Wix vs Squarespace vs Webflow Affiliate Programs: Who Pays More in 2025

Website builders are perennial winners for affiliates: broad consumer awareness, clear “job to be done,” and purchase decisions that often happen in days—not months. But when it comes to who pays more in 2025, the answer isn’t only about a headline commission number. Your realized earnings per click (EPC) depend on who your audience is, what content you publish, how quickly a reader can take action, and how each program’s structure rewards that action. This guide stacks  Wix vs Squarespace vs Webflow side-by-side from an affiliate’s perspective. You’ll get an opinionated verdict by persona, a detailed comparison table, ad-intelligence angles, a realistic earnings simulation, and a practical plan to ship content that compounds.

Note: Program specifics (commission, cookie, payout cadence, geo nuances) can change. Always confirm the latest terms in your affiliate dashboards before publishing numeric figures. This guide focuses on strategy, fit, and what reliably drives higher EPC in the real world.

Quick Verdict (TL;DR)

• Best for Designers/Devs: Webflow. Higher-value sites, agency adoption, and strong expansion paths (CMS, interactions). Converts best when you publish portfolio and client content—pricing pages, CMS tutorials, and clonables.
• Best for Beginners & DIY SMBs: Wix. Rapid setup, massive template library, and “no-code” credibility give you higher click-to-trial rates from mainstream traffic. Great for local businesses, restaurants, and solo founders.
• Best for Polished Creators & Simple Commerce: Squarespace. Aesthetic-first builders, photographers, portfolios, and creators who need a site that just looks right. Strong conversion when your content leans into visual outcomes (brand polish, photography, minimalism).

Who pays more? It depends on your audience mix and content. If your traffic skews design-pro/agency, Webflow tends to produce higher realized earnings per customer. If your traffic skews beginner/mainstream, Wix typically generates more trials and a steadier EPC. Squarespace often sits between the two, with excellent performance on aesthetic-driven, creator-heavy audiences.

Comparison Table for Wix vs Squarespace vs Webflow

Dimension	Wix	Squarespace	Webflow
Audience Fit	Beginners, SMBs, local services, e-comm starters	Creators, photographers, portfolios, simple shops	Designers, agencies, startups needing custom layouts & CMS
Conversion Momentum	Fast trial starts from mainstream search & YouTube	High intent when aesthetics matter; strong demo-to-purchase	Lower volume but high AOV from pro/agency buyers
Content that Converts	“Launch in 1 hour”, local business packs, booking sites	Portfolio makeovers, brand kits, minimal site-in-a-day	CMS collections, interactions, clonables, client billing
Persona EPC Potential	Good with mainstream traffic, best with local SMB niche	Good in creator niches; thrives with visual storytelling	High with pro/agency audience; fewer clicks, bigger payouts
Cross-Sell & Expansion	App market, bookings, e-comm add-ons	Commerce, members, scheduling, email	CMS scaling, logic, e-comm, team seats, hosting tiers
Best Angle	“From zero to site tonight”	“Your brand deserves a polished home”	“Build real products/sites your clients will pay for”

Treat this as a fit guide, not a rate sheet. Use it to pick the content and personas you’ll target first.

Deep Dives (What Actually Drives Conversions)

Wix: Speed to “First Site Live”

Why it works: Wix removes friction. The template library plus clear on-ramps (restaurant menus, bookings, portfolio pages) make “publish today” believable. Mainstream traffic converts here because the time-to-first-win is short.

What to publish

• 1-Hour Launch Guides: “Local business site tonight (menu, hours, booking).”
• Template Roundups by Niche: dentists, salons, realtors, cafés—show three examples and which to pick.
• Booking + Payments Walkthroughs: connect schedule → confirmation emails → take deposits.

Messaging angles

• “Launch in an hour”
• “No designer required”
• “Menus, bookings, payments—done”

Common mistakes to preempt

• Overstuffed homepages, unreadable menus, non-mobile layouts. Publish a checklist your readers can copy.

Related – Best AI Writing & Content Tool Affiliate Programs

Squarespace: Aesthetics Convert Creators

Why it works: Squarespace sells taste. If your reader is a photographer, writer, creator, or boutique brand owner, they want a site that feels premium. Showcase transformations and brand coherence; your clicks will be confident.

What to publish

• Portfolio Makeovers: before/after galleries, photo-first layouts, typography choices.
• Brand Kits & Color Systems: how to build a brand palette, pair fonts, and apply across pages.
• Simple Commerce: product photography templates, product grid setups, checkout polish.

Messaging angles

• “From basic to brand-worthy”
• “Minimal design that makes your work pop”
• “A store that looks as good as your product”

Common mistakes to preempt

• Heavy imagery without compression, poor contrast, burying contact/booking. Offer a “polish pass” checklist.

Webflow: Professional Leverage & Higher AOV

Why it works: Webflow gives control (layouts, interactions, CMS). Pros and agencies come for execution power; clients pay for that power. Your audience might be smaller, but the value per buyer is higher.

What to publish

• CMS Recipes: collections, dynamic pages, blog architectures, job boards, directories.
• Interaction Showcases: scroll reveals, Lottie, micro-interactions with performance notes.
• Client Workflow: client billing, Editor roles, staging, handoff checklists, multi-language patterns.

Messaging angles

• “Build real products, not just pages”
• “Scale content with CMS the right way”
• “Bill clients and ship faster”

Common mistakes to preempt

• Overbuilt animations, poor CMS planning, inaccessible color/contrast. Publish an “accessible by default” starter system.

Ad Intelligence (Angles & Formats That Win)

Outcome + Time:

• “Publish a restaurant site tonight (menu + booking + map).” (Wix)
• “Your photography deserves a gallery that sells itself.” (Squarespace)
• “Spin up a client-ready CMS in a morning.” (Webflow)

Before/After Transformations:

• “From Canva-ish to magazine-grade portfolio.” (Squarespace)
• “Template to tailored brand—without code.” (Wix)
• “Static brochure to dynamic CMS directory.” (Webflow)

Role-Specific Hooks:

• “Realtors: open house pages with instant scheduling.” (Wix)
• “Writers: launch a paid newsletter site that looks like you.” (Squarespace)
• “Agencies: ship a productized site in 2 days (handoff kit included).” (Webflow)

Proof Patterns:

• 3 screenshots: before → process → after
• 5-line case story with one KPI (time saved, bounce reduced, calls booked)
• “What you’ll have today” box near the top

Which Program Fits Your Audience? (Persona Grid)

Persona	Best Program	Why	Content to Publish
Beginner Blogger	Squarespace	Visual polish + simple pages	Portfolio/blog makeover, typography guide
Local SMB (Salon/Café/Clinic)	Wix	Templates + bookings/payments	1-hour launch, menu/booking setup, local SEO
Photographer/Creator	Squarespace	Aesthetic-first templates	Gallery layouts, light/dark mode, image compression
Designer/Dev Freelancer	Webflow	Control + CMS + handoff	CMS recipes, interactions, client billing
Agency (SMB clients)	Webflow	Team roles, client workflow	Staging → handoff checklist, component libraries
E-comm Starter	Wix/Squarespace	Simple catalogs, fast launch	Product shoot system, checkout polish, upsells
Startup/Marketing Ops	Webflow	Flexible CMS & layouts	Launch pages, experimentation frameworks

Use this grid to choose your first 3 posts and one YouTube tutorial. Align your affiliate program emphasis to your top personas.

Stack & Cross-Sell (How to Raise Total Earnings)

Website builders are the hub. Your spokes:

• Themes/Template Packs: niche packs (realtors, cafés, wedding pros, artists).
• Photo & Graphics: stock packs, LUTs, icon sets, illustration kits.
• Analytics & Heatmaps: show visitors what to fix visually.
• Email & CRM: turn the site into a funnel (signups, lead nurture, bookings).
• AI Copy/SEO Tools: homepage hero copy, product descriptions, local SEO checklists.
• Hosting/Speed Tools (Webflow edge): performance reports, image pipelines.

Present stacks as role-specific kits so your reader knows exactly what to buy next.

Earnings Simulation (Realistic EPC Modeling) – Wix vs Squarespace vs Webflow

Let’s model three scenarios using the same 10,000 monthly visitors to your “website builder” content hub. Replace the bracketed amounts with your current dashboard numbers.

Shared traffic inputs (per month)

• Sessions to build content: 10,000
• Affiliate CTA CTR: depends on persona fit and on-page design
• Click → trial/start rate: higher for beginner-friendly flows
• Trial → paid rate: improves with post-click onboarding emails
• Average bounty per qualified plan: from your dashboards

Scenario A: Wix-heavy, beginner audience

• CTR: 8% → 800 clicks
• Click → trial: 40% → 320 trials
• Trial → paid (0–60 days): 20% → 64 paid
• Commission per plan: [your current bounty]
• Revenue: 64 × [bounty]
• EPC: revenue ÷ 800
• Why it works: Beginners act quickly; your 1-hour launch content removes friction.

Scenario B: Squarespace-heavy, creator audience

• CTR: 7% → 700 clicks
• Click → trial: 35% → 245 trials
• Trial → paid: 22% → 54 paid
• Commission per plan: [your current bounty]
• Revenue: 54 × [bounty]
• EPC: revenue ÷ 700
• Why it works: Slightly lower volume than Wix, but creator intent is strong when your page shows visual outcomes.

Watch Out – ClickFunnels Affiliate Program

Scenario C: Webflow-heavy, designer/agency audience

• CTR: 6% → 600 clicks
• Click → start: 28% → 168 starts
• Start → paid: 30% → 50 paid
• Commission per plan: [your current bounty]
• Revenue: 50 × [bounty]
• EPC: revenue ÷ 600
• Why it works: Fewer clicks, higher conversion to paid among pros; cross-sells to CMS tutorials, clonables, and client workflows often raise LTV.

What moves EPC the fastest (for all three):

• Above-the-fold Quick Verdict (“Best for X because Y”).
• Template links inside the first 300 words (not just at the end).
• Post-click email that delivers a checklist and a win within 24 hours (publish, polish, or connect).
• Persona-specific CTAs (“Start with Webflow if you need a CMS that scales a blog or docs quickly”).

Even small lifts—+2 points of CTR, +5 points of trial start, +3 points of trial→paid—compound into a meaningful EPC bump.

How to Present Each Program (Copy Blocks You Can Reuse)

Wix “Why/When” Block

• Use Wix if: you’re a local business, you want a site live tonight, you need bookings/payments without extra fiddling.
• What you’ll make today: a one-page site with hours, map, menu/services, and a booking form.
• Next step: add a menu gallery or service list, connect deposits, and publish your Google Business link.

Squarespace “Why/When” Block

• Use Squarespace if: your work is visual and your site should look like a magazine spread with minimal effort.
• What you’ll make today: a homepage with hero image, featured work, and a clean contact section.
• Next step: polish typography, add a grid portfolio, compress images, and set a simple store.

Webflow “Why/When” Block

• Use Webflow if: you build for clients or want true layout/CMS control without hand-coding.
• What you’ll make today: a CMS collection with dynamic pages and a modular section system.
• Next step: add interactions, set up Editor access, and connect your client billing.

On-Page Structure That Sells (Design Once, Use Everywhere)

Hero section:

• H1 with the verdict (“Best for designers…”, “Best for beginners…”)
• 3-bullet persona summary
• One primary CTA: “See templates for [persona]” + secondary CTAs for each program

Sticky Comparison Table:

• Keep it visible on desktop; add jump links to each deep-dive section.

Result Box (“By the end of this page, you’ll…”)

• Publish a site / choose a program / grab a starter kit.

Mid-content CTAs:

• After each deep-dive, invite the reader to the right program, not all of them.

Proof Strip:

• Three quick before/afters (Wix makeover, Squarespace portfolio, Webflow CMS). Caption with one line of outcome.

FAQs:

• Domain transfer, templates, ecommerce basics, image handling, SEO, accessibility. (Short answers, one action each.)

Also Read – Shopify Affiliate Program

Content Calendar (4 Weeks to a Converting Cluster)

Week 1

• Post: “Wix in 1 Hour: Local Business Site with Booking”
• Video: End-to-end build; publish in real time.
• Lead magnet: Local business home page checklist (mobile-first).

Week 2

• Post: “Squarespace Portfolio Makeover: From Average to Editorial”
• Video: Typography & grid masterclass with before/after.
• Lead magnet: Visual polish kit (contrast, spacing, type pairing).

Week 3

• Post: “Webflow CMS in a Morning: Blog, Docs, or Directory”
• Video: CMS fields → template → dynamic pages; Editor handoff demo.
• Lead magnet: CMS planning worksheet + clonable component library.

Week 4

• Post: “Wix vs Squarespace vs Webflow in 2025: Which Pays More for Affiliates (and Why)”
• Video: Verdict + how to choose.
• Email series: 3 emails, each pushing to the best-fit post and program, with a starter template link.

Everything interlinks. Each page elevates a different persona. Your hub page (this comparison) orchestrates the flow.

Ad Examples (Copy & Creative You Can Adapt)

Wix (local SMB)

• Headline: “Open for business online tonight.”
• Sub: “Menu, hours, bookings—done in 60 minutes.”
• Creative: Phone mockup with menu + booking form; map pin overlay.
• CTA: “Build the starter site”

Squarespace (creator/photographer)

• Headline: “Turn your work into a gallery that sells itself.”
• Sub: “Clean layouts, fast pages, polished typography.”
• Creative: Side-by-side before/after of the same photo grid with improved spacing/contrast.
• CTA: “Make your portfolio shine”

Webflow (designer/agency)

• Headline: “Ship client-ready sites without code debt.”
• Sub: “Custom layouts, CMS at scale, smooth handoff.”
• Creative: CMS schema card + dynamic page preview + Editor mode badge.
• CTA: “Build the CMS starter”

FAQs on Wix vs Squarespace vs Webflow

Which program pays the most, all else equal?
There’s no static answer. For mainstream traffic, a beginner-friendly flow (Wix) may yield more paid plans. For design/agency traffic, Webflow’s buyer value and expansion can produce higher realized earnings per buyer. Squarespace sits in the middle, spiking when your audience cares most about aesthetics.

Do I need three separate comparison posts?
Start with one master comparison (this page) and then create persona landing pages that go deep: “Wix for Restaurants,” “Squarespace for Photographers,” “Webflow for Agencies.”

Can I promote all three without confusing readers?
Yes—if you route by persona. Use a two-question chooser at the top: “What are you building?” and “What matters more: speed to publish, aesthetics, or CMS control?”

How do I avoid low-quality clicks?
Put the Quick Verdict at the top. Tell the reader who shouldn’t choose each platform. Fewer, better clicks beat lots of aimless ones.

What should my first template pack be?
Pick your highest-traffic persona and build a starter kit for that role: 1 homepage, 1 about, 1 contact/booking, and 1 hero section with three variants. Include a 2-minute setup video.

Call to Action for Wix vs Squarespace vs Webflow

1. Publish this comparison with the verdicts up top, a sticky table, and persona jump links.
2. Ship one persona page per week (local SMB on Wix, creator portfolio on Squarespace, CMS starter on Webflow).
3. Record one video per page—show the build, not just the result.
4. Add a 3-email sequence that delivers a day-one win, a polish pass, and a launch checklist.
5. Review your EPC lab weekly: move CTAs above the fold, add “what you’ll have today” boxes, and tune your template packs.

When you match the right reader to the right builder and remove the first obstacle (a blank page), your EPC stops wobbling and starts compounding. That’s how you answer “who pays more” in 2025: not with a single rate, but with a system that consistently puts each visitor on the fastest path to a site they’re proud to publish.