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Vietnamese game developer ABI wanted to make money from “Wood Nuts and Bolts” puzzle game but also wanted to ensure that the game’s usability was not compromised. The company was able to decide on the most appropriate ad frequency through A/B testing and was able to create in-app purchase offers which led to the creation of a new source of income that accounts for 30% of the total income.
Objective
Monetize the game while maintaining user experience.
Platforms
“Wood Nuts and Bolts” puzzle game
Strategies Used
A/B testing, ad frequency optimization, in-app purchase optimization
Results
30% of total revenue from in-app purchases.
Balancing monetization with user experience.
A/B Testing
Conducted experiments to determine optimal ad frequency and in-app purchase offers.
User Experience Focus
Prioritized user retention through careful ad placement and in-app purchase design.
Implemented data-driven monetization strategies based on A/B test results.
Total revenue from in-app purchases
Improved user retention.
ABI was able to prove that A/B testing can be used to increase game monetization effectively. Through focusing on the users and being cautious regarding the ads placements the company managed to increase its revenues and at the same time players’ satisfaction
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