Starting a business and running it successfully is not an easy task. If you are feeling uncertain about how to boost your sales, or willing to boost your profit? Believe me, you are not alone. All the companies face fierce competition from each other in this globalized consumer market. To overcome competition, investing in sales and marketing has become mandatory since it is the only way to prevent a reduction in sales. Continue reading this article to know more about how you can use Google ads for business effectively. Especially if you are a start-up or new to the business, worrying about how to compete with other big companies is a very common thing.
Confusion and doubts about how much money should I spend for promotion? What budget should I allocate each month for ads? What will be the expected results? These are some of the basic questions that come to our minds.
Example:- If a person starts a new shoe business, it is typical to run into difficulties competing with more established, well-known big shoe firms on price, offers, sales, and marketing. And to thrive in the market, it is crucial to promote one’s shoe brand as quickly as possible.
But luckily, we have an option to overcome all these challenges and, at the same time, have a chance to compete with big companies as well.
Knowing your customers and targeting them efficiently in a well-organized manner will give you a huge amount of profit in a short period of time.
Using paid media outlets (ads on TV, radio, events, etc.) or traditional methods like ads in the newspaper, posters, banners, etc. may help you reach more people in a very short amount of time, but only a small percentage of those people will end up buying your product because the rest may not need your product. Also, the bitter truth is that you will end up spending a lot of money way over your budget.
Therefore, targeting your customer and only selling your product to the person who needs it, is the smart way to make a huge profit and save an enormous amount of money on marketing your product.
Thankfully, in this digital world, we can easily achieve it using Google Ads.
Example:- Dell Technologies spent over $65 million on advertising in print and national TV, but on the other hand, they were able to achieve good promotion as well as better sales by only spending $26.3 million on Google ads.
Facts About Google Ads
About 99 percent of Google’s revenue comes from Google ads. Not to mention, the net worth of Google is more than 1 trillion US dollars. Do you know the reason why Google ads are successful? the simple answer is that it is highly profitable for the person who is using Google ads for promotion. The survey shows return on investment (ROI) for Google ads is 8:1, which means for every 1$ spent on Google ads the user gets $8 in revenue by successfully selling the product or service.
This is the main reason why many top companies, as well as small and medium enterprises, spend more on Google ads to earn more profit quickly.
Example:- E-commerce giant Amazon on average spends $55.2 million only on Google ads every year. The top Finance and insurance company “State Farm” on average spends $43.7 million on Google ads every year. The famous hotel brand “Marriott” spends $20.9 million on Google ads.
These are some of the top companies that spend on Google ads, but the list of companies that use Google ads to generate high revenue is never-ending.
Benefits Of Google Ads For Business
One of the biggest advantages of Google Ads is that you can promote your product to a large number of people in a very short period. Because Google is used by 92.7 percent of all online users worldwide, the survey found that Google ads increased brand awareness by 78% and that approximately 48% of people who click on Google ads are more likely to purchase the product.
The other important benefit of Google Ads is that they are budget-friendly as they give a great amount of control to their users over customizing and regulating the amount of money to be spent each day.
Example:- If you set your daily budget to be $10, then Google will automatically pause the ad campaign for the day once $10 has been spent.
One of the great advantages is that we can start, stop, or even pause the promotion any time we want as per our requirements.
Example:- If your daily advertising budget is $10 and you only want to spend $5 that day, you can pause or end the campaign at any moment during that day as needed. Additionally, you have complete control over customizing your target audience and your daily budget.
Google Ads also has many policies that are beneficial for its users. One such example is the PPC (Pay per Click) policy; that is, Google will not charge its users unless the customer clicks on the ad that is posted.
With an average conversion rate of 75% as per the survey, more and more companies have shifted towards Google ads instead of traditional methods.
Features of Google Ads
The most important feature is that Google Ads provides great tools and features to target the customer easily and effectively using the “Expert mode” option. Here you can customize who can view your ads, thereby targeting the needed customers and saving a lot of money. There are a lot of other cool features, like choosing the category or the type of people whom you want to target in real-time.
As per the data, you can save up to 60% to 70% of your money by using “Expert mode” in the proper way.
How To Use Adspyder with Google ads To Boost your Business profit
Google Ads allows you to advertise and promote your products and services when users search for relevant keywords. Therefore, selecting the right keywords for promotion while creating the ads is mandatory for a successful Google ad.
Before selecting the right keyword for promotion, one must have knowledge, insights, and intelligence on the current market trend. But it takes a lot of time and effort to gain this intelligence.
If you try to run your Ads without proper insights and intelligence, Google Ads can easily drain your money unnecessarily.
However, you can easily attain all the required knowledge, insights, and intelligence to run a successful Google ad without any effort by using Adspyder.
Adspyder is a smart and user-friendly software that gives you all the details about the current trend in the market and also the current trending ads on various platforms like Amazon, Flipkart, Facebook, Instagram, etc.
With more than 10+ million ad copies and ad libraries for 100+ platforms, it is now very easy to analyze and understand the current trend in the market using Adspyder. Most importantly, AdSpyder provides you with the hidden intelligence behind your competitor’s ad’s success and their offers to your customers. Therefore, this software helps you create an effective Ad strategy against your competitor’s product to dominate the market.
All the information required to create a successful ad is given in a simple and easy-to-understand format. Since it is very easy to create Google ads using Adspyder, more than 10,000+ SMEs are already using Adspyder due to its high success rate and have made huge profits.
Benefits of Google Ads With SEO
To make your webpage stand on top of the Google search results, one must produce high-quality content. To achieve quality content, SEO (Search engine optimization) is absolutely necessary.
However, it is very difficult to achieve the required traffic (number of visits) for small and medium-sized companies when compared to big companies, even with very high-quality content, because big companies have well-established brand awareness among the customers.
Thankfully, this challenge can be overcome using Google ads, where you will get a chance to showcase your brand value on top of the Google search results along with the big and well-established companies.
Therefore, you will get a chance to compete head-to-head with the big companies and also have a chance to attract more customers, thereby increasing your website traffic.
Types of Google ads
Let us see some of the important types of Google ads and when we can use them effectively.
1.) Google search ads
These are the text ads that are placed at the top of the Google webpage, just above the organic search results, or down the bottom of the web page based on the results of search engine queries conducted by the individual using the Google search engine.
Your bid price determines whether your ad campaign appears at the top or bottom of the SERPs (Search Engine Result Pages). The higher you bid, the more visibility you gain.
As mentioned before, the Google search engine works based on “keywords.” Therefore, selecting and bidding on the right keywords for ads helps you to effectively target your customers.
Example:- If you are the person who wants to sell men’s sports shoes, then using and biding on the right keywords like “Branded men’s sports shoes” will help you draw more customers who are searching to buy men’s sports shoes in google search engine.
Use Google search ads when you are targeting a customer who is ready to buy the product. Since it is the customer who is searching for the product, Google search ads have one of the highest conversion rates. Nearly 49% of people using the Google search engine click on the search ads. And another important fact is that 35% of people are said to have purchased the products within 5 days of searching for them on Google.
2.) Google display ads
Unlike Google search ads, which are text-based, Google display ads are image-based ads. You can use display ads to target those who are probably interested in your products but aren’t actively seeking them.
The conversion rate for display ads is 0.78%, which is less compared to search ads since the customers are not actively looking for the product.
However, display ads work extremely well for creating brand awareness for your products among people in a short period.
Google video ads- Google video ads are known to be one of the best ways to attract customers. Video ads are very useful for conveying a lot of information in a few seconds of video. The survey shows that video ads get 20% more clicks than image ads.
Therefore, it is very important to use video ads when you want to create brand awareness in a more customer-interactive way in a short period.
3.) Google local ads
Google local ads are mainly used by essential service sectors to provide service to their customers in a local area or to encourage customers to visit their physical store.
Example:- Restaurants and electronic showrooms use Google local ads to make customers visit their physical location. And essential service sectors like plumbers, electricians, and internet broadband providers use Google local ads to attract customers who want services in their local area.
4.) Google shopping ads
This type of ad consists of the image of the product along with the price and basic information about the product on top of SERPs.
On desktop, Google can display up to 30 shopping ads per SERP (search engine results page) and up to 15 shopping ads on mobile devices.
Google shopping ads have the highest conversion rate when compared to other ads. The average conversion rate of all Google search engine ads is 3.75%, of which Google shopping ads solely contribute 1.19%.
Example:- Fashion, medical equipment, and electronics are some of the top industries that greatly rely on Google shopping ads. Since the image and the basic description of the product are readily available, most of the time, only those customers who are willing to buy the product after seeing the basic description click on the shopping ad. This is the main reason why Google shopping ads have high conversion rates.
Google Ads Best Practices For Creating Successful Campaign For Business
- Step 1:- Understand your customer’s needs by analyzing the current trend in the market using Adspyder.
- Step 2:- Choose the right keyword that best suits your product.
- Step 3:- Analyze your competitor’s Ad strategy and offers using Adspyder.
- Step 4:- Choose any type of Google ad that best suits your product and need.
- Step 5:- Increase or decrease the bid for your targeted keywords based on the insights, and intelligence available on Adspyder.
- Step 6:- Finally, create your desired type of Google ads and monitor the conversion rate, traffic, etc…
How to set up Google ads
- Step 1: Click on “Switch to expert mode”
- Step 2: Select the Objective of your campaign
- note: one can go ahead without selecting the objective also
- Step 3: Use these conversion goals to improve Sales
- note – This can be left in the default setting and we can come back to it later.
- Step 4: Select a campaign type
- Step 5: Select the ways you’d like to reach your goal
- Step 6: Give a Campaign name
- Step 7: Set Bidding Budget
- Step 8: Select Network setting
- Step 9: Select the location
- Step 10: Select language can be ignored and can be addressed
note: advance settings can be ignored and can be addressed
- Step 11: Make an ad group and add keywords to that, multiple ad groups can be created depending upon your keyword categories.
- Step 12: Make the Ad that will be visible to customers
- Step 13: Ad extensions – Like site links, callouts, and many more
- Step 14: Review the campaign and Publish your Google Ad!