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The company that Pepe Jeans London belongs to sought to increase its market coverage and sales to the target group of people, which is the adults of 29-39 years old. The fashion brand was able to experience great growth in online and offline sales, as well as an improvement in brand awareness by utilizing Meta’s Advantage+ shopping campaigns and detailed targeting.
Objective
Increase brand awareness and drive sales among target audience.
Platforms
Meta
Strategies Used
Advantage+ shopping campaigns, detailed targeting, audience segmentation
Results
2.6X lift in online purchases, 3.5X lift in Google paid traffic, 3.4X lift in Google organic search traffic, 3.6X lift in Google branded search traffic.
Reaching and engaging target audience in an increasingly competitive market.
Advantage+ Shopping Campaigns
Utilized Meta’s automated campaign features for efficiency and reach.
Audience Targeting
Focused on specific demographics and customer segments.
Detailed Targeting
Leveraged Advantage+ detailed targeting for optimized ad delivery.
Embraced Meta’s automated solutions for campaign management and optimization.
Thus, Pepe Jeans London was able to prove the efficiency of Meta’s Advantage+ shopping campaigns in terms of boosting sales and raising brand awareness. This way, the brand was able to grow in a number of directions, using automation and detailed targeting. This case study has demonstrated the effectiveness of data-first strategy to digital advertising and the potential of Meta’s platform to achieve outstanding outcomes.
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