AdSpyder Original Data
Quick Answer
AdSpyder’s Twitter Ad Library indexes 111,383 X ads from October 2022 to December 2024 — the entire post-Elon acquisition window. Brands still advertising through that period included HBO Max, Paramount+, Apple, McDonald’s Brasil, Interactive Brokers, Bloomberg, Bybit, Bitget, HPE, and Mercado Livre. Brazil was the #1 market at 31% of all indexed X ads — not the US. Ads peaked in 2023 (68,885) and dropped 50% to 34,138 in 2024. AdSpyder’s X crawl ended after late 2024, so all numbers reflect the 2022–2024 window.
Every media buyer is asking the same question: is X still worth it? The brand safety controversies, the advertiser boycotts, the executive exits — the noise has been loud. But narratives aren’t data.
AdSpyder indexed 111,383 X ads from the day Elon Musk closed the Twitter acquisition through December 2024. This article breaks down exactly who was advertising on X, which industries showed up, which countries dominated the archive, and what the volume trend actually looked like — with one honest caveat stated clearly up front.
Data window
AdSpyder’s X crawl coverage effectively ended after late 2024. Every number in this article reflects the October 2022 – December 2024 archive. We are not claiming live 2026 advertiser counts. Source: AdSpyder platform data, June 2026.
In This Article
AdSpyder’s X Archive: What 111,383 Ads Tell Us
AdSpyder’s Twitter Ad Library is part of a wider platform indexing 400+ million ads across 10 platforms. The X-specific archive contains 111,383 ads across 113 countries, covering the post-acquisition era from October 2022 through December 2024.
111,383
X ads indexed
Confirmed AdSpyder X archive count
113
Countries covered
X’s ad base is genuinely global
1,971+
Distinct advertisers
In a 10,000-ad random sample
Oct ’22
Archive start
Day of Musk acquisition close
The Volume Trend: What Happened After the Acquisition
The year-by-year breakdown from AdSpyder’s archive — ads counted by the year they were first seen — tells a clear story:
| Year | Ads First Seen | Change | Context |
|---|---|---|---|
| 2022 (Oct–Dec) | 8,358 | — | Musk acquisition closes Oct 27 |
| 2023 | 68,885 | ▲ Peak year | Platform rebranded to X (Jul 2023) |
| 2024 | 34,138 | ▼ −50.4% | Major brand safety concerns reported |
| 2025–2026 | ≈ 0 | Crawl ended | AdSpyder X coverage ended |
Read this carefully before citing the 50% drop
This decline reflects ads added to AdSpyder’s X archive — which may track real advertiser pullback, reduced crawl coverage, or both. It should not be presented as definitive proof that X lost half its advertisers. What it does confirm: AdSpyder captured significantly fewer new X ads in 2024 than 2023, which aligns with widely-reported industry concerns about the platform during that period.
AdSpyder Twitter Ad Library
See Which Competitors Are Running X Ads
Search 111,383+ X ads by brand, keyword, or domain. 113 countries. Filter by date. See copy and creative from the full Musk-era archive.
Which Countries Dominated X Advertising? Brazil, Not the US.
This is the finding that surprises most media buyers. In AdSpyder’s X archive, Brazil accounts for 31.1% of all indexed ads — more than three times the US share. The US sits at #4. X advertising through the Musk era was a Latin America and emerging-markets story, not a Silicon Valley one.
| Rank | Country | Indexed X Ads | Archive Share |
|---|---|---|---|
| 🥇 1 | Brazil | 34,616 | 31.1% |
| 2 | India | 13,317 | 12.0% |
| 3 | Turkey | 12,283 | 11.0% |
| 4 | United States | 11,507 | 10.3% |
| 5 | Argentina | 7,521 | 6.8% |
| 6 | Canada | 7,175 | 6.4% |
| 7 | Nigeria | 6,107 | 5.5% |
| 8 | Egypt | 4,771 | 4.3% |
| 9 | Morocco | 4,205 | 3.8% |
| 10 | Colombia | 3,392 | 3.0% |
Source: AdSpyder platform data, June 2026 (X/Twitter archive: October 2022 – December 2024). Top 10 of 113 countries.
What this means for your media planning
If your target market is Latin America, South Asia, or Africa — X had real advertiser density through 2024. If you are targeting North American or Western European audiences, the US at 10% should reset your expectations. On Google or LinkedIn, the US dominates. On X, it doesn’t.
Which Brands Were Actually Advertising on X?
From a 10,000-ad random sample of AdSpyder’s X archive, 1,971 distinct advertiser handles appeared. The most frequently seen brands by ad count in the sample:
| Rank | Advertiser | Industry | Ads in 10K Sample |
|---|---|---|---|
| 1 | Canles Official | E-commerce (apparel) | 69 |
| 2 | Karma Shopping | E-commerce (rewards) | 61 |
| 3 | HBO Max Brasil | Streaming | 51 |
| 4 | Mercado Livre | E-commerce / Marketplace | 36 |
| 5 | AlGhad TV | Media / News (Arabic) | 35 |
| 6 | Interactive Brokers (IBKR) | Finance / Trading | 32 |
| 7 | HPE (Hewlett Packard Enterprise) | B2B Tech | 31 |
| 8 | Hero Wars Web | Gaming (mobile) | 31 |
| 9 | Apple | Consumer Electronics | 31 |
| 10 | Seara Brasil | Food / FMCG | 31 |
| 11 | HBO Max Latinoamérica | Streaming | 30 |
| 12 | Bybit | Crypto Exchange | 29 |
| 13 | McDonald’s Brasil | QSR / Food | 29 |
| 14 | Bloomberg | Media / Finance | 25 |
| 15 | Paramount+ Brasil | Streaming | 21 |
Source: AdSpyder platform data, June 2026. Counts from a 10,000-ad random sample. Additional advertisers in the full archive include Xiaomi, Samsung Brasil, Bitget, Immutable, Chainlink, Nordace, PokerStars Brasil, CAIXA, Shortwave, Motorola India, and NEOM.
Industries on X: More Diverse Than the “Crypto-Only” Narrative
The archive doesn’t include a structured industry tag, so the breakdown below is inferred from advertiser identity — treat it as directional, not a market-share report. What it does show: X’s advertiser base was far broader than the “only crypto brands advertise on X” narrative suggests.
🎬
Streaming & Entertainment
HBO Max Brasil, HBO Max Latinoamérica, Paramount+ Brasil, Prime Video Brasil, Globoplay. Latam-localised streaming was one of X’s heaviest-spending categories.
₿
Crypto & Web3
Bybit, Bitget, Immutable, Chainlink. Crypto exchanges and Web3 projects — expected, given X’s pro-crypto positioning under Musk.
🎮
Gaming
Hero Wars, DITOGAMES, PokerStars Brasil. Mobile gaming and casino/poker brands ran consistent campaigns throughout the archive window.
🛒
E-commerce
Mercado Livre, Nordace, Karma Shopping, Canles. Latam’s largest marketplace was among the most active advertisers in the archive.
📱
Consumer Electronics
Apple, Xiaomi, Samsung Brasil, Motorola India. Global CE brands operated primarily through localised regional accounts.
💹
Finance & Trading
Interactive Brokers, Bloomberg, CAIXA (Brazilian bank), Betfair. Finance and trading brands found a natural fit with X’s news and market-conversation audience.
💼
B2B SaaS & Tech
HPE, Shortwave, Aspose, Affinidi. X was not a consumer-only platform — enterprise tech and productivity SaaS brands appeared consistently.
🍔
QSR & Food
McDonald’s Brasil, Seara Brasil. Global QSR brands targeting Brazilian audiences via localised X accounts.
The bottom line on industry mix
Crypto was real — but so were mainstream brands: Apple, McDonald’s, Bloomberg, HBO Max, and Mercado Livre. If you assumed X was abandoned by everyone except crypto exchanges, the archive says otherwise. The more accurate picture is that US mainstream brands pulled back, while Latam, finance, streaming, and gaming continued.
Ad Formats on X: What the Archive Can (and Can’t) Tell Us
Every ad in AdSpyder’s X archive is a Promoted Tweet. What a 5,000-ad sample reveals about format usage:
~50%
Embed media via t.co
Image, video, GIF, or external link
~50%
Text-only Promoted Tweets
No t.co media signal detected
What this can’t tell you
The t.co signal covers any media type — image, video, GIF, or an external link. A clean image vs video vs carousel split is not derivable from X’s archive structure. X also doesn’t expose structured CTA fields the way Meta does, so format-level performance comparisons aren’t possible from this data. For that granularity, the Meta ad library is significantly more detailed.
How to Use AdSpyder to Research X Advertisers in Your Category
The aggregate data above answers the macro question. For your specific decision — which brands in your vertical were running X ads, what copy they used, which countries they targeted — AdSpyder’s Twitter Ad Library lets you go granular.
Search by competitor domain or X handle
Enter a competitor’s domain (e.g. bybit.com) or their X handle directly. AdSpyder’s search-in filter lets you specify whether to match against handle, domain, or ad copy keywords.
Filter by country and date range
Given X’s heavy Brazil and Latam skew, country filtering is critical. Always narrow to your actual target market — global archive averages will mislead you if you sell primarily in the US or UK.
Review copy, creative, and last-seen date
Each result shows tweet copy, last-seen date, and image or video assets where extracted. Use this to understand messaging angles, offer types, and how long a competitor ran their X campaigns.
Cross-reference their full platform footprint
If a competitor ran X ads but now only appears on Google, Meta, or TikTok — that’s a platform shift signal worth tracking. Use AdSpyder’s URL & Domain Analysis to see their cross-platform ad footprint in one view.
Should You Advertise on X in 2026?
Don’t make this decision based on general platform sentiment. Make it based on your competitors’ actual behavior. Here’s what AdSpyder’s archive suggests by vertical:
| Your vertical | X advertiser presence | Suggested action |
|---|---|---|
| Crypto / Web3 | ✅ Very strong | Research competitor X ads; platform still aligns with crypto audience |
| Streaming / Entertainment (Latam) | ✅ Dominant category | High relevance for Brazil, Argentina, Colombia targeting |
| Finance / Trading | ✅ Strong — IBKR, Bloomberg | Finance audiences engaged with X; research competitor activity first |
| Gaming (mobile / casino) | ✅ Consistent presence | Multiple gaming brands ran long-duration campaigns throughout the archive |
| B2B SaaS | ⚠️ Moderate — HPE, Shortwave | Niche but present; check whether your specific competitors are active before testing |
| Consumer Electronics | ⚠️ Moderate — regional accounts | Apple and Xiaomi active, primarily via localised Latam/India accounts, not global |
| US-focused brand awareness | ❌ Weak — US is only 10% | Check Google or Meta first; X was a secondary or test channel for most US-primary strategies |
The right question isn’t “is X good?”
It’s: “are my competitors running X ads in my country, and what are they saying?” That’s the question AdSpyder’s Twitter Ad Library answers directly — without guesswork.
Frequently Asked Questions
Who is still advertising on X (Twitter) in 2026?
AdSpyder’s archive confirms advertisers through December 2024 included HBO Max, Paramount+, Apple, McDonald’s Brasil, Interactive Brokers, Bloomberg, Bybit, Bitget, Mercado Livre, HPE, Shortwave, Xiaomi, Samsung Brasil, and Nordace. Brazil, India, and Turkey dominated by volume — not the US. For live 2026 counts, use AdSpyder’s Twitter Ad Library to check current competitor activity directly.
Did advertising on X drop after Elon Musk’s acquisition?
AdSpyder’s archive shows a clear decline: 68,885 ads first-seen in 2023 dropped to 34,138 in 2024 — ~50% year-over-year. This may reflect real advertiser pullback, reduced crawl coverage, or both. The decline aligns with industry reports of brand safety concerns during that period, but the two causes can’t be cleanly separated from this data alone.
Which country advertises most on X?
Brazil leads with 34,616 indexed X ads (31.1%), followed by India (12%), Turkey (11%), and the US (10.3%). The full top 10 includes Argentina, Canada, Nigeria, Egypt, Morocco, and Colombia. This is the opposite of LinkedIn, Google, or Amazon — where the US dominates by a wide margin.
What industries advertise most on X?
Streaming/entertainment, crypto/Web3, gaming, e-commerce, consumer electronics, finance/trading, B2B SaaS, QSR/food, telco, and education. The crypto-heavy narrative is real but incomplete — mainstream brands including Apple, McDonald’s Brasil, and Bloomberg were also significant X advertisers through 2024.
How can I see which brands are running ads on X right now?
AdSpyder’s Twitter Ad Library lets you search 111,383+ X ads by keyword, advertiser handle, or domain. Filter by country and date. Each result shows tweet copy, last-seen date, and creative assets where available. Note: AdSpyder’s X archive currently covers October 2022–December 2024.
Should I advertise on X in 2026?
X showed strong advertiser presence through 2024 in crypto, Latam streaming, gaming, and finance. For US-focused brand awareness strategies, the data is less compelling. The correct approach: use AdSpyder to check whether your specific competitors ran X ads before committing budget — not to rely on general narratives about the platform’s health. Compare against all 10 platforms AdSpyder covers before making a media mix decision.
Find Out What Your Competitors Ran on X
Search 111,383+ X ads from the Musk-era archive. Filter by country, date, or competitor domain. See copy and creative — then decide if X deserves a place in your 2026 media mix.
