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Eliza was here, a boutique travel company, wanted to raise online reservations by targeting the potential consumers at every level of the buyer’s funnel. Through the use of a multi-objective campaign strategy and Meta’s conversion lift study, the company was able to increase its online bookings and enhance the ROAS of its campaigns.
Objective
Increase online bookings by targeting travelers at different stages of the purchase journey.
Platforms
Meta
Strategies Used
Multi-objective campaign, conversion lift study, Advantage+ placements
Results
42% incremental sales, 8X lift in incremental return on ad spend, 43% incremental initiate checkouts.
Reaching potential travelers at different stages of the purchase journey and maximizing campaign ROI.
Multi-Objective Campaign
Implemented campaigns with awareness, traffic, and sales objectives.
Conversion Lift Study
Measured the incremental impact of the awareness objective.
Advantage+ Placements
Utilized Meta’s automated placement optimization.
Expanded campaign strategy to include awareness-focused campaigns.
Incremental sales
Lift in incremental return on ad spend
Eliza was here effectively proved that how a multi-objective campaign strategy can be useful in increasing the online bookings. Thus, the company has achieved high results in terms of key performance indicators by synchronizing awareness, traffic, and sales goals. The case study of digital advertising discussed in this paper demonstrates that a comprehensive strategy should be employed in the digital environment and stresses the significance of measurement and optimization for achieving the business objectives.
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