 18% growth year on year, Hyderabad offers massive opportunities for restaurant businesses. However, given the fierce competition, restaurant owners will now need highly targeted advertising strategies, to attract customers towards restaurants, increase foot traffic, and drive online orders. Running Restaurant Ads in Hyderabad mostly comprises a mix of digital marketing via Google Ads, Facebook, Instagram, and YouTube, influencer collaboration, local SEO, and offline promotions.

This complete resource book provides data-driven insights and tried-and-true ad strategies to reach maximum restaurant owners.

Understanding the Hyderabad Restaurant Market

The food business in Hyderabad grew rapidly since now customers prefer a mixture of traditional fast casual and luxury restaurants.

Key Market Insights (2023-24)

The restaurant scene in Hyderabad has seen rapid growth due to the increasing sections of the middle class, more disposable income availability, and the rising love for dining out. Trends such as cloud kitchens, themed restaurants, and fusion cuisines are defining the market, but online food delivery is currently dominating.

Consumer Behavior in Hyderabad

• 80% of residents in Hyderabad search for restaurants online before going out to dine.
• 58% of orders are from Zomato & Swiggy ads.
• 32% of diners endorse restaurants based on Instagram & Facebook ads.
• Google searches for the best restaurants in Hyderabad have increased by 50% year on year.

Popular Restaurant Segments in Hyderabad

• Biryani Restaurants- Always in demand across all income categories.
• Fine Dining & Rooftop Lounges – High growth is seen in Banjara Hills, Gachibowli, and Jubilee Hills.
• Quick service restaurants (QSRs) & Cafés showing rapid growth at Madhapur, Hitech City, and Kondapur.
• Cloud Kitchens – Online Food Delivery: Witnessed 22% annual growth.

Related: How to Run Ads for Restaurants in Mumbai

Top Food Zones in Hyderabad

• Banjara Hills & Jubilee Hills- Premium fine dining, luxury lounges.
• Hitech City & Gachibowli- Corporate lunch spaces catering for IT professionals.
• Kondapur & Madhapur: Trendy cafés and fast food outlets.
• Charminar: Old City serving traditional Hyderabadi food and biryani spots. 

1. Getting to Know Your Target Audience for Restaurant Ads

Reaching the right audience is the key to making a restaurant ad campaign a success. The foodie population of Hyderabad is diverse.

Key Audience Segments

The target customers range from young professionals, students, and families who prefer dine-in and online food orders, to food aficionados who are searching for an interesting dining experience and business employees who want easy meal choices.

IT Professionals & Young Working Adults

• Food Preference: Quick snacks, cafés, corporate meal packages.
• Best Advertising Channels: Google Search Ads, LinkedIn ads, Zomato/Swiggy ads.
• Best Locations: Hitech City, Gachibowli, Madhapur.

College Students & Millennials

• Food Preference: Cafes, street food, fast-food chains.
• Best Advertising Channels: Instagram Reels, WhatsApp ads, YouTube Shorts.
• Best Locations: Kondapur, Ameerpet, SR Nagar.

Families & Traditional Diners

• Food Preference: South Indian meals, biryani, thaali.
• Best Advertising Channels: Facebook Ads, Google Maps ads, and local newspaper ads.
• Best Locations: Malkajgiri, Mehdipatnam, KPHB Colony.

Tourists & Food Bloggers

• Food Preference: Traditional Hyderabadi cuisine, fine dining.
• Best Advertising Channels: YouTube ads, Google Travel ads, and influencer partnerships.
• Best Locations: Charminar, Necklace Road, Begumpet. 

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2. Best Digital Advertising Platforms for Restaurant Ads in Hyderabad

The digitally literate audiences of Hyderabad make online ads the best in terms of ROI for restaurant marketing.

a) Google Ads (PPC Advertising)

Despite being built around Google search queries about places to eat, Google Ads help restaurants capture customers, who display high purchase intent.

Best Google Ads Strategies

1. Google Search Ads (Text Ads)

High-performing keywords:

• “Best restaurants in Hyderabad”- This one gets around 9,200 searches a month
• “Hyderabadi biryani near me”- With about 7,000 searches a month, this is popular among all biryani lovers.
• “Cafés in Hitech City” – This gives around 4,800 searches.

Google Display Ads (Banner Ads)

• They get attention for sure. A good trick can be to target only those visitors that have visited your website.
• Example:Let’s say there is a luxury restaurant in Banjara Hills; they might come up with an ad running
• “Experience Luxury Dining-Book your Table Today!”

Google Maps Ads

• This is a great boon for businesses wishing to draw foot traffic; people cannot miss you when they search for places on Google Maps.
• Example: A rooftop café in Jubilee Hills, which could run an ad that says, 
• “Best Coffee & Views in Hyderabad – Visit Us Today!”

b) Facebook & Instagram Ads (Meta Ads)

Meta Platforms have gained undeniable traction in marketing restaurants in Hyderabad, particularly in reaching Gen Z and Millennials.

Best Facebook & Instagram Ad Strategies

Reels & Stories Ads

• Short, engaging ads such as these are well-suited for informing patrons about new menu launches, limited-time discounts, or food festivals.
• Example: A dessert café in Madhapur can run an Instagram Story Ad:
• “Try Our New Brownie Sundae – Only ₹199 Today!

Lead Generation Ads

• Lead-generation ads work best in promoting fine dining restaurants, buffet dinners, and private party bookings. Lead-generation ads allow its subscribers to capture user information that would further ease up the follow-up with restaurants on reservations or inquiries regarding events.
• Example: A steakhouse in Jubilee Hills can run a Facebook Lead-Gen Ad:
• “Exclusive 3-Course Dinner at ₹1,299 – Book Now!”

WhatsApp Click-to-Chat Ads

• WhatsApp Click-to-Chat Ads are among the best-converting ads, driving direct bookings, online food orders, and customer inquiries.
• Example: A Hyderabadi Biryani restaurant in Mehdipatnam can run a WhatsApp Ad stating:
  “Order Authentic Dum Biryani Now – Click to Chat!”

c) YouTube Ads (Video Marketing)

There is no better platform than YouTube for restaurant advertising in Hyderabad.

Best YouTube Ad Strategies

Skippable Video Ads

• Great for establishments such as fine dining, rooftop restaurants, and luxury buffets.
• Example: Hyderabadi Dum Biryani restaurant can run a 30-second promo which includes:
• Live dum cooking.
• Customer testimonials & authentic ambience.

Bumper Ads (6-Second Non-Skippable Ads)

• Best for quick-service restaurants & home delivery.
• Example: “Craving Biryani? Order Now & Get 20% Off!”

YouTube Shorts Ads

• The ideal format for viral marketing and behind-the-scenes cooking videos.
• Example: This could be a Gachibowli tandoori grill house 10-second YouTube Shorts ad featuring its special kebabs

3. Google My Business (GMB) Optimization and Local SEO for Restaurants

The information should reflect clear images, contact information confirmed to be accurate, and positive reviews, as such information enhances the business’s online visibility. Concrete local SEO strategies of working in keywords related to local searches and backlinking to their site along with schema markup will enhance search ranking, hence drawing footfall. 

a) Google My Business (GMB) Optimization

An optimized GMB profile helps illustrate to customers your restaurant’s standing in local searches.

GMB Optimization Tips

An optimized GMB profile helps illustrate to customers your restaurant’s standing in local searches.

• Upload High-Quality Photos – Showcase food, interiors, and ambience.
• Customer Reviews – Restaurants with 4.5+ are ranked higher.
• Update Offers & Update Business Hours – Example: “Flat 10% Off on Lunch Buffets This Week!”

4. Offline Advertising Strategies for Restaurant Ads in Hyderabad

Whereas digital ads should be advocated first for smart-age consumers, offline marketing tactics pack importance in attracting customers locally and adding to brand awareness.

a) Newspaper & Magazine Advertisements

One cannot discount the fact that while Hyderabad itself is large enough to brim with a newspaper readership, helmed by families, working-saving professionals, and elder sections of society whose online presence may be negligible, it could be reasonable to designate newspaper analysis.

Best Newspapers for Restaurant Ads in Hyderabad

The Times of India – Hyderabad Edition

• Best for fine dining, buffets, and luxury restaurant promotions.
• Readership: They reach about 2.8 million people every day

Deccan Chronicle

• Best for multi-cuisine restaurants, cafés, and food festivals.
• Readership: The daily readership is around 2.3 million.

Eenadu & Sakshi (Telugu Newspapers)

• They feature restaurants from Andhra, biryani spots, and smaller local eateries. 

Types of Newspaper Ads for Restaurants

• Classified Ads – It’s the best way of describing a day-to-day meal deal, or special discounts applied.
• Display Ads – Best for restaurant openings, buffet promotions, and brand awareness.

Example Newspaper Ad:

“Weekend Special: Unlimited Biryani Buffet at ₹699- Visit XYZ Restaurant, Jubilee Hills!”

b) Billboards & Hoardings

Hyderabad, being a city beset with traffic jams, would offer some space for yawning sideways to grab the customers’ attention while on the move.

Best Locations for Restaurant Billboards in Hyderabad

1. Banjara Hills & Jubilee Hills – Premium dining, rooftop lounges.
2. Hitech City & Gachibowli – Ideal for corporate lunch promotions & fast-casual restaurants.
3. Kondapur & Madhapur – Best for cafés, quick-service restaurants, and dessert outlets.
4. Charminar & Mehdipatnam – Perfect for Hyderabadi cuisine and biryani houses.

Billboard Advertising Costs in Hyderabad

• Banjara Hills, Jubilee Hills: ₹6-12 lakh/month.
• Hitech City, Gachibowli: ₹3-7 lakh/month.
• Suburban Areas (Secunderabad, Uppal): ₹1-3 lakh/month.

Example Billboard Message

“Looking for Authentic Hyderabadi Biryani? Visit XYZ Restaurant in Charminar – Book Your Table Now!”

Related – How to Run Ads for Restaurants in Bengaluru

c) Flyers & Brochures Distribution

Flyers and brochures are very cheap and offline modes of marketing that are ideal for various promotions in restaurants, food festivals, or new launches.

Where to Distribute Flyers?

1. Shopping malls and movie theatres. Inorbit Mall, GVK One Mall, and PVR Cinemas would be apt.
2. Corporate offices, IT parks: Mindspace IT Park, Cyber Towers, WaveRock SEZ.
3. Metro stations & bus stands: Miyapur, Ameerpet, Raidurg, Secunderabad.

Example Flyer Message

Craving Pizza? Buy 1, Get 1 Free – Only at XYZ Restaurant, Gachibowli!

5. Influencer Marketing & Community Engagement

Partnering with local food influencers and bloggers will lend some credibility and attract new customers. Food festivals and pop-ups are occasions for community interaction and engagements on their social media pages to build up brand loyalty and generate word-of-mouth promotion.

a) Collaborating with Hyderabad’s Top Food Influencers

Food bloggers and social media influencers can help immensely in restaurant discovery and viral marketing. In return, it will amplify brand awareness and drive customer engagement.

Top Food Influencers in Hyderabad

1. Hyderabad Foodie – 700K+ followers (Instagram Reels & YouTube food vlogs).
2. The Biryani Guy – 400K+ followers (Authentic Hyderabadi cuisine).
3. The Hyderabad Blog – 500K+ followers (Fine dining & rooftop restaurants).

Example Influencer Campaign

A new Mughlai restaurant in Banjara Hills collaborates with Hyderabad Foodie for an Instagram Reel:
“Is This Hyderabad’s Best Butter Chicken? Watch Our Full Review!”

b) Hosting Community Events & CSR Marketing

Community engagement helps restaurants build long-lasting brand loyalty.

Ways to Engage with the Community

1. Sponsorship of Local Festivals (Ramzan, Sankranti, Ganesh Chaturthi, Diwali).
2. A “Food Tasting Day” for influencers and customers.
3. Partnering with NGOs for food donation drives.

Example Campaign

A South Indian restaurant in Ameerpet runs a Ramzan special promotion:

“Celebrate Ramzan with Authentic Haleem – Special Discount for Iftar Orders!”

6. Retargeting Strategies for Restaurant Ads in Hyderabad

Numerous visitors check a restaurant’s website or social media pages but cancel booking or order before it is done. Through retargeting, users are brought back to the restaurant’s website to complete the booking or the order.

a) Google Display Retargeting

• How It Works: Shows ads to users who failed to formulate a booking or order after visiting your website
• Example:
  • A fine-dining restaurant in Jubilee Hills can retarget users with the ad:
    “Still Looking for a Fine-Dining Experience? Reserve Your Table Now!”

b) Facebook & Instagram Retargeting

• Dynamic Ads – Show users dishes that they previously browsed.
• Lookalike Audience: Reach New Customers Like Your Past Diners

Example Retargeting Ad

A BBQ restaurant in Madhapur can run a retargeting ad:

“Unlimited BBQ Buffet at ₹799 – Reserve Your Table Today!”

c) WhatsApp Retargeting (Click-to-Chat Ads)

• WhatsApp is the most popular business communication tool in Hyderabad.
• WhatsApp Ads allow direct engagements and hence instant bookings.

Example WhatsApp Ad

A dessert café in Banjara Hills can run a WhatsApp promotion:
“Buy 1 Get 1 Free on Ice Cream – Click to Chat & Redeem Offer!”

7. AI-Powered Restaurant Marketing & Chatbots

AI tools for marketing help restaurants streamline appointments, retarget customers, and enhance customer service in an increasingly easy way.

a) Enhance Engagement with AI Chatbots on WhatsApp & Messenger

• Best for: Make reservations, answer frequently asked questions, and share discounts.
• Best AI Chatbot Solutions – WhatsApp Business API, ManyChat, TARS

Example AI Chatbot Campaign

A luxury restaurant in Hitech City could use a chatbot to: :

• Confirm table reservations automatically. 
• Send exclusive offers and discounts via WhatsApp.

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8. Key Statistics for Restaurant Ads in Hyderabad

Digital advertising plays an immense role in restaurant promotions, with about seventy per cent of patrons waiting for online reviews about a restaurant before they actually opt to dine there. Social media marketing, especially via Instagram and Zomato, increases customer engagement, while targeted ads take care of brand awareness and conversions. 

a) Consumer Behavior

• 80% of Hyderabadis use Google or Instagram to find restaurants.
• Zomato & Swiggy ads account for 58% of food ordering.
• 32% of diners make their dining decisions based on Instagram Reels or Facebook postings.

b) Growth in Digital Advertising for Restaurants

• WhatsApp marketing got restaurant bookings increased by 3x.
• Compared to static posts on Instagram, there are 50% more engagements with Reels.

Conclusion: Restaurant Ads in Hyderabad

A successful mix of online and offline marketing is what restaurants need in Hyderabad to assist them in navigating the business terrain. 

• Google Ads and Local SEO
• Facebook and Instagram Ads
• Influencer Marketing
• Retargeting via Google, Facebook, and WhatsApp
• Offline Marketing through newspapers and billboards
• AI Chatbots and WhatsApp Marketing