Keyword: Top Social Media Management tools
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These days, social media has taken a huge role in the business plans of not just startups but also large multinational corporations. The job of managing multiple social media channels, posting content at periodic intervals, and tracking engagements can be quite difficult without the right tools. Tools through which we can easily manage social media save the day for businesses to streamline content creation, scheduling, analysis, and engagement, all from a centralized platform.
In this blog, we’ll know about the top 10 social media management tools for 2024 that can help businesses maximize their social media presence and performance.
1. AdSpyder -Top Social Media Management tools
Overview
AdSpyder is one of the best tools for tracking and analyzing social media ads across various platforms. Based on its comprehensive database of competitor ads, Adspyder provides businesses with invaluable insights into which ads are performing well and how they can replicate success in their campaigns.
Key Features
- Ad Tracking: Follow Your Competitors’ Ads on Google, Instagram, Facebook, and More.
- Ad Analysis: Get access to targeted information, ad creatives, and ad engagement.
- Cross-Platform Management: Control all of your ad campaigns from a central location.
Why It’s Great
The tool is highly suited to businesses focused on ad-centric strategies. Helpful to offer insights into competitors’ ad performance, the tool would enable businesses to create better campaigns and elevate social media strategies. Particularly nifty for digital marketing agencies working to manage the ads of several clients.
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2. Hootsuite – Top Social Media Management tools
Overview
Hootsuite is probably the most popular social media management tool, and caters to businesses of all sizes. It has over 18 million users, which helps them manage content across different social media and it is loved by content creators due to its numerous varied integrations and usability.
Key Features
- Post Scheduling: Plan and schedule your posts through various social networks – Twitter, Instagram, Facebook, and LinkedIn.
- Analytics: Get deeper reports about your social media activity in terms of engagement, growth, and ROI.
- Team Collaboration: Collaborate with your team by allocating tasks and managing multiple accounts.
Why It’s Great
Hootsuite is widely versatile with numerous integrations. Be it a small or large enterprise, you can manage multiple social channels, schedule content, and track social media performance from one dashboard.
3. Sprout Social
Overview
Sprout Social is an all-around social media management and CRM tool for companies to ensure a positive online presence as well as a meaningful connection with customers. The major feature includes social listening, analytics, and audience engagement.
Key Features
- Social Listening: This has real-time monitoring of conversations by users to know their sentiments about the customer
- Post Scheduling: Post scheduling with advanced capabilities is used to deliver systematic messages on social media.
- Analytics: In-depth report generation on the performance of social media, customer engagement, and audience demographic.
- Team Collaboration: Coordination between team members for efficient content creation and management.
Why It’s Great
Sprout Social is excellent for organizations that thrive on audience engagement and customer relationship building through messages that resonate with them, considering its niche in social listening tools.
4. Buffer
Overview
Buffer offers a simple yet effective social media management platform focused on the posting-scheduling function aimed toward small businesses or individual creators. It comes with an uncluttered and straightforward interface, allowing quick management of posts over multiple platforms.
Key Features
- Post Scheduling: It is possible to schedule for Twitter, Facebook, LinkedIn, and Instagram.
- Content Calendar: Keep track of what you have on the schedule and decide when to make changes.
- Analytics: Metrics provide data on the performance of individual posts that have gone up, e.g., likes, shares, and comments.
Why It’s Great
Buffer is a handy tool for smaller organisations that have limited staff in charge of social media content. Its simplicity and functionality make it favourable for an individual user to post content without the extensive features offered by other tools. Moreover, Buffer is known for its affordability, suitable for freelancers and startups.
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5. Sendible
Overview
Sendible is a social media management solution intended for agencies that operate on behalf of many clients. The features will be that of advanced reporting and customisation. With Sendible, the agency builds a capacity to execute the work across a multiplicity of accounts from a single roof.
Key Features
- Client Management: Manage easily the social accounts of several clients.
- Post Scheduling: Automate social media by publishing on various platforms.
- Reporting: Custom reports as per the needs of the clients.
- Social Listening: Track real-time brand mentions and customer conversations.
Why It’s Great
Sendible stands out for its agency-specific features, especially for its client management tools. If you serve multiple clients or oversee a vast amount of accounts, its features of comprehensive reporting and social listening make it a top pick.
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6. Later
Overview
Later is an aesthetically-oriented social media management program that is dubbed with Instagram and Pinterest users in mind. Its drag-and-drop interface makes scheduling really easy, especially for businesses in industries heavily reliant on visuals, such as fashion, travel, and e-commerce.
Key Features
- Visual Content Calendar: Drag content into a calendar and schedule a post.
- Hashtag Management: Later’s hashtag suggestion tool can help you optimise post reach.
- Linkin. Bio: Clickable links to drive traffic from Instagram to your website.
Why It’s Great
Later is the best fit for businesses whose visual calendar is determined by content. The aesthetically oriented nature of the tool makes scheduling and planning for Instagram and Pinterest much easier, making sure that their feeds always look coordinated.
7. Zoho Social
Overview
Zoho Social is a software part of the larger Zoho business solutions and is compatible with Zoho CRM. Hence it is ideal for companies who already use Zoho products. Zoho Social is ideal for companies that manage multiple social media accounts and act as a platform to post on them and analyze reports.
Key Features
- Social Media Scheduling: Schedule your posts on all popular social networks.
- CRM Integration: It integrates with Zoho CRM to track leads as well as the level of interaction with the clients.
- Analytics: Targeted reports on engagement, reach, and conversion
- Team Collaboration: Assign work and collaborate with team members in real-time
Why Its Great
For businesses that are already invested in the Zoho ecosystem, Zoho Social is the best choice because it will integrate with Zoho CRM. Users can then track engagement and measure ROI on customer-related social media efforts.
8. Agorapulse
Overview
Agorapulse is a multi-scaled social media management tool aiming at making teams work harmoniously and handle social accounts very effectively. It has added functionalities like advanced social listening, post-scheduling and report building. It is considered a perfect tool, especially for the brands that strive towards customer engagement.
Key Features
- Social Listening: Tracks the mentions or tags about your brand, including its hashtags.
- Unified Inbox: Consolidates all message comments and mentions in an inbox
- Detailed Reporting: Provide deep insights into performances based on reports.
- Team Collaboration: Assign tasks and track team activity in real-time.
Why It’s Great
Agorapulse focuses on engagement, making it a great tool for businesses that want to be actively monitoring their social channels. The unified inbox feature lets users track all interactions in one place, which helps to improve response times and engagement.
9. SocialBee
Overview
SocialBee is one of the most powerful tools for managing social media on social content, categorisation, and scheduling. It helps small businesses and entrepreneurs create relevant social media content and has easy-to-customize workflows, so your content stays organised.
Key Features
- Content Categorization: Sort posts into varied groups to keep your content level.
- Post Recycling: Automatically reschedule evergreen content to keep your feed active.
- Team Collaboration: Collaborate with teams and clients on content creation and approval easily.
- Analytics & Reporting: Track performance with comprehensive analytics and reports.
Why It’s Great
SocialBee’s feature of categorising content means that businesses can have a balanced social media presence. Recycling evergreen posts also ensures that businesses keep their content fresh without having to manually schedule constantly.
10. MeetEdgar
Overview
MeetEdgar is an automation-oriented social media management tool that focuses on content creation and repurposing. It helps users who want to repost popular content automatically and maintain their social feeds without manual effort.
Key Features
- Post Automation: Auto-reschedule and repost content to maintain a consistent social presence.
- Content Library: Saves posts in a content library to be used again in future scheduling.
- Category-Based Scheduling: Schedule your posts according to categories for strategic posting.
- Link Shortening & Tracking: Shorten URLs & track them on all social media.
Why It’s Great
MeetEdgar really leads the way when it comes to content automation. If a company wants to get its social media set up and forget that it’s there, then meetEdgar can help big time by saving tons of time by having its most visited posts reposted repeatedly on the network.
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Comparison Table of the Top 10 Social Media Management Tools for 2024
| Tool | Key Features | Best For | Price Range |
| AdSpyder | Ad tracking, ad analysis, cross-platform management | Ad-centric strategies, competitor analysis | Starting at $49/month |
| Hootsuite | Post scheduling, analytics, team collaboration | Businesses of all sizes | Free plan, paid plans from $19/month |
| Sprout Social | Social listening, post-scheduling, analytics | Customer engagement, social listening | Starting at $99/month |
| Buffer | Simple scheduling, analytics, content calendar | Small businesses, individual creators | Free plan, paid plans from $5/month |
| Sendible | Client management, customisable reports, social listening | Agencies managing multiple clients | Starting at $29/month |
| Later | Visual content calendar, hashtag management, Link in bio | Instagram and Pinterest-heavy businesses | Free plan, paid plans from $18/month |
| Zoho Social | CRM integration, analytics, team collaboration | Zoho CRM users, large teams | Free plan, paid plans from $10/month |
| Agorapulse | Social listening, unified inbox, detailed reporting | Team collaboration, engagement focus | Free trial, plans from $99/month |
| SocialBee | Content categorisation, post recycling, analytics | Balanced content strategy, automation | Starting at $19/month |
| MeetEdgar | Post automation, content library, category-based scheduling | Automated social media presence | Starting at $19/month |
Conclusion
The choice of social media management tool will depend on the specific needs of your business, be it ad tracking, engagement, post automation, or content scheduling. AdSpyder and Hootsuite are both robust tools for advertising and content scheduling, respectively, while Sprout Social and Agorapulse are more geared toward engagement and social listening.
Regardless of the tool you select, ensure that your selection matches your social media strategy and the size of your team to optimize efficiency and meet goals in 2024.
