What metrics are available for tracked keywords?

Introduction #

The world of digital advertising is vast and complex, with numerous metrics and tools available to help marketers effectively reach their target audience and measure the success of their campaigns. Among these tools is AdSpyder’s Ad Library, which offers users a wealth of information on historical ads and their associated details. One particular aspect of AdSpyder that garners significant attention is its PPC Keyword Search feature, which allows users to view and analyze ads based on specific keywords. In this response, we will discuss the various metrics available for tracked keywords in AdSpyder’s PPC Keyword Search.

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Pointwise Information #

  • Ad copies with target keywords: Users can search for historical ad copies that contain their specified keyword(s), providing valuable insights into effective ad copywriting and targeting strategies.
  • Basic ad details: Metrics such as country, last seen date, pricing of the product or service, and ad copy content with product image are available for each ad result.
  • Advanced filters: Users can apply advanced filters to their keyword search results based on various factors like call-to-actions used, ad extensions present, sentiment analysis, linguistic tone, and more.
  • Ad analytics and AI analysis: Detailed information about the performance of ads in terms of clicks, impressions, costs, and other relevant data points is available for each ad result. Additionally, AdSpyder’s AI analysis offers insights into audience targeting, sales funnel stages, and ad health.

In-Depth Content #

AdSpyder’s PPC Keyword Search feature provides a wealth of valuable information for marketers looking to improve their digital advertising strategies. By searching for historical ad copies containing specific keywords, users can gain insights into effective ad copywriting techniques and targeting strategies that resonate with their audience.

Moreover, AdSpyder’s PPC Keyword Search offers various metrics and filters that enable users to analyze their search results in greater depth. Basic ad details such as country, last seen date, pricing, and ad copy content are essential for understanding the context and performance of each ad result. Additionally, advanced filters based on call-to-actions used, ad extensions present, sentiment analysis, linguistic tone, and other factors offer more nuanced insights into the success factors of specific ads.

Furthermore, AdSpyder’s Ad Analytics and AI Analysis sections provide users with essential performance data for each ad copy result. These metrics include clicks, impressions, costs, and other relevant data points that enable users to assess the overall effectiveness of their keyword-targeted campaigns. Additionally, AdSpyder’s AI analysis offers insights into audience targeting, sales funnel stages, and ad health, providing valuable information for optimizing future campaigns.

Conclusion and Call to Action #

In conclusion, AdSpyder’s PPC Keyword Search feature offers marketers a wealth of valuable metrics and filters that can help them effectively analyze historical ad copies and improve their digital advertising strategies. By exploring the various keyword search options, users can gain insights into effective copywriting techniques, targeting strategies, and performance data that resonate with their audience and contribute to successful campaigns. To start using AdSpyder for your digital advertising needs, sign up for a free trial today and explore the world of historical ad data at your fingertips.