Menu
This case is based on Freedom Furniture, a furniture retailing company that wanted to evaluate the effectiveness of advertising on Facebook and Instagram on the furniture sold in the stores. Thus, using the case of offline conversion lift study and having integrated Advantage+ instruments, the company successfully increases its online and offline sales.
Objective
Measure the impact of online advertising on in-store sales.
Platforms
Facebook, Instagram
Strategies Used
Offline conversion lift study, Advantage+ shopping campaigns
Results
31.4X lift in return on overall ad spend, 10.5X incremental conversions, AU$3.79 sales lift.
Measuring the impact of online advertising on offline sales.
Offline Conversion Lift Study
Measured the impact of online ads on in-store sales.
Advantage+ Shopping Campaigns
Leveraged Meta’s automated campaign features.
Data Integration
Connected online and offline data for comprehensive analysis.
Implemented offline conversion tracking to measure full campaign impact.
31.4X lift in return on overall ad spend
10.5X incremental conversions, AU$3.79 sales lift.
Further, the company was able to prove the efficiency of web advertising in increasing the sales in physical stores of Freedom Furniture. To this end, the company applied offline conversion lift studies and with the help of Meta’s Advantage+ product allowed for the increase of the both online and offline sales. This case study shows that it is necessary to evaluate the effectiveness of the marketing campaigns in different channels.
© GSTECH TECHNOLOGY PRIVATE LIMITED
