Do you have a successful product? Are you confident in the quality of your service but still facing challenges in reaching more customers? Believe me, you are not alone. Every year many potential companies with valuable products struggle to succeed in business due to the lack of proper marketing strategy. Selling your product and making a considerable amount of profit in a short amount of time is always the main goal of a business. And this can only be achieved when you are ready to upgrade yourself to the latest trend and techniques like Facebook ads used to attract or gain customers in today’s digital world.
Role of Social media:-
Social media has become a dominant player in this digital world, nearly 4 billion people all around the world including all age groups use social media regularly in their day-to-day life. This gives us a greater opportunity to interact with a lot of people and helps us to reach the customer who requires our product.
The dominant player in social media:-
The platform which dominates social media is none other than Facebook.
Facebook has nearly 2.5 billion active users regularly. Which in turn opens up a huge marketing potential.
One of the statics shows that nearly 50% percent of the people tend to buy the product from the brand which they are following on their Facebook page.
And that is how powerful this platform is in terms of promotion. Nearly 140+ million businesses already use Facebook as their marketing platform. Eg.) Women in the age group 20 to 35 tend to focus more on fashion products, and men in the age group 20 to 35 tend to focus on more tech and gadget products on their pages. Hence, Facebook helps us to spread our business based on our targeted customers.
Is Facebook ad worth your money? :-
Yes, it is worth spending money on Facebook ads. Facebook is efficient when compared to the organic method where you try to create quality content to rank your website at the top of the search results to attract customers, but this method takes a longer amount of time to gain traffic and is also difficult to achieve due to heavy competition.
One of the trusted surveys shows that on average at least 1 in 10 people who view the ad on Facebook buy the products.
Facebook has many cool features and intelligent algorithms that target your customers with ease.
Have you ever puzzled why, after posting about your recent camping trip on your Facebook page, you started receiving ads for trekking shoes? That’s how clever Facebook’s algorithms are.
Users on Facebook are shown ads depending on their interactions and likes on the platform. Thereby targeting the customers who are potential buyers.
Targeting the potential customers means more business at less cost because a lot of money is being saved by not promoting the product to people who do not require it. That is why ads on Facebook are so successful when compared to traditional methods like ads on TV, events, and posters. As mentioned before success rate of conversion at Facebook is around 9 to 10 percent which is way much higher than any other platform.
Also check how Adspyder tool can help you to get to know about competitor ads
It is very easy to create brand awareness among your customers due to the interactive nature of Facebook. It is very simple to educate and create knowledge to make them familiar with your product on Facebook.
If you are looking to launch a new product and you wanted to give an insight, updates, or date of release then Facebook is the right place to build expectations among your customers. Eg.) If your company is planning to launch a new phone, you can easily target your clients and tell them what features and great changes they can expect from the new model phone, building anticipation and awareness.
Because one of the most important marketing principles is to make your customers familiar with your product by exhibiting it frequently… And Facebook does this job brilliantly.
Feedback and interaction:-
Unlike printed and television media Facebook allows you to interact with your customer with ease.
By analyzing the data on likes and shares of your ad, we can easily understand the needs and likes of the customer. Additionally, the “Share” option allows the customer to directly share their feedback about the product with others.
This feedback allows you to improvise and customize your product based on your customer’s needs.
All these feedback and interactions will develop the trust among your customer in your product which is the major factor for a successful business.
Types of Ads on Facebook:-
Let us see some of the important types of Facebook ads…
1. Photo ads:-
This is similar to a normal photo or a picture that you post on the newsfeed. This ad is really simple to make and can be completed in a matter of minutes.
2. Video ads:-
This is a promotion of your product in a video format. This is the most efficient and successful type of ad when compared to a photo ad. And most of the survey says that customers tend to choose the products of businesses that have regular fresh video ads.
3. Carousel ads:-
This is a type of ad that lets the user scroll through up to 10 photo or video ads about your product or company. This is the most versatile option since it gives you the option to combine both photo and video ads into a single post.
Now let’s take a brief look at how to personalize and set up your new Facebook ad.
Graphic designs for thumb-stopping ads:-
By incorporating good Graphic designs with attractive colors and designs in the Facebook ad post we can create a sense of urgency among the users thereby making them click and see our ads without scrolling down or moving to the next page, this is called the “thumb-stopping ads”.
Graphic designs play a major role in advertising the product because people buy what they see. Therefore, presentation is crucial while creating the Facebook ad. Spend a little more time and effort on Graphic designs and trust me it absolutely pays off.
How to Setup a facebook campaign :
- Create a Facebook page
- Go to Facebook ads manager
- Click on Create New campaign
- Choose a campaign objective
- Give a Campaign name to your campaign
- Add Special ad categories depending on the type of product or service you are setting up the ad.
- Click on next
- Give the ad set a name – the ad set is for curating your Target audience
- Select Optimisation and delivery
- Select the Budget & schedule of the ad campaign
- Select Audience – Location, Demographics, interest.
- Select Placement for your ads
- Click on Next
- Give a name to your Ad Copy
- Select the Facebook Page and Instagram Account of your Brand. Note: You need to link your Facebook page and Instagram account if you want to show your ad on Instagram as well.
- Next is an Ad setup where you select the format of your ad. Update your ad’s Headline and Description and see the mockups on the right side in preview along with the CTA button.
- Select language for your ad.
- Next Select Tracking or any URL parameters you want to track (optional step)
- Review the Ad
- Publish the campaign – campaign goes in Processing and then In-Review, once your ad is active you will be able to see the status of the ad active.