Best Instagram Ad Campaigns 2024: A Countdown of the Top 15 Ads

Best Instagram ad campaigns 2024

Instagram stands out as a platform where brands use it as a canvas to run their ads to garner huge attention from their audience. Let’s check out the 15 most innovative advertising campaigns from various brands and companies. The best Instagram advertising can evoke a sense of emotion, tell a captivating story to them, and use stunning visuals that stick in their minds. Let’s find out how these brands strategically use Instagram ad campaigns to make a name for themselves in the ever-evolving world of advertising and embark on a journey through the most exceptional and  Instagram Ad Campaigns 2024 with our exclusive countdown of the top 15 ads


1. Nike Football: Celebrating Excellence with Instagram Ads

Nike football


Nike often leverages social media platforms like Instagram to inspire and connect with fans. Recently, as part of its best Instagram campaign, Nike Football celebrated the success of Aitana Bonmatí, congratulating her on receiving the UEFA Women’s Player of the Year Award. The campaign highlighted her talent and dedication to the sport, with Nike’s Instagram ads emphasizing the brand’s connection to the athlete and her unwavering commitment to excellence.


  • Inspiration and Connection: Nike uses social media to inspire people and foster a strong connection with its fan base.
  • Celebrating Achievements: The campaign celebrates Aitana Bonmatí’s success, positioning Nike as a brand that supports and honors exceptional talent.
  • Focus on Excellence: Emphasizes the athlete’s commitment to excellence, aligning Nike’s brand values with those of top athletes.

Benefits & Impact:

  • Enhanced Brand Image: By celebrating athletes’ achievements, Nike reinforces its image as a brand that values talent and hard work.
  • Fan Engagement: Engages fans by sharing inspiring stories and connecting them with their favorite athletes.
  • Promotion of Women’s Sports: Highlights and promotes the achievements of women in sports, contributing to greater visibility and recognition.

Actionable Tips:

  • Use Inspirational Stories: Share stories of success and dedication to inspire and connect with your audience.
  • Celebrate Achievements: Highlight the accomplishments of individuals associated with your brand to reinforce positive brand values.
  • Engage with Visuals: Use compelling visuals that showcase the story and create an emotional connection with your audience.
  • Promote Inclusivity: Celebrate achievements across diverse groups to promote inclusivity and broaden your audience.
  • Encourage Interaction: Invite your audience to join the conversation by sharing their own stories and experiences related to the campaign.

Nike’s Instagram campaign effectively celebrates the excellence of Aitana Bonmatí, aligning the brand with her success and dedication. By leveraging inspiring stories and strong visual content, Nike continues to engage and inspire its audience on social media.

Watch out: 10 Essential Strategies To Enhance Your Paid Performance Marketing 2024


2. Star Bucks: Evoking Holiday Spirit with Instagram Ads

star bucks


Starbucks, renowned for its wide range of aromatic coffee indulgences, captured the attention of its customers by launching holiday-themed beverages. When discussing the best Instagram advertising campaigns, the launch of these festive drinks stands out as a strategic move to evoke a sense of holiday spirit among its customers. The new holiday flavors featured in the Starbucks Instagram ad included Peppermint Mocha, Caramel Brulée Latte, Chestnut Praline Latte, and Iced Sugar Cookie Almond Milk Latte, all served in bright red-colored cups.


  • Renowned Brand: Starbucks leverages its strong brand recognition to attract and engage customers with seasonal offerings.
  • Holiday-Themed Campaign: The launch of holiday-themed beverages is a clever strategy to evoke festive feelings and drive customer engagement.
  • Visual Appeal: The bright red-colored cups add a visual element that enhances the holiday spirit and attracts attention on Instagram.

Benefits & Impact:

  • Increased Customer Engagement: Seasonal campaigns like this boost customer interaction and engagement, driving more visits to Starbucks stores.
  • Festive Atmosphere: The holiday-themed beverages and festive presentation create a joyful atmosphere that resonates with customers.
  • Boost in Sales: Limited-time offerings often lead to a spike in sales as customers are eager to try new flavors before they disappear.

Actionable Tips:

  • Seasonal Promotions: Introduce seasonal products to evoke specific emotions and create a sense of urgency among customers.
  • Strong Visuals: Use bright and attractive visuals to catch the audience’s eye and enhance the thematic appeal of your campaign.
  • Engage with Festive Content: Share content that aligns with holidays or special events to tap into the audience’s existing excitement and sentiment.
  • Highlight Limited-Time Offers: Emphasize the limited availability of seasonal products to encourage immediate action and purchases.
  • Encourage User Participation: Invite customers to share their own holiday experiences and favorite seasonal drinks on social media to foster community engagement.

Starbucks’ Instagram campaign effectively brings the holiday spirit to life, combining festive beverages and vibrant visuals to captivate and engage customers. By leveraging seasonal promotions and appealing visuals, Starbucks continues to enhance its connection with customers and boost sales during the holiday season.


3. Netflix Tudum: Engaging Global Audiences with Instagram Ads

netflix tudum


Netflix, a global entertainment giant, frequently runs visually appealing ads that consistently rank among the best Instagram ads. Their most recent campaign promoted Netflix Tudum, a name derived from the iconic sound that plays at the beginning of Netflix shows. Tudum has been embraced as the name for Netflix’s global fan event, which provides updates on new announcements and serves as a platform for audience engagement.


  • Global Entertainment Leader: Netflix leverages its vast reach and brand recognition to create engaging and impactful advertising campaigns.
  • Promotion of Tudum: The campaign highlights Netflix Tudum, an event that connects fans worldwide with exclusive updates and announcements.
  • Visual Appeal: Netflix’s ads are known for their high-quality visuals that capture the attention of their audience and enhance engagement.

Benefits & Impact:

  • Increased Engagement: By promoting a global fan event, Netflix fosters deeper connections with its audience, encouraging active participation and engagement.
  • Brand Loyalty: Events like Tudum help strengthen brand loyalty by providing fans with exclusive content and a sense of community.
  • Enhanced Awareness: Promoting Tudum on Instagram raises awareness of Netflix’s latest offerings and upcoming releases, keeping the audience informed and excited.

Actionable Tips:

  • Leverage Iconic Branding: Use recognizable elements of your brand, such as sounds or visuals, to create a strong connection with your audience.
  • Promote Exclusive Events: Host and promote events that offer exclusive content and updates to engage and excite your audience.
  • High-Quality Visuals: Invest in visually appealing content that captures attention and enhances the overall impact of your ads.
  • Encourage Audience Participation: Create platforms and opportunities for your audience to engage with your brand and participate in events.
  • Provide Exclusive Updates: Keep your audience informed with the latest news and announcements to maintain their interest and engagement.

Netflix’s Instagram campaign for Tudum effectively engages global audiences by leveraging iconic branding and high-quality visuals. The promotion of a global fan event not only raises awareness of Netflix’s latest offerings but also fosters a sense of community and brand loyalty among fans. By following these strategies, Netflix continues to captivate and connect with its audience on a global scale.


4. Hyundai Getaway Sales Event: Driving Excitement with Winter Getaway Sales Event on Instagram



Hyundai recently launched an engaging campaign on Instagram, promoting their Winter Getaway Sales Event. This event is designed to bring significant savings and exciting deals, making it a must-attend for anyone looking to drive away in a new Hyundai. The limited-time event promises incredible deals and special offers, transforming the experience of purchasing a new car into something truly unforgettable.


  • Seasonal Appeal: Hyundai leverages the winter season to create a timely and appealing sales event.
  • Exciting Promotions: The campaign emphasizes substantial savings and exclusive offers to attract potential buyers.
  • Engaging Content: Hyundai uses visually captivating Instagram ads to grab attention and drive engagement.

Benefits & Impact:

  • Boosted Sales: Seasonal sales events like this drive increased foot traffic and sales by creating urgency with limited-time offers.
  • Enhanced Customer Experience: Special deals and offers enhance the purchasing experience, making it memorable and satisfying.
  • Increased Brand Visibility: Promoting the event on Instagram helps Hyundai reach a broader audience, increasing brand awareness and engagement.

Actionable Tips:

  • Leverage Seasonal Themes: Align your sales events with seasonal themes to create timely and relevant campaigns that resonate with your audience.
  • Highlight Exclusive Offers: Emphasize the unique deals and savings available during the event to attract attention and encourage quick action.
  • Use Visually Captivating Ads: Invest in high-quality visuals and engaging content to capture the audience’s interest and drive engagement on social media.
  • Create a Sense of Urgency: Promote the limited-time nature of the event to encourage immediate action and increase participation.
  • Enhance Customer Experience: Focus on making the sales event an enjoyable and memorable experience for customers to build lasting relationships and loyalty.

Hyundai’s Instagram campaign for the Winter Getaway Sales Event effectively combines seasonal appeal, exciting promotions, and engaging content to captivate and motivate potential buyers. By highlighting substantial savings and exclusive offers, Hyundai not only boosts sales but also enhances the overall customer experience, making the purchase of a new car an unforgettable journey.


5. Coca-Cola AI Holiday Card Generator: Spreading Holiday Cheer with AI Holiday Card Generator on Instagram

coco cola


Make this year’s holiday season more exciting and memorable with Coca-Cola’s innovative Instagram Ad Campaigns 2024 featuring their AI Holiday Card Generator. This user-friendly platform allows users to create personalized festive greetings for their loved ones. Users can explore a wide array of themes to set as backdrops for their holiday cards. By selecting a style, the platform generates customized cards featuring the subject and the chosen designs set against famous destinations. For those seeking inspiration, the Coca-Cola Instagram ad section showcases creations made by other users, sparking creativity and holiday cheer.


  • Innovative Technology: Coca-Cola leverages AI technology to offer a unique and engaging holiday experience.
  • Personalization: The AI Holiday Card Generator allows users to create personalized greetings, enhancing user engagement and emotional connection.
  • Community Inspiration: Showcasing other users’ creations fosters a sense of community and inspires creativity.

Benefits & Impact:

  • Enhanced User Engagement: The interactive nature of the AI Holiday Card Generator keeps users engaged and invested in the brand.
  • Personal Connection: Personalized holiday cards create emotional connections between users and their loved ones, with Coca-Cola facilitating these moments.
  • Increased Brand Visibility: Sharing personalized creations on Instagram amplifies Coca-Cola’s brand presence and reaches a broader audience.

Actionable Tips:

  • Leverage AI for Personalization: Use AI technology to create personalized experiences that resonate with users and foster engagement.
  • Encourage Creativity: Provide tools and platforms that allow users to express their creativity, enhancing their connection with your brand.
  • Showcase User Creations: Highlight user-generated content to inspire others and build a sense of community around your brand.
  • Promote Seasonal Themes: Align campaigns with seasonal events to create timely and relevant content that resonates with your audience.
  • Enhance Interactivity: Develop interactive platforms that encourage users to actively participate and share their experiences on social media.

Coca-Cola’s Instagram campaign for the AI Holiday Card Generator successfully combines innovative technology, personalization, and community engagement to spread holiday cheer. By enabling users to create and share personalized festive greetings, Coca-Cola not only enhances user engagement but also strengthens its brand presence during the holiday season.

Must see: 20+ Expert Strategies of Instagram Ad Optimization for Higher ROI in 2024


6. Oreo Unwrap Delicious Dishes: Leading the Pack with Engaging Instagram Ads



When it comes to the top Instagram ads, Oreo consistently ensures it remains at the forefront. Recently, Oreo partnered with major outlets to host an exciting lucky draw event. The grand prize? A generous $5,000 to cover holiday travel bills. In addition to the main prize, a plethora of other prizes were also up for grabs. Oreo’s Instagram ad featured visually appealing colors and included Oreo biscuits in the backdrop, further enhancing the ad’s aesthetics and making it one of the best ads on Instagram.


  • Consistent Leadership: Oreo maintains a strong presence on Instagram by regularly producing top-notch ads.
  • Exciting Promotions: The lucky draw event with a $5,000 prize captures audience interest and encourages participation.
  • Visual Appeal: Oreo’s use of vibrant colors and product imagery creates a visually striking ad that grabs attention.

Benefits & Impact:

  • Increased Engagement: The chance to win significant prizes drives high levels of engagement and interaction with the ad.
  • Enhanced Brand Image: Partnering with major outlets and hosting attractive events enhances Oreo’s brand image and reputation.
  • Customer Excitement: The excitement surrounding the event and prizes builds positive associations with the Oreo brand.

Actionable Tips:

  • Host Exciting Events: Organize events or contests with attractive prizes to capture audience interest and drive engagement.
  • Use Visually Appealing Content: Invest in high-quality visuals and product imagery to create ads that stand out and attract attention.
  • Partner with Major Outlets: Collaborate with well-known partners to enhance credibility and reach a broader audience.
  • Promote High-Value Prizes: Offer substantial prizes to create excitement and encourage participation.
  • Build Anticipation: Create a sense of anticipation and excitement around your events to keep your audience engaged and interested.

Oreo’s Instagram campaign effectively combines exciting promotions, strong visual appeal, and strategic partnerships to engage its audience. By offering substantial prizes and creating visually striking ads, Oreo continues to lead the pack with some of the best Instagram ads, enhancing its brand image and driving customer excitement.


7. YouTube Shorts: Captivating Audiences with Instagram Ads

youtube shorts


YouTube Shorts has made its name on the list of the best ads on Instagram. As part of this Instagram Ad Campaigns 2024, YouTube went the extra mile to promote and showcase the creative Shorts made by content creators. This strategic move highlights snippets from standout creators, offering a glimpse into their storytelling abilities and engaging a broader audience.


  • Creative Showcase: YouTube leverages its platform to highlight the creativity and talent of its content creators.
  • Strategic Promotion: Featuring standout creators in the campaign effectively draws attention to the quality and variety of YouTube Shorts.
  • Engaging Content: Short, visually appealing snippets capture the audience’s interest and encourage them to explore more.

Benefits & Impact:

  • Increased Engagement: Highlighting diverse content from creators boosts engagement by showcasing the platform’s dynamic range.
  • Enhanced Visibility: Promoting YouTube Shorts on Instagram increases the visibility of both the creators and the platform.
  • Community Building: Featuring content creators fosters a sense of community and encourages more users to create and share their own Shorts.

Actionable Tips:

  • Highlight User Content: Showcase user-generated content to celebrate creativity and engage your audience.
  • Use Short Snippets: Utilize short, engaging snippets to capture attention quickly and encourage further exploration.
  • Promote Across Platforms: Cross-promote content on different platforms to increase reach and visibility.
  • Celebrate Creativity: Highlight the unique storytelling abilities of your users to inspire and attract more creators.
  • Encourage Participation: Motivate users to create and share their own content by showcasing successful examples.

YouTube Shorts’ Instagram campaign effectively combines strategic promotion, creative content, and community engagement. By featuring standout creators and their storytelling abilities, YouTube not only boosts engagement and visibility but also fosters a vibrant, creative community on its platform.

 Must see: Top 15 YouTube Advertising Campaigns 2023 That Captivated Audiences

8. AirBnB Setup: Welcoming Homeowners to Transform Spaces in Top Instagram Ad

Instagram ad campaigns 2024


In one of the top Instagram ads from Airbnb, the platform extends a warm welcome to homeowners, encouraging them to transform their spaces into welcoming getaways for guests. This video ad highlights the ease of the process, showcasing the Airbnb Setup program, where homeowners can seamlessly turn their homes into retreats for travelers. Airbnb serves as a platform connecting homeowners with travelers seeking unique accommodations, a concept vividly portrayed in this ad campaign. Interacting with the audience and using stunning visuals, this ad exemplifies the best in Instagram advertising.


  • Welcoming Message: Airbnb invites homeowners to participate in its platform, emphasizing the potential to turn their spaces into memorable experiences for guests.
  • Seamless Process: The ad highlights the simplicity of the Airbnb Setup program, making it easy for homeowners to list their spaces for rent.
  • Platform Functionality: Airbnb’s role as a facilitator between homeowners and travelers is clearly communicated, demonstrating the platform’s value proposition.

Benefits & Impact:

  • Empowering Homeowners: By showcasing the potential for homeowners to earn income from their spaces, Airbnb empowers them to participate in the sharing economy.
  • Enhanced Travel Experiences: Guests benefit from unique and authentic accommodations offered by homeowners, enhancing their travel experiences.
  • Brand Recognition: Airbnb strengthens its brand image as a platform that fosters connections and enables memorable experiences for travelers worldwide.

Actionable Tips:

  • Highlight User Benefits: Emphasize the benefits for both homeowners and guests to attract participation and engagement.
  • Simplify Processes: Make it easy for users to understand and participate in your platform or program, reducing barriers to entry.
  • Use Compelling Visuals: Utilize stunning visuals to capture attention and convey the value of your offering effectively.
  • Interact with Audience: Engage with your audience by addressing their needs and desires, fostering a sense of connection and community.
  • Showcase Platform Functionality: Demonstrate how your platform or service works to build trust and credibility with your audience.

Airbnb’s Instagram campaign effectively communicates its value proposition to homeowners and travelers alike, showcasing the potential for transformative experiences. By engaging with the audience and using compelling visuals, Airbnb demonstrates its commitment to facilitating meaningful connections and memorable stays around the world.


9. Intel Evo Laptops: Leading Innovation with Top Instagram Ads

Instagram ad campaigns 2024


Intel takes center stage in a display of innovation through captivating Instagram ads, placing laptops at the forefront. The video ad opens with a dynamic conversation between two individuals discussing the seamless synchronization of files, including texts, videos, and calls, across devices. This Instagram ad from Intel highlights the promotion of Intel Evo laptops, emphasizing their ability to effortlessly connect with smartphones, ultimately delivering a seamless user experience.


  • Innovative Messaging: Intel showcases its commitment to innovation by highlighting the seamless integration of devices in its ad campaign.
  • User-Centric Approach: The ad focuses on delivering a seamless experience to users, addressing their desire for effortless connectivity.
  • Product Emphasis: Special emphasis is placed on promoting Intel Evo laptops, positioning them as the ideal choice for users seeking seamless device synchronization.

Benefits & Impact:

  • Enhanced User Experience: Intel Evo laptops offer users a seamless and intuitive experience, facilitating effortless connectivity between devices.
  • Promotion of Innovation: By highlighting the innovative features of Intel Evo laptops, Intel reinforces its position as a leader in technological advancements.
  • Brand Recognition: Through engaging Instagram ads, Intel strengthens its brand image and recognition among consumers, particularly those seeking cutting-edge technology solutions.

Actionable Tips:

  • Focus on User Experience: Prioritize features and benefits that enhance the user experience and address consumer needs.
  • Highlight Product Differentiators: Emphasize unique features and capabilities that set your product apart from competitors.
  • Utilize Engaging Content: Create dynamic and visually appealing content to capture the audience’s attention and drive engagement.
  • Educate and Inform: Use your advertising campaigns to educate consumers about the value and benefits of your products or services.
  • Call to Action: Encourage viewers to take action by providing clear and compelling calls to action that prompt further engagement.

Intel’s Instagram campaign effectively communicates its commitment to innovation and user-centric design by promoting Intel Evo laptops. By showcasing seamless device synchronization and emphasizing the benefits of its products, Intel strengthens its brand image and reinforces its position as a leader in the technology industry.


10. Marvel: Unleash Your Inner Superhero with Marvel Spider-Man Costumes

Instagram ad campaigns 2024


Age is no barrier to embracing your inner superhero, and Jazwares extends an invitation to all to join the thrilling city-saving adventures in their remarkable Spider-Man costumes! Whether you’re captivated by the dynamic energy of Miles Morales or the timeless charm of Peter Parker, prepare to swing into action just in time for Halloween. With Jazwares’ enticing ad featuring Marvel’s iconic characters, the appeal is undeniable.


  • Inclusive Messaging: Jazwares emphasizes inclusivity by inviting individuals of all ages to participate in the superhero experience.
  • Exciting Offer: The ad promises thrilling adventures and encourages viewers to embody beloved Marvel characters through costume play.
  • Timely Promotion: Released just before Halloween, the ad capitalizes on the holiday season to drive engagement and sales.

Benefits & Impact:

  • Empowerment: By offering Spider-Man costumes, Jazwares empowers individuals to channel their favorite superheroes and experience the thrill of adventure.
  • Nostalgia and Appeal: The mention of iconic Marvel characters like Miles Morales and Peter Parker evokes nostalgia and attracts fans of all ages.
  • Seasonal Relevance: With Halloween approaching, the ad taps into the holiday spirit, positioning Spider-Man costumes as ideal choices for festive celebrations.

Actionable Tips:

  • Inclusivity: Ensure your messaging is inclusive and appeals to a broad audience, regardless of age or background.
  • Highlight Features: Showcase the unique features and designs of your products to entice potential customers.
  • Timely Promotion: Capitalize on seasonal events or holidays to promote relevant products and drive sales.
  • Emotional Connection: Appeal to viewers’ emotions by tapping into nostalgia or the desire for adventure and excitement.
  • Clear Call to Action: Prompt viewers to take action by encouraging them to explore your products or make a purchase.

Jazwares’ ad for Marvel Spider-Man costumes effectively communicates the excitement and adventure associated with embodying iconic superheroes. By appealing to individuals of all ages and capitalizing on the Halloween season, Jazwares creates a compelling offer that is sure to resonate with fans of Marvel and costume enthusiasts alike.

Check out: Most Captivating Linkedin Ad Campaigns 2024: Best Examples and Insights

11. Sony Electronics: Elevating the Aibo Experience with Captivating Instagram Ads

Sony, renowned for its groundbreaking technology, is captivating audiences with a compelling promotion for their beloved AI companion, Aibo. In a limited-time offer, Sony invites its audience to enhance their Aibo experience by receiving free accessories with every purchase of this charming AI Puppy companion. The visual elements featured in Sony’s ad evoke a sense of majesty, positioning it as one of the standout Instagram Ad Campaigns 2024.  Against a backdrop of golden hues, the white Aibo exudes a sense of companionship that resonates with viewers.


  • Innovative Promotion: Sony’s offer of free accessories adds value to the Aibo purchase, enticing potential buyers and rewarding existing customers.
  • Visual Appeal: The ad’s captivating visuals, featuring the white Aibo against a golden backdrop, create a majestic and engaging aesthetic.
  • Limited-Time Offer: By emphasizing the offer’s time-sensitive nature, Sony creates a sense of urgency, prompting viewers to take action.

Benefits & Impact:

  • Enhanced Customer Experience: Free accessories enhance the Aibo experience, delighting customers and fostering brand loyalty.
  • Brand Recognition: Sony reinforces its position as a leader in innovative technology and AI companionship, strengthening its brand image.
  • Increased Sales: The compelling offer drives sales and encourages potential customers to make a purchase to take advantage of the limited-time promotion.

Actionable Tips:

  • Add Value: Offer promotions or freebies that enhance the value of your products and incentivize purchases.
  • Visual Storytelling: Use captivating visuals that evoke emotions and convey the unique features and benefits of your products.
  • Create Urgency: Highlight the time-sensitive nature of your offers to prompt viewers to take immediate action.
  • Leverage Brand Aesthetics: Ensure your ad visuals align with your brand’s aesthetic and messaging to maintain consistency and recognition.
  • Engage Emotionally: Connect with viewers on an emotional level by showcasing the companionship and joy provided by your product.

Sony’s Instagram campaign for Aibo effectively communicates the value proposition of their AI companion and drives engagement through compelling visuals and a limited-time offer. By enhancing the Aibo experience with free accessories, Sony delights customers and strengthens its brand presence in the competitive market of innovative technology.


12. Whatsapp: Uniting Communities Through Shared Stories

Instagram ad campaigns 2024


WhatsApp’s latest docu-series, “Crossing Culture,” serves as a poignant reminder of the power found in unity. This captivating series explores the experiences of diaspora communities worldwide, emphasizing their ability to create a sense of home and connection to their culture, regardless of geographical boundaries. The Instagram ad for “Crossing Culture” introduces viewers to Yuka Yonamine Saito, a character with a rich cultural heritage spanning from Japan to Brazil. With intriguing details left in suspense, the ad entices viewers to delve deeper into the series by watching the second episode. Explore on Instagram Ad campaigns 2024.


  • Message of Unity: “Crossing Culture” highlights the strength and resilience found in unity among diaspora communities.
  • Cultural Connection: The series explores the universal desire for connection to one’s culture and heritage, resonating with a diverse audience.
  • Engaging Narrative: By introducing characters like Yuka Yonamine Saito, the ad creates intrigue and curiosity, encouraging viewers to continue watching.

Benefits & Impact:

  • Cultural Awareness: “Crossing Culture” promotes cultural understanding and appreciation, fostering empathy and respect among viewers.
  • Audience Engagement: The ad’s suspenseful storytelling captivates viewers, driving engagement and prompting them to tune in for future episodes.
  • Brand Promotion: WhatsApp’s involvement in producing meaningful content reinforces its brand values and commitment to connecting communities worldwide.

Actionable Tips:

  • Tell Compelling Stories: Craft narratives that resonate emotionally with your audience and inspire them to take action or engage further.
  • Create Curiosity: Use suspense and intrigue to pique viewers’ interest and encourage them to explore more of your content.
  • Promote Cultural Understanding: Highlight the diversity and richness of different cultures to promote empathy and understanding.
  • Encourage Continued Engagement: Provide clear calls to action that prompt viewers to watch additional episodes or explore related content.
  • Align with Brand Values: Produce content that reflects your brand’s values and resonates with your target audience, strengthening brand affinity.

WhatsApp’s “Crossing Culture” docu-series on Instagram effectively communicates the message of unity and cultural connection, engaging viewers with its compelling storytelling and diverse characters. By promoting empathy and understanding across diaspora communities, WhatsApp reinforces its commitment to fostering meaningful connections and bridging cultural divides.


13. Ford Motor Company: Unwrap Joy with the “Make the Holidays Bright Sales Event”

Instagram ad campaigns 2024


Get ready to make your holiday season merry and bright with Ford’s “Make the Holidays Bright Sales Event”! Whether you’re dreaming of a new ride for yourself or seeking the perfect gift for a loved one, Ford has you covered with holiday magic on wheels. Unwrap joy, ignite excitement, and drive into the season with Ford’s signature blend of style and performance. Crafted with meticulous attention to detail, Ford’s Instagram ad for the event earns its place among the Best Instagram Ad campaigns  2024.


  • Holiday Excitement: Ford’s event taps into the holiday spirit, offering customers the opportunity to indulge in the joy of a new vehicle.
  • Emotional Appeal: The ad evokes feelings of excitement and anticipation, prompting viewers to envision themselves behind the wheel of a Ford.
  • Brand Consistency: Ford’s signature blend of style and performance is highlighted, reinforcing the brand’s reputation for quality and innovation.

Benefits & Impact:

  • Holiday Magic on Wheels: The “Make the Holidays Bright Sales Event” provides customers with the perfect opportunity to treat themselves or loved ones to the gift of a Ford vehicle.
  • Brand Recognition: By showcasing its commitment to style and performance, Ford strengthens its brand image and resonates with customers seeking quality and reliability.
  • Increased Engagement: The meticulously crafted ad captivates viewers, driving engagement and interest in Ford’s holiday offerings.

Actionable Tips:

  • Create Holiday Themes: Develop campaigns that align with the holiday season, offering customers special deals or promotions to celebrate the occasion.
  • Evoke Emotion: Use storytelling and imagery to evoke feelings of joy, excitement, and anticipation, encouraging viewers to connect emotionally with your brand.
  • Highlight Product Features: Showcase the unique features and benefits of your products or services to entice potential customers and differentiate your offerings from competitors.
  • Provide Clear Call to Action: Prompt viewers to take action by directing them to visit your website, explore available offers, or schedule a test drive.
  • Maintain Brand Consistency: Ensure that your messaging and visuals align with your brand identity, reinforcing brand recognition and trust among customers.

Ford’s “Make the Holidays Bright Sales Event” Instagram ad captures the essence of the holiday season, offering customers the opportunity to experience joy and excitement with a new vehicle purchase. By showcasing its signature blend of style and performance, Ford positions itself as the destination for holiday magic on wheels, earning recognition among the Best Instagram Ad Campaigns 2024.


14. Dominos Pizza: Redefining Pizza Delivery with “Emergency Pizza”

Instagram ad campaigns 2024


Get ready to experience pizza delivery like never before with Domino’s heartfelt gesture, “Emergency Pizza”! In a heartwarming Instagram ad campaign, Domino’s introduces a program designed to satisfy cravings precisely when you need it most. As part of the “Emergency Pizza” initiative, Domino’s offers a free medium two-topping pizza to anyone facing a pizza emergency. Sounds delicious, doesn’t it?


  • Customer-Centric Approach: Domino’s prioritizes customer satisfaction by addressing their cravings and providing a solution for pizza emergencies.
  • Engagement Strategy: The “Emergency Pizza” program captures attention and encourages interaction with the brand, fostering customer loyalty.
  • Appeal to Emotions: The ad evokes feelings of excitement and indulgence, enticing viewers to participate in the program and enjoy free pizza.

Benefits & Impact:

  • Customer Delight: “Emergency Pizza” delights customers by offering a free medium two-topping pizza, enhancing their dining experience and strengthening brand loyalty.
  • Brand Differentiation: Domino’s stands out in the competitive pizza delivery market by offering a unique and innovative solution to satisfy cravings instantly.
  • Increased Engagement: The Instagram ad campaign drives engagement and interaction with the brand, attracting new customers and retaining existing ones.

Actionable Tips:

  • Address Customer Needs: Identify and address common pain points or cravings experienced by your target audience to provide tailored solutions.
  • Create Unique Programs: Develop innovative programs or initiatives that set your brand apart from competitors and resonate with customers.
  • Encourage Participation: Prompt viewers to participate in the program by providing clear instructions and incentives for engagement.
  • Harness Social Media: Utilize social media platforms like Instagram to launch ad campaigns and interact with customers in real-time, fostering community engagement.
  • Maintain Brand Voice: Ensure consistency in messaging and branding to reinforce brand identity and recognition among customers.

Domino’s “Emergency Pizza” Instagram ad campaign revolutionizes pizza delivery by offering a solution for cravings precisely when customers need it most. By providing free medium two-topping pizzas during pizza emergencies, Domino’s demonstrates its commitment to customer satisfaction and innovation, earning recognition as a leader in the pizza delivery industry.


15. Puma: Redefining Pizza Delivery with “Emergency Pizza”



Step into a world where sportswear meets beauty with the sensational “FENTY x PUMA Creeper Phatty” collaboration between Puma and Fenty Beauty by Rihanna. This dynamic fusion of style and elegance showcases Rihanna’s influential status and sets the fashion and beauty industries abuzz. Through celebrity-driven marketing campaigns and tantalizing social media teasers, the “FENTY x PUMA Creeper Phatty” emerges as the ultimate must-have item. With its captivating storytelling, this ad campaign stands out as one of the best Instagram Ad Campaigns 2024 by any brand.


  • Celebrity Influence: Leveraging Rihanna’s iconic status, the collaboration gains widespread attention and admiration from fans worldwide.
  • Cross-Industry Appeal: By merging sportswear and beauty, Puma and Fenty Beauty create a unique product that appeals to a diverse audience.
  • Engagement Strategies: The use of celebrity-driven marketing and social media teasers effectively builds anticipation and excitement surrounding the product launch.

Benefits & Impact:

  • Brand Visibility: The collaboration elevates the visibility of both Puma and Fenty Beauty, attracting new customers and reinforcing brand loyalty.
  • Cultural Relevance: The “FENTY x PUMA Creeper Phatty” becomes a cultural phenomenon, reflecting the intersection of fashion, beauty, and celebrity influence.
  • Sales Boost: The buzz generated by the ad campaign translates into increased sales and demand for the collaborative product, driving revenue growth for both brands.

Actionable Tips:

  • Harness Influencer Partnerships: Collaborate with influencers or celebrities to amplify your brand message and reach a broader audience.
  • Create Unique Products: Develop innovative and distinctive products that resonate with your target demographic and set your brand apart from competitors.
  • Build Anticipation: Use social media teasers and sneak peeks to generate excitement and anticipation for upcoming product launches.
  • Tell Compelling Stories: Craft narratives that captivate and engage your audience, weaving together elements of style, beauty, and cultural relevance.
  • Encourage User Participation: Foster a sense of community and engagement by encouraging user-generated content and interaction on social media platforms.

The “FENTY x PUMA Creeper Phatty” collaboration between Puma and Fenty Beauty by Rihanna exemplifies the power of celebrity influence and innovative product design. Through compelling storytelling and strategic marketing efforts, the ad campaign captures the imagination of audiences worldwide, solidifying its place as one of the best Instagram advertising endeavors by any brand.

Browse this: Navigating the Future: Emerging Trends in Real Estate Digital Advertising


So here is our countdown of the best Instagram Ad campaigns  2024. These innovative means of reaching the target audience provide more brand exposure to the intended audience. Now you can take advantage of creating captivating ads with just a few clicks, with the new AI-assisted Ad Generator feature from AdSpyder. Bring more people into your fold and make converting ads easy for any prior know-how. Check out AdSpyder’s Ad Generator and get started on your advertising journey on Instagram!



1. What Makes Nike’s Instagram Ad Campaigns 2024 Stand Out?

Nike’s Instagram campaign highlighted the success of Aitana Bonmatí, emphasizing the brand’s connection with athletes and their achievements. It showcased Nike’s commitment to excellence and inspiration.

2. How Did Starbucks Utilize Instagram Ad Campaigns 2024 for Holiday Promotion?

Starbucks launched holiday-themed beverages and utilized Instagram ads to evoke the holiday spirit. The campaign featured new flavors in visually appealing, bright red cups.

3. What Was Unique About Netflix Tudum’s Instagram Campaign?

Netflix promoted Tudum, a global fan event, through Instagram ads. These ads highlighted updates and engagement opportunities, using the familiar Netflix start-up sound as a thematic element.

4. What Offer Did Hyundai Promote on Instagram?

Hyundai’s Instagram ad campaign focused on the Winter Getaway Sales Event, offering special deals and savings, emphasizing an exciting and unforgettable driving experience.

5. How Did Coca-Cola Incorporate AI in Their Instagram Ad Campaigns 2024?

Coca-Cola introduced an AI Holiday Card Generator, allowing users to create personalized festive greetings, offering various themes and the opportunity to view others’ creations for inspiration.

6. What Was Oreo’s Strategy for Its Instagram Ad Campaigns 2024?

Oreo collaborated with major outlets for a lucky draw event, offering $5000 for holiday travel and other prizes. The campaign featured attractive visuals and Oreo-themed aesthetics.

7. How Did YouTube Shorts Utilize Instagram for Promotion?

YouTube Shorts’ Instagram campaign highlighted content from standout creators, showcasing their storytelling skills and promoting the YouTube Shorts platform.

8. What Was Airbnb’s Approach in Their Instagram Ad Campaigns 2024?

Airbnb’s Instagram ad invited homeowners to transform their spaces into guest accommodations, emphasizing ease and potential income, and showcasing Airbnb as a facilitative platform.

9. What Features Did Intel Highlight in Their Instagram Ad Campaigns 2024?

Intel’s campaign focused on promoting Intel Evo laptops, emphasizing easy synchronization with smartphones and a seamless user experience.

10. How Did Puma Collaborate with Fenty Beauty in Their Instagram Ad?

Puma and Fenty Beauty’s collaboration introduced the “FENTY x PUMA Creeper Phatty,” leveraging Rihanna’s influence. The campaign focused on the fusion of sportswear and beauty.