Top Linkedin Ad Examples of 2024: 150+ Best Examples

LinkedIn has emerged as a powerful platform for businesses to connect with professionals and showcase their brand. LinkedIn platform is unique, because it is solely dedicated to reaching individuals and brands with a professional setting. With its targeted advertising capabilities, LinkedIn allows companies to reach their ideal audience, driving engagement and fostering meaningful connections. In this blog, we dive into 150  Linkedin ad examples that have captivated audiences and set benchmarks for effective advertising. From high-tech innovations to heartfelt community initiatives, these LinkedIn ad campaigns show us the diverse ways brands can leverage the platform to make their brand known. Join us as we break down the 150+ top LinkedIn ad examples for 2024 and discuss why each ad campaign has stood out among the other generic ad campaigns on LinkedIn.

1. 3M

Currently, the 3M™ Industrial Design & Assembly Solutions has started its LinkedIn advertisement where it is advertising its FDA-applicable 3M™ VHB™ Tape LVO Family. This campaign focuses on the 3M™ VHB™ Tape LVO-110BF, and how it is FDA compliant for interior use. The ad highlights that the tape comes in different widths with low VOC and no odor which is very important for industries that require health and safety measures and legal compliance. The simple, yet appealing picture of the tape rolls combined with simple, yet informative slogans clearly convey the features of the product to the target audience. This approach to advertising makes it on of the top LinkedIn ad examples for 2024.

Distinct Features in the Picture  

• FDA Applicability: The ad also mentions that the tape is FDA approved which makes it suitable for use in areas that require such approval.  
• Health and Safety Features: Focuses on low VOCs and low odor, which are environmental and health issues.  
• Versatile Applications: The tape is described as suitable for interior use, which suggests that the product can be used in many different industries.  
• Visual Appeal: The picture of the tape rolls is emphasized, so the ad is bright and draws much attention to itself.

2. ABB Electrification 

ABB Electrification has recently started an advertisement on LinkedIn. The ad targeted an audience of data center managers and IT specialists. The campaign is centered on the problem of time spent in data centers and points out that a data center can use as much power as a town. The ad is an advertisement for ABB’s new guide with insights on how to avoid the disruption of business-critical assets. The picture of the brightly illuminated data center at night also enhances the ad’s message concerning energy usage and the need for uninterrupted functioning. The concluding message is to download the guide, which will help ensure that operations are kept as continuous as possible.

Specific Features of the Picture

• Power Consumption Highlight: A given data center can use as much electricity as a town, the ad says, which shows the size and relevance of power management.  
• Visual Appeal: Nighttime is used to depict a well illuminated data center which is quite appealing and meaningful to the message conveyed by the ad on power consumption.  
• Prominent Call to Action: This call to action is visible, the button is placed at the bottom of the page and says, “Download our new guide”. 
• Focus on Downtime Prevention: The ad itself focuses on one of the most important pain points of data centers, namely the problem of downtime, suggesting that ABB can help avoid it.

3. AbbVie 

Next on our list of top LinkedIn ad examples of 2024 is the AbbVie ad campaign. AbbVie has recently started an effective advertizing campaign on LinkedIn. The idea is to promote the company’s constant work on seeking new medicines that matter. The ad is simple and consists of a focused scientist, which gives the audience the idea that the company is committed to research. The slogan “People. Passion. Possibilities. ” reflects the mission and vision of AbbVie. It underlines the company’s determination to make the world healthier. The ad’s design is simple and professional. The CTA “Learn more” leads to AbbVie’s greatest innovations. This campaign conveys the company’s message and reassures people of its further work on enhancing the sphere of healthcare. 

Specific Features of the Picture  

• Engaging Tagline: That is why the slogan “People. Passion. Possibilities. ” perfectly reflects AbbVie’s focus on innovation and patience.  
• Visual of a Scientist: Including a scientist as the main character emphasizes the company’s research and development aspect.  
• Clean and Professional Design: Such an approach to the advertisement’s design guarantees that the message will be concise and memorable.  
• Strong Call to Action: The “Learn more” button makes the audience open more content created by AbbVie, thus increasing their site visits. 

4. Accenture

Root, a part of Accenture has started a LinkedIn advertisement campaign. The ad prominently features three key leaders: The company leadership is also strong with Phil Hamburg as the VP of Strategic Growth, Brad Haudan as the Managing Director, and Bridget Stallkamp as the Managing Director, which shows that the company is serious about strategy activation and being a thought leader. The tagline “FOLLOW US for Strategy Activation Thought Leadership” is used to prompt people to follow the company and establish the organization as a strategic growth firm. The layout is uncluttered, the colours are bright and the pictures of the leaders portrayed in the ad look very professional. 

Special Features in the Picture  

• Leadership Focus: The ad also includes key leaders within the company which gives it a personal and authoritative feel.  
• Clear Call to Action: “FOLLOW US for Strategy Activation Thought Leadership” is also persuasive to the viewers, thus urging them to follow the company’s updates.  
• Professional Design: This makes it look appealing and professional since the background is bright and the persons photographed are smartly dressed.  
• Integration Announcement: The ad reminds people of Root’s and Accenture’s websites’ integration which means growth and cooperation. 

5. Baker-Hughes

Panametrics, a Baker Hughes business, has launched a LinkedIn ad campaign. The ain is to promote their PanaFlow flow meters equipped with the newly SIL-certified XMT1000 transmitter. The ad highlights the reliability and advanced technology of Panametrics’ ultrasonic flow meters, backed by five decades of expertise. The accompanying image of an industrial facility at sunset emphasizes the robust and practical applications of flow meters in hazardous installations. The ad’s messaging underscores the transmitter’s state-of-the-art electronics. It also invites viewers to learn more through an interactive model. This makes it a worthy member of the top LinkedIn ads for 2024.

Unique Points in the Image 

• Industrial Setting: The image of an expansive industrial facility at sunset visually communicates the robust and practical applications of the product. 
•  SIL Certification: Emphasizing the SIL certification highlights the safety and reliability of the XMT1000 transmitter for hazardous installations. 
• Decades of Expertise: Mentioning the five decades of proven ultrasonic flow meter technology establishes credibility and trust. 
• Interactive Engagement: The call to action invites viewers to learn more through a 3D interactive model, enhancing user engagement and understanding. 

6. Bain and Company 

Next on our list of top LinkedIn ad examples is the ad campaing run by Bain & Company. They have launched a compelling LinkedIn ad campaign aimed at consumer product executives. The aim is to emphasize the importance of strategic operating model transformations for 2024. The ad cites a statistic from their recent survey. It reveals that 64% of consumer products executives see operating model adjustments as a top priority for the coming year. The ad promotes Bain’s “Consumer Products Report 2024: Resetting the Growth Agenda,” which addresses how CPGs must reshape their businesses to drive profitable, volume-driven growth. The vibrant, motion-infused background and clear, bold text make the ad visually striking and informative, urging viewers to learn more. 

Unique Points in the Image 

• Engaging Statistic: The ad prominently features a statistic (64% of consumer products executives prioritize operating model adjustments), capturing attention and emphasizing urgency. 
• Visual Design: The dynamic, motion-infused background creates a sense of movement and progress, aligning with the theme of transformation. 
• Authority and Credibility: By referencing a specific survey and report, the ad establishes Bain & Company’s authority and expertise in the industry. 
• Clear Call to Action: The “Learn more” button is visible, encouraging viewers to engage with the detailed report for further insights. 

7. Atlassian

Atlassian has launched one of the top LinkedIn ad examples of 2024. The aim was to reassure users affected by the retirement of Workplace by Meta. The ad promotes the collaborative tools Confluence and Loom as effective alternatives for team collaboration. Featuring a straightforward and clean design, the ad showcases a hand pointing at a laptop screen. This concept symbolizes interactive engagement. The headline “Work smarter together with Confluence and Loom” emphasizes productivity and teamwork. The call to action encourages viewers to sign up and try the tools. The ad promises enhanced team collaboration. This campaign effectively leverages the transition opportunity to introduce Atlassian’s solutions to a broader audience. 

Unique Points in the Image 

• Clear and Reassuring Message: The ad addresses the retirement of Workplace by Meta, offering a seamless transition to Confluence and Loom. 
• Interactive Visual: The image of a hand pointing at a laptop screen symbolizes user interaction and engagement with the tools. 
• Emphasis on Collaboration: The headline highlights the collaborative benefits of using Confluence and Loom, appealing to teams seeking productivity solutions. 
• Strong Call to Action: The “Sign Up” button is prominently displayed, encouraging immediate action from viewers. 

8. AstraZeneca 

Next on our list of top LinkedIn ad examples is AstraZeneca. The company has launched a LinkedIn ad campaign to share significant findings from their ADRIATIC Phase III trial. The trial focused on improving survival rates for patients with Limited-Stage Small Cell Lung Cancer (LS-SCLC). The ad highlights the late-breaking ASCO plenary data, positioning AstraZeneca as a leader in redefining early lung cancer care. The visual features a detailed illustration of lungs, emphasizing the medical focus of the trial. The ad messaging was concise and impactful. Combined with a prominent “Learn more” call to action, the ad encourages professionals to explore the trial results . It also helps understand AstraZeneca’s commitment to advancing cancer treatment. 

Unique Points in the Image 

• Medical Focus: The ad features an illustration of lungs, directly relating to the trial’s focus on lung cancer. 
• Data Presentation: Emphasizes the presentation of plenary data from the ADRIATIC Phase III trial, highlighting the importance of the findings. 
• Clear Messaging: The ad effectively communicates the ambition to drive up survival rates for LS-SCLC patients, aligning with AstraZeneca’s mission. 
• Call to Action: The “Learn more” button is prominently displayed, inviting viewers to delve deeper into the trial results. 

9. Asana

Asana’s LinkedIn ad campaign targets marketing teams, promoting their work management guide designed to maximize team impact and efficiency. The ad emphasizes that using Asana can save up to 6.5 weeks per person per year, highlighting the significant productivity gains. The visually appealing ad features a vibrant purple background and a professional image of a person working on a laptop, reinforcing the theme of productivity and efficiency. The clear call to action, “Get the Guide,” encourages viewers to download the guide and learn more about optimizing their marketing workflow, making the ad both informative and visually engaging.

Unique Points in the Image 

• Productivity Highlight: The ad prominently states that Asana can save 6.5 weeks per person per year, underscoring the significant time-saving benefits. 
• Vibrant Design: The use of a bold purple background makes the ad visually striking and attention-grabbing. 
• Professional Imagery: The image of a professional working on a laptop reinforces the ad’s focus on work management and productivity. 
• Clear Call to Action: The “Get the Guide” button is prominently displayed, encouraging immediate engagement and action from viewers. 

Check out: Video Marketing for Product Launches | Best Practices in 2024

10. Aon’s Reinsurance Solutions 

Aon’s Reinsurance Solutions has launched a LinkedIn ad campaign promoting their Q1 Global Catastrophe Report. This report focuses on the heightened volatility in natural catastrophes (Nat Cat). The ad highlights $17 billion in insured Nat Cat loss in Q1, significant flooding in Gulf nations, a historic tornado outbreak in the US, and forecasts for an active hurricane season. Featuring Dave Nicholson, Head of Global Reinsurance Clients, the ad poses a critical question about protection against frequency and severity of Nat Cat events. The professional headshot, combined with a clear, bold quote and call to action, effectively engages the target audience. 

Unique Points in the Image 

• Highlighting Expertise: Featuring Dave Nicholson, Head of Global Reinsurance Clients, adds authority and credibility to the ad. 
• Critical Question: The ad poses a thought-provoking question about Nat Cat protection, directly engaging the audience’s concerns. 
• Data-Driven Focus: The mention of $17 billion in insured losses and other specific events emphasizes the report’s relevance and urgency. 
• Professional Design: The clean layout with a professional headshot and bold text makes the ad visually appealing and easy to read. 

11. Amgen 

Amgen’s LinkedIn ad campaign promotes a podcast episode from the National Association of Specialty Pharmacy (NASP), featuring Bethany Kalich, PharmD, discussing how pharmacists can address gender inequalities in cholesterol care. The ad highlights the critical role of pharmacists in mitigating gender disparities in healthcare. The professional headshot of Bethany Kalich and the clear, bold text provide a personal and authoritative touch. The ad encourages viewers to tune in to gain insights into this important issue, emphasizing Amgen’s commitment to addressing healthcare inequalities. The clean design and strong call to action make the ad both informative and visually appealing. 

Unique Points in the Image 

• Focus on Gender Inequality: The ad addresses a significant healthcare issue, highlighting Amgen’s commitment to gender equality in cholesterol care. 
• Authoritative Voice: Featuring Bethany Kalich, PharmD, adds credibility and a personal touch, positioning her as an expert. 
• Clear Call to Action: The ad invites viewers to tune into the podcast, driving engagement and providing valuable information. 
• Professional Design: The clean layout, professional headshot, and bold text make the ad visually appealing and easy to read. 

12. American Express

American Express has launched a LinkedIn ad campaign promoting their supportive work environment and the benefits of joining #TeamAmex. The ad emphasizes the company’s commitment to the mental, physical, and financial well-being of its employees from day one. Featuring a warm and friendly image of two colleagues engaging in a casual conversation, the ad highlights the inclusive and supportive culture at American Express. The message, “Get recognized for your contributions on #TeamAmex,” encourages prospective employees to consider the recognition and support they can receive. The call to action, “Learn more,” directs viewers to further explore the opportunities at American Express. 

Unique Points in the Image 

• Inclusive Imagery: The ad features a diverse group of employees, reflecting American Express’s commitment to inclusivity and diversity. 
• Supportive Culture: The friendly interaction between colleagues emphasizes a supportive and collaborative work environment. 
• Well-Being Focus: The ad highlights benefits that support mental, physical, and financial well-being, showcasing the holistic support offered to employees. 
• Recognition and Appreciation: Emphasizes the importance of employee recognition and appreciation, appealing to those seeking a rewarding work environment. 

13. American Airlines

American Airlines has launched a LinkedIn ad campaign to promote its AAdvantage Business™ program, which offers more rewarding business travel solutions for companies. The ad features a professional woman engaged in a phone call, suggesting a busy, productive work environment. The messaging emphasizes the benefits of the AAdvantage Business™ program, encouraging viewers to learn how it can enhance their company’s travel experience. The clean and professional design, coupled with a strong call to action, “Learn more,” invites viewers to explore the program further. This campaign effectively targets business professionals looking for efficient and rewarding travel solutions. 

Unique Points in the Image 

• Professional Imagery: The ad features a professional woman in a business setting, aligning with the target audience of business travelers. 
• Clear Benefits: The messaging focuses on providing a more rewarding business travel experience, appealing to companies looking for value in their travel programs. 
• Strong Call to Action: The “Learn more” button is prominently displayed, encouraging viewers to take immediate action and explore the program. 
• Branding: The inclusion of the AAdvantage Business™ logo ensures brand recognition and reinforces the association with American Airlines. 

14. AWS 

Next on our list of top LinkedIn ad examples is the ad from AWS. Amazon Web Services (AWS) has launched a LinkedIn ad campaign promoting their Generative AI Spotlight Series. The ad specifically targets financial services. The ad emphasizes the benefits of using AI21 Labs to streamline critical business tasks, such as term sheet generation and repetitive reporting processes. By focusing on increasing efficiency, reducing costs, and improving risk mitigation, AWS aims to attract financial professionals looking to optimize their workflows. The ad features a sleek, modern design with vibrant colors and geometric shapes, creating a visually appealing and futuristic look. The clear call to action, “Learn more,” directs viewers to further explore the benefits of AWS Marketplace’s generative AI solutions. 

Unique Points in the Image 

• Futuristic Design: The use of vibrant colors and geometric shapes creates a modern, high-tech aesthetic that appeals to tech-savvy professionals. 
• Clear Value Proposition: The ad clearly states the benefits of the service—efficiency, cost reduction, and risk mitigation—making it immediately relevant to the target audience. 
• Specific Use Cases: Mentioning term sheet generation and repetitive reporting processes highlights practical applications of the AI technology. 
• Strong Call to Action: The “Learn more” button is prominently displayed, encouraging viewers to explore the AI solutions offered by AWS. 

Check out: Most Captivating Linkedin Ad Campaigns 2024: Best Examples and Insights

15. AECOM 

AECOM’s LinkedIn ad campaign aims to attract top talent for the position of Senior Dam Engineer/Project Manager in Oakland, CA. The ad leverages AECOM’s recognition as ENR’s #1 ranked dams and reservoirs engineering firm to appeal to professionals in the field. The visually engaging design features a water droplet and the slogan “Water, make your mark,” emphasizing the significant impact the role can have in water engineering. The clear call to action, “Apply now,” encourages immediate engagement from potential candidates. This ad effectively combines AECOM’s industry reputation with an appealing visual and strong messaging to attract qualified applicants. 

Unique Points in the Image 

• Industry Recognition: The ad highlights AECOM’s #1 ranking by ENR, adding credibility and appeal to the position. 
• Engaging Visual: The water droplet imagery ties directly to the field of water engineering, making the ad visually relevant and appealing. 
• Impactful Slogan: The phrase “Water, make your mark” underscores the importance and impact of the role, appealing to professionals looking to make a difference. 
• Clear Call to Action: The “Apply now” button is prominently displayed, encouraging potential candidates to take immediate action. 

Check out: Viral Video Marketing: Tips & Tricks for Creating Viral Content 2024

16. Adobe 

Adobe Creative Cloud’s LinkedIn ad campaign promotes Adobe Express, a tool designed to empower teams to create outstanding, on-brand content independently. The ad features a confident individual in front of various creative designs, suggesting the ease and effectiveness of using Adobe Express for campaign creation. The vibrant and colorful design elements highlight the creative possibilities, while the tagline “Empower teams to create on-brand content” underscores the tool’s utility in maintaining brand consistency. The ad also emphasizes the ability to react quickly to marketing trends, making it appealing to dynamic marketing teams looking to enhance their creative processes. 

Unique Points in the Image 

• Vibrant and Colorful Design: The ad’s use of bright colors and creative visuals effectively captures attention and showcases Adobe’s design capabilities. 
• Empowerment Message: The tagline emphasizes empowering teams, appealing to companies seeking to enhance their team’s creative autonomy. 
• Brand Consistency: Highlighting the ability to create on-brand content ensures that the tool is seen as valuable for maintaining brand standards. 
• Quick Reaction to Trends: Emphasizing the ability to react quickly to marketing trends makes the tool appealing for fast-paced marketing environments. 

17. Zimmer Biomet 

Zimmer Biomet’s LinkedIn ad campaign promotes the mymobility® Care Management Platform, specifically highlighting the WalkAI™ Recovery Curves feature. This tool allows healthcare providers to compare patients’ progress day-to-day and receive notifications of any exceptions, enabling timely interventions. The ad features a clean and professional design with an image of a healthcare professional looking at a computer screen displaying the mymobility® platform interface. The clear messaging emphasizes the platform’s capability to enhance patient care through detailed progress tracking. The call to action invites viewers to download a one-pager to learn more about WalkAI™ Recovery Curves, encouraging further engagement. 

Unique Points in the Image 

• Healthcare Focus: The ad features a healthcare professional and the mymobility® platform interface, directly relating to the target audience of medical professionals. 
• Progress Tracking: The emphasis on comparing patient progress and receiving notifications of exceptions highlights the tool’s practical benefits in patient care. 
• Clean Design: The professional and clean design ensures that the ad is visually appealing and easy to understand. 
• Engagement: The call to action encourages viewers to download additional information, promoting deeper engagement with the product. 

18. Zendesk 

Zendesk’s LinkedIn ad campaign highlights how their AI solution helps WhiteWall Media GmbH process up to 12,000 customer requests each month. The ad features a minimalist design with bold text stating the impressive number of requests handled, accompanied by a simple illustration of a computer monitor with a graph showing upward growth. This visual reinforces the efficiency and effectiveness of Zendesk’s AI in managing high volumes of customer interactions. The partnership between Zendesk and WhiteWall Media GmbH is prominently displayed, lending credibility to the AI solution. The ad’s clear call to action encourages viewers to learn more about how Zendesk can optimize customer service operations. 

Unique Points in the Image 

Here are top reasons why the ad campaign has made it into the list of top LinkedIn ad examples:

• Impressive Statistic: The ad prominently displays the significant number of 12,000 customer requests processed monthly, immediately capturing attention. 
• Minimalist Design: The clean and simple design ensures that the message is clear and the focus remains on the key statistic. 
• Illustrative Growth: The graph illustration reinforces the idea of improved efficiency and growth through the use of Zendesk AI. 
• Credible Partnership: Highlighting the collaboration with WhiteWall Media GmbH adds credibility and real-world application to the AI solution. 

19. Workday 

Workday’s LinkedIn ad campaign addresses the AI trust gap between leaders and employees, highlighting that 62% of leaders welcome AI, compared to only 52% of employees. The ad invites viewers to discover where leaders and employees align on AI, what causes the trust gap, and how to close it. Featuring a split image of two professionals facing each other against contrasting blue and yellow backgrounds, the ad visually represents differing perspectives. The central text, “Let’s close the AI trust gap,” and the call to action, “Read Report,” encourage viewers to explore the comprehensive report on AI trust issues within organizations. 

Unique Points in the Image 

• Contrast in Perspectives: The split image with contrasting colors symbolizes the differing views on AI between leaders and employees. 
• Focus on Trust Gap: The ad directly addresses the AI trust gap, making it relevant for organizations facing similar challenges. 
• Clear Call to Action: The “Read Report” button encourages viewers to engage with the detailed report, promoting deeper understanding and solutions. 
• Professional Imagery: Featuring diverse professionals adds a relatable and inclusive touch, appealing to a broad audience. 

20. Wipro 

Wipro’s LinkedIn ad campaign promotes the adoption of RISE with SAP on Microsoft Azure, highlighting the benefits of a reduced risk and lower cost through Wipro’s industrialized approach. The ad targets businesses looking to accelerate and affordably transform their SAP environments. Featuring an image of chess pieces, the ad symbolizes strategic decision-making and competitive advantage. The text emphasizes the offer of adopting RISE with SAP at a near-zero cost, making it highly appealing for cost-conscious decision-makers. The clear call to action, “Register,” encourages viewers to engage further by attending Wipro’s booth at the Sapphire conference to meet experts and learn more. 

Unique Points in the Image 

• Strategic Imagery: The use of chess pieces symbolizes strategic planning and decision-making, relevant to the business audience. 
• Cost-Effective Solution: Emphasizing near-zero cost adoption of RISE with SAP highlights significant financial benefits. 
• Partnership Highlight: Featuring logos of Wipro, Microsoft, and SAP reinforces the credibility and collaborative strength of the solution. 
• Event Promotion: Mentioning the booth at Sapphire and encouraging registration promotes direct engagement and in-person learning opportunities

21. Wells Fargo 

Wells Fargo’s LinkedIn ad campaign is designed to attract finance and accounting professionals to join their Talent Community by participating in the NABA Inc Annual Convention and Career Expo on June 17 in Las Vegas, NV. The ad features a professional photo of Chinanenywa “Chi-Chi” Egbosimba, a Finance Program Analyst, alongside her testimonial about the career development opportunities at Wells Fargo, including mentorship and leadership skill showcases. The personal touch of the testimonial highlights Wells Fargo’s commitment to employee growth and mentorship. The clear call to action, “Register,” invites viewers to learn more and join Wells Fargo’s Talent Community. 

Unique Points in the Image 

Here are the reasons why this ad copy stands its own among the top LinkedIn ad examples:

• Personal Testimonial: Featuring a personal testimonial from a current employee adds authenticity and relatability to the ad. 
• Professional Imagery: The use of a professional headshot enhances the credibility and professional appeal of the ad. 
• Career Development Focus: Emphasizing opportunities for mentorship and leadership skill development showcases Wells Fargo’s commitment to employee growth. 
• Event Promotion: Promoting participation in the NABA Inc Annual Convention and Career Expo encourages direct engagement and networking opportunities. 

22. Vodafone 

The Vodafone Foundation’s LinkedIn ad campaign highlights its Skills Upload Europe education initiative, expressing gratitude to educators, librarians, and volunteers for their contributions. The ad features images of diverse educators and students engaging in learning activities, underscoring the program’s inclusive and empowering nature. A central quote emphasizes the initiative’s goal of changing mentalities and showing children they can achieve their dreams without limitations, whether as engineers, programmers, or other professionals. The bright red background and engaging visuals create an eye-catching and positive message, reinforcing Vodafone Foundation’s commitment to education and empowerment. 

Unique Points in the Image 

• Inclusive Imagery: The ad features a diverse group of educators and students, emphasizing the inclusive nature of the initiative. 
• Empowering Message: The central quote highlights the program’s mission to inspire children to pursue any career without limitations. 
• Bright and Engaging Design: The use of a bright red background and dynamic visuals makes the ad eye-catching and memorable. 
• Gratitude Expression: The ad expresses thanks to educators, librarians, and volunteers, recognizing their crucial role in the initiative’s success. 

23. VMWare 

VMware Cloud Services Provider has launched a LinkedIn ad campaign to promote its new era of cloud service provider partnerships, in collaboration with Broadcom. The ad emphasizes how VMware Cloud Foundation and adjacent solutions can help customers achieve maximum value in less time by integrating these technologies into their cloud and managed service offerings. The image features a professional setting with partners discussing business, highlighting the collaborative nature of the program. The ad’s call to action invites viewers to read the blog to learn more about the opportunities for growing revenue through the VMware Cloud Foundation, further encouraging engagement and exploration of the benefits. 

Unique Points in the Image 

• Collaborative Imagery: The image of professionals discussing in a business setting emphasizes collaboration and partnership. 
• Strategic Partnership: Featuring VMware and Broadcom logos highlights the strategic collaboration and added value of the program. 
• Clear Value Proposition: The ad clearly states the benefits of integrating VMware Cloud Foundation to achieve maximum value in less time. 
• Call to Action: The “Learn more” button encourages viewers to read the blog and explore further opportunities, promoting deeper engagement. 

24. Verizon 

Next on our list of top LinkedIn ad examples is the Verizon Connect’s LinkedIn ad campaign. This ad campaign highlights the benefits of using GPS fleet tracking systems to enhance productivity and control costs. The ad emphasizes the tangible financial benefits of GPS software. The software provides fleet managers with better oversight and control. The image showcases a row of fleet vehicles, suggesting organization and efficiency. The bold headline, “A GPS tracking system has many benefits for fleets,” is designed to capture attention. The accompanying text encourages viewers to learn more about the specific advantages and features of GPS fleet tracking software. The clear call to action, “Learn more,” prompts viewers to explore further. 

Unique Points in the Image 

• Professional Fleet Imagery: The image of neatly aligned fleet vehicles underscores the efficiency and organization that GPS tracking can bring. 
• Bold Headline: The headline directly communicates the key message, making it easy for viewers to understand the ad’s focus at a glance. 
• Financial Benefits Emphasis: Highlighting the financial advantages of GPS software appeals to business owners and fleet managers looking to optimize costs. 
• Clear Call to Action: The “Learn more” button encourages immediate engagement, prompting viewers to explore the benefits in detail. 

25. Visa 

Visa’s LinkedIn ad campaign promotes Visa Consulting & Analytics (VCA), emphasizing the importance of staying competitive through data-driven solutions and actionable insights. The ad features a professional image of three businesspeople shaking hands, symbolizing collaboration and successful partnerships. The headline, “Learn how Visa Consulting & Analytics can help your business stay competitive,” is designed to capture attention and clearly communicate the value proposition. The background’s dynamic, dotted design adds a modern and engaging visual element. The call to action, “Learn more,” invites viewers to explore how VCA can assist in business growth, making the ad both informative and visually appealing. This ad makes it way into the top LinkedIn ad examples very easily.

Unique Points in the Image 

• Professional Imagery: The image of business professionals engaging in a handshake emphasizes collaboration and partnership. 
• Clear Value Proposition: The headline clearly communicates the benefits of using Visa Consulting & Analytics to stay competitive. 
• Modern Design: The dynamic, dotted background design adds a contemporary and engaging visual element. 
• Strong Call to Action: The “Learn more” button encourages viewers to explore further, promoting deeper engagement with the content. 

26. Grape Up

 

Grape Up’s LinkedIn ad campaign promotes their eBook, “Architecting LLM Hubs,” aimed at helping enterprises overcome AI fragmentation and design scalable AI chatbot systems. The ad highlights the benefits of creating a cohesive AI architecture, essential for efficient GenAI chatbot operations. The visually striking image of a futuristic data center, filled with glowing lights and complex circuitry, represents advanced AI technology. The bold headline, “Overcome AI Fragmentation: Architect Your Enterprise LLM Hub,” captures attention and emphasizes the core message. The clear call to action, “Get your guide!,” encourages viewers to download the eBook and gain insights into scalable AI architecture. 

Unique Points in the Image 

• Futuristic Design: The image of a high-tech data center with glowing lights and circuitry creates a modern and advanced visual appeal. 
• Bold Headline: The headline clearly communicates the ad’s message about overcoming AI fragmentation and designing efficient AI systems. 
• eBook Promotion: Emphasizing the availability of an eBook provides valuable resources and positions Grape Up as an industry thought leader. 
• Strong Call to Action: The “Get your guide!” button encourages immediate engagement, prompting viewers to download the eBook.

27. United Airlines

United Airlines’ LinkedIn ad campaign encourages users to maximize their earnings by selecting a bonus mile offer that suits their spending habits with the United MileagePlus Card. The ad invites users to set their own spend and bonus mile goals, providing a personalized approach to earning miles. The split design features a bold blue section with the call to action “SELECT YOUR OFFER” and a serene image of a person looking at a scenic view, symbolizing the travel rewards that come with the MileagePlus Card. The clear call to action, “Learn more,” directs viewers to find out how they can customize their earning potential. 

Unique Points in the Image 

• Personalized Offer: The ad emphasizes the ability for users to set their own spend and bonus mile goals, highlighting customization. 
• Bold Design: The bold blue section with clear text and a plane icon immediately captures attention. 
• Scenic Imagery: The scenic view of a person looking at the landscape evokes the travel rewards and adventures possible with the MileagePlus Card. 
• Clear Call to Action: The “Learn more” button encourages viewers to explore further, driving engagement with the offer. 

28. UBS’s

UBS’s LinkedIn ad campaign aims to attract investors by emphasizing their expertise in navigating the evolving investment landscape. The ad specifically highlights the energy transition. The ad features a visually compelling image of a luxury car parked outside a modern house. This concept symbolizes success and forward-thinking investment strategies. The text overlay reads, “The energy transition is picking up pace. We put you in the driver’s seat. Investing is our craft.” This clearly links UBS’s investment services to the dynamic energy market. The call to action, “Learn more,” invites viewers to explore how UBS can help them drive energy change and capitalize on new opportunities. 

Unique Points in the Image 

• Modern and Luxurious Imagery: The luxury car and modern house setting convey success and sophistication, appealing to high-net-worth individuals. 
• Energy Transition Focus: Emphasizing the energy transition highlights UBS’s awareness of current market trends and opportunities. 
• Strong Messaging: The phrases “We put you in the driver’s seat” and “Investing is our craft” effectively communicate UBS’s commitment to guiding investors. 
• Engaging Call to Action: The “Learn more” button encourages immediate engagement, prompting viewers to discover more about UBS’s investment strategies. 

29. Union Pacific Railroad 

Next on the list of top LinkedIn ad examples is the Union Pacific Railroad’s LinkedIn ad campaign. The ad promotes a free webinar on “Nearshoring: Best Practices for Shipping to and from Mexico,” scheduled for May 16, 2024, at 1 pm Central. The ad highlights the benefits of nearshoring, such as reducing transportation costs, helping the planet, and delivering products quicker to customers. The image features a Union Pacific train crossing a bridge. The concept emphasizes the company’s expertise in transportation and logistics. The bold text on a blue background effectively captures attention. The QR code and “Register” button make it easy for viewers to sign up for the webinar. The campaign targets businesses looking to optimize their shipping strategies. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Timely and Relevant Topic: The focus on nearshoring and shipping best practices is highly relevant for businesses looking to improve logistics and reduce costs. 
• Professional Imagery: The image of a Union Pacific train crossing a bridge underscores the company’s expertise in transportation. 
• Clear Event Details: The ad clearly displays the webinar’s date, time, and topic, making it easy for viewers to understand and register. 
• Easy Registration: The QR code and “Register” button simplify the registration process, encouraging immediate action. 

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30. Turner Construction Company 

Turner Construction Company’s LinkedIn ad campaign highlights their expertise in building championship facilities for major sports leagues, including the NFL, NHL, MLS, NBA, and MLB. The ad promotes their report on “Emerging Trends in Professional Sports Practice Facilities,” focusing on flexible facility size and dynamic layout. The image features a vibrant red background with text overlay, emphasizing the report’s title and the call to action to download the copy. The clear and engaging design aims to attract professionals involved in sports facility management and construction. The ad invites viewers to explore Turner’s innovative approaches and how they can benefit from these trends. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Industry-Specific Focus: The ad targets professionals in the sports industry, emphasizing Turner’s work with major sports leagues. 
• Bold Design: The vibrant red background and clear text make the ad visually striking and attention-grabbing. 
• Comprehensive Report: Promoting a report on emerging trends adds value and positions Turner as a thought leader in sports facility construction. 
• Clear Call to Action: The “Download” button encourages immediate engagement, making it easy for viewers to access the report. 

31. TotalEnergies 

TotalEnergies Industry Solutions has launched a LinkedIn ad campaign promoting their innovative Hydransafe HFDU fire suppression fluid. The ad emphasizes the product’s cutting-edge technology and environmentally friendly properties, highlighting its superior performance in extinguishing fires quickly and efficiently. The striking image of molten metal being poured in an industrial setting underscores the ad’s focus on heavy industry applications. The text and call to action, “Find out more about the properties of Hydransafe HFDU,” encourage viewers to learn more about the product’s benefits. This ad targets professionals in industries requiring robust fire suppression solutions, positioning Total Energies as a leader in industrial safety innovations. 

Unique Points in the Image 

• Industrial Setting: The image of molten metal being poured highlights the ad’s relevance to heavy industry and high-risk environments. 
• Focus on Innovation: The emphasis on the cutting-edge and environmentally friendly aspects of Hydransafe HFDU appeals to companies looking for advanced safety solutions. 
• Striking Visual: The vivid and dynamic image captures attention and conveys the power and effectiveness of the fire suppression fluid. 
• Clear Call to Action: The “Learn more” button prompts viewers to explore the product’s features in greater detail, driving engagement. 

32. Thermo Fisher Scientific 

Thermo Fisher Scientific’s LinkedIn ad campaign promotes a special offer on their life science products, emphasizing a “3 for 2” deal available until June 21. The ad targets professionals in cell culture, molecular biology, RNA purification, qPCR, and related fields, encouraging them to stock up on essential products. The vibrant and colorful design features various scientific icons and tools, highlighting the diverse range of products on offer. The clear call to action, “Learn more,” prompts viewers to explore over 100,000 life science products available under this promotion. This campaign effectively combines a compelling offer with eye-catching visuals to attract scientists and researchers. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Compelling Offer: The “3 for 2” deal is prominently displayed, making the promotion clear and enticing. 
• Vibrant Design: The colorful and dynamic design featuring scientific icons captures attention and appeals to the target audience. 
• Diverse Product Range: Emphasizing the wide range of products available, the ad appeals to various specialties within the life sciences. 
• Clear Call to Action: The “Learn more” button encourages viewers to explore the extensive product range and take advantage of the offer. 

33. T-Mobile 

T-Mobile’s LinkedIn ad campaign emphasizes the company’s commitment to corporate responsibility, highlighting their efforts to create positive impacts in the communities they serve. The ad features a message from CEO Mike Sievert, stating, “The success we achieve in our business gives us the momentum to influence positive change for our customers, employees, communities, and the planet.” The image shows Sievert smiling and casually dressed, reflecting a friendly and approachable leadership style. The bright pink background and bold text make the message stand out, reinforcing T-Mobile’s dedication to making meaningful contributions beyond business success. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Personalized Message: Featuring a direct quote from CEO Mike Sievert adds a personal touch and conveys leadership commitment. 
• Friendly Imagery: The image of Sievert smiling and casually dressed makes the ad approachable and relatable. 
• Bold Design: The bright pink background and bold text ensure the message is eye-catching and memorable. 
• Focus on Impact: The emphasis on positive change for customers, employees, communities, and the planet highlights T-Mobile’s broad commitment to corporate responsibility. 

34. Telus International 

TELUS International’s LinkedIn ad campaign focuses on the adoption of GenAI (Generative AI) in Customer Experience Management (CXM). The ad urges CXM leaders not to fall behind and to hone their strategies using new findings from a survey of 200 CXM leaders. The eye-catching image features a microchip with “AI” prominently displayed, symbolizing the integration of AI technology in CXM. The bold headline, “CXM leaders: Ready or not, here AI comes,” emphasizes the urgency and inevitability of AI adoption. The call to action, “Get the enterprise readiness report,” encourages viewers to download the report and gain valuable insights into enterprise readiness for GenAI adoption. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Symbolic Imagery: The microchip with “AI” prominently displayed represents technological advancement and the integration of AI in CXM. 
• Bold Headline: The headline emphasizes the urgency of AI adoption, capturing attention and stressing the importance of readiness. 
• Survey-Based Insights: Mentioning the survey of 200 CXM leaders adds credibility and highlights the report’s value. 
• Clear Call to Action: The “Get the enterprise readiness report” button encourages immediate engagement and provides a clear next step. 

35. Telefonica Global Solutions 

Telefónica Global Solutions’ LinkedIn ad campaign promotes its managed SIP (Session Initiation Protocol) capability, emphasizing the benefits of optimizing global communications. The ad addresses the common challenge of managing multiple tariffs and exchange rates, offering a solution that saves time and money. The image features a professional man engaged in a phone call, symbolizing effective global communication. The text overlay, “Optimize your global communication,” clearly conveys the ad’s message. The concise and impactful description highlights Telefónica’s expertise in managing global communications efficiently, encouraging viewers to consider their services for enhanced international connectivity. 

Unique Points in the Image 

• Professional Imagery: The image of a professional man on a phone call represents effective communication and resonates with the target audience. 
• Clear Value Proposition: The message “Optimize your global communication” succinctly conveys the benefit of Telefónica’s services. 
• Focus on Cost Savings: Emphasizing the management of tariffs and exchange rates highlights the practical benefits of saving time and money. 
• Global Reach: The mention of “the most extensive managed SIP capability globally” underscores Telefónica’s vast network and expertise. 

36. Tableau 

Tableau’s LinkedIn ad campaign showcases their self-service data platform, emphasizing its ability to unlock full-service insights. The ad invites users to “Improve the way you analyze data” with Tableau, highlighting the ease and efficiency of their platform. Featuring a confident individual with a visual of the Tableau interface, the ad effectively combines human engagement with technology. The background’s vibrant colors and clear text capture attention and convey a sense of innovation and user-friendliness. The call to action, “Try Tableau for Free,” encourages viewers to experience the benefits firsthand, making it an enticing offer for data analysts and business professionals. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Human Element: Featuring a person alongside the product interface adds a relatable and engaging touch. 
• Vibrant Design: The use of bright colors and clean design makes the ad visually appealing and attention-grabbing. 
• Clear Value Proposition: The message “Improve the way you analyze data” clearly communicates the platform’s benefits. 
• Free Trial Offer: The “Try Tableau for Free” call to action is compelling and encourages immediate engagement. 

37. Stryker ASC 

Stryker ASC’s LinkedIn ad campaign emphasizes their expertise and comprehensive solutions for building and growing Ambulatory Surgery Centers (ASCs). The ad highlights Stryker’s specialization and extensive portfolio, designed to simplify the process for healthcare providers. Featuring a professional and approachable image of two doctors engaged in a positive conversation, the ad conveys trust and collaboration. The bold headline, “Build and grow your ASC with Stryker,” and the supporting message, “We do more so you can worry less,” underline Stryker’s commitment to handling the complexities, allowing healthcare professionals to focus on patient care. The call to action, “Learn More,” encourages viewers to explore Stryker’s offerings in detail. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Professional Imagery: The image of two doctors in conversation adds a personal and trustworthy touch, appealing to healthcare professionals. 
• Clear Value Proposition: The message “We do more so you can worry less” clearly communicates the benefit of partnering with Stryker. 
• Bold Design: The use of a bold headline and yellow accent color makes the ad visually striking and attention-grabbing. 
• Comprehensive Solutions: Emphasizing Stryker’s expertise and specialization reassures viewers of the quality and depth of their services. 

38. Sprinto 

Sprinto’s LinkedIn ad campaign targets businesses struggling with compliance audits, promoting their compliance automation platform. The ad highlights that Sprinto’s platform can save up to 100+ man hours and reduce audit costs by up to 40%. The visual features a snail inching toward a finish line, symbolizing the slow and tedious process of manual compliance management. The bold text “Still stuck with your compliance audit? You need Sprinto.” grabs attention, clearly stating the problem and presenting Sprinto as the solution. The call to action, “Get compliant minus the struggle,” encourages businesses to consider Sprinto for efficient compliance management. 

Unique Points in the Image 

• Engaging Visual Metaphor: The snail represents the slow pace of traditional compliance processes, making the ad relatable and engaging. 
• Clear Problem and Solution Statement: The ad directly addresses the frustration of being stuck in compliance audits and presents Sprinto as the solution. 
• Cost and Time Savings: Highlighting potential savings in man hours and audit costs appeals to businesses looking for efficiency and cost reduction. 
• Strong Call to Action: The phrase “Get compliant minus the struggle” effectively encourages businesses to take action and explore Sprinto’s services. 

39. Squared.io 

Squared.io’s LinkedIn ad campaign promotes their automation and insights platform for Google Ads, emphasizing their award-winning software innovation. The ad highlights Squared.io’s recognition at the UK and Global Search Awards, adding credibility and prestige. The clean and modern design features their logo and the tagline, “Redefining PPC success through Integrated AI,” underscoring their focus on advanced technology. The colorful background adds a vibrant and dynamic touch. The call to action, “Sign up for a free trial,” invites viewers to experience the platform’s benefits firsthand. This ad targets digital marketers looking for innovative solutions to optimize their Google Ads campaigns. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Award Recognition: Emphasizing their win at the UK and Global Search Awards builds credibility and highlights the platform’s excellence. 
• Modern Design: The clean and vibrant design captures attention and conveys a sense of innovation. 
• Clear Value Proposition: The tagline “Redefining PPC success through Integrated AI” clearly communicates the platform’s advanced capabilities. 
• Free Trial Offer: The call to action encouraging a free trial lowers the barrier to entry and invites immediate engagement. 

40. Splunk 

Splunk’s LinkedIn ad campaign promotes the .conf24 Global Broadcast, a free online event designed to keep the global audience updated on the latest developments and learnings in Splunk technology. The ad features a vibrant and dynamic design, with a bold call to action, “Register now,” encouraging immediate sign-ups. The image showcases a speaker at a conference, emphasizing the engaging and informative nature of the event. The text highlights the event dates, June 11-12, 2024, and the promise of delivering an in-person experience feel through the virtual platform. This campaign targets IT professionals and data analysts interested in staying current with Splunk’s advancements. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Engaging Visuals: The image of a conference speaker against a backdrop of performance data charts conveys a professional and informative event atmosphere. 
• Bold Call to Action: The “Register now” button is prominently displayed, urging viewers to take immediate action. 
• Event Specifics: Clear mention of the event dates and the nature of the broadcast helps in setting clear expectations. 
• Free Offering: Emphasizing that the event is free lowers the barrier to entry and increases appeal to a wide audience. 

41. Southwest Airlines 

Southwest Airlines’ LinkedIn ad campaign promotes their Destination 225° program, which offers a faster path to pilot certification and job opportunities with the airline. The ad features a black-and-white image of a confident young woman in a pilot uniform, outlined with vibrant colors to draw attention. The text highlights key benefits of the program, including a quicker certification process and career prospects with Southwest Airlines. The tagline, “Get a career with Heart,” aligns with the company’s branding and ethos. The call to action, “Learn more,” encourages viewers to explore the program further, making the ad appealing to aspiring pilots. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Vibrant Outline: The colorful outline around the pilot stands out against the black-and-white background, drawing immediate attention. 
• Career Focus: Emphasizing the “Faster path to certification” and “Job opportunities with Southwest Airlines” directly addresses the target audience’s goals. 
• Brand Ethos: The tagline, “Get a career with Heart,” reinforces Southwest Airlines’ commitment to caring and customer service. 
• Professional Imagery: The professional appearance of the young woman in a pilot uniform adds credibility and relatability to the ad.

42.  Southern Rotary Company 

Southern Rotary Company’s LinkedIn ad campaign focuses on maximizing equipment uptime through their scheduled annual maintenance services. The ad emphasizes the importance of proactive maintenance to ensure smooth year-round operations and prevent unexpected downtimes. Featuring an image of a technician performing maintenance on heavy machinery, the ad conveys a sense of professionalism and expertise. The bold text “Optimize Your Scheduled Equipment Downtime” clearly communicates the ad’s main message. The call to action encourages businesses to schedule their 2024 maintenance projects, emphasizing the importance of early planning. The contact information is prominently displayed, making it easy for viewers to take the next step. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Professional Imagery: The image of a technician working on heavy machinery conveys expertise and reliability. 
• Clear Messaging: The bold text effectively communicates the importance of optimizing scheduled equipment downtime. 
• Proactive Approach: Emphasizing proactive maintenance highlights the benefits of preventing unexpected downtimes. 
• Contact Information: Including contact details and a call to action makes it easy for viewers to get in touch and schedule services. 

43. Singtel Global Services 

Singtel Global Services’ LinkedIn ad campaign targets enterprises in the APAC region, promoting their ability to simplify complex multi-cloud networks. The ad highlights a significant statistic: 48% of enterprises in the APAC region use cloud solutions from at least five different providers, leading to complex network intricacies and vulnerabilities. The visual features a serene image of clouds connected by network lines, symbolizing the intricate web of multi-cloud environments. The bold text “Want to simplify multi-cloud networks?” accompanied by a prominent “Find out how” button directly addresses the target audience’s pain points. The call to action, “Learn more,” encourages viewers to explore Singtel’s solutions. 

Unique Points in the Image 

• Compelling Statistic: The mention of 48% of enterprises using multiple cloud providers emphasizes the scale of the issue and resonates with the target audience. 
• Serene Imagery: The image of clouds connected by network lines visually represents the complexity of multi-cloud networks in a relatable way. 
• Direct Question: The question “Want to simplify multi-cloud networks?” immediately engages viewers by addressing their specific needs. 
• Strong Call to Action: The “Find out how” button encourages immediate interaction and exploration of Singtel’s offerings. 

44. Skansha 

Skanska’s LinkedIn ad campaign promotes the latest episode of their “Shaping Sustainable Places” podcast, focusing on creating sustainable, employee-focused office spaces. The ad features a bold, modern design with a blue background and green accents, highlighting the theme of sustainability. The text “The workplace where you want to be” captures attention and aligns with the podcast’s focus on inspiring office environments. Photos of the podcast hosts, Wendy Feldman Block and Katarzyna Zawodna-Bijoch, add a personal touch, making the ad more relatable. The call to action, “Listen to the newest podcast episode,” encourages immediate engagement and exploration of the content. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Modern Design: The blue and green color scheme reflects the sustainability theme and captures attention with its modern aesthetic. 
• Personal Touch: Including photos of the podcast hosts makes the ad more engaging and relatable. 
• Clear Value Proposition: The text “The workplace where you want to be” succinctly communicates the podcast’s focus on creating desirable office spaces. 
• Strong Call to Action: The invitation to “Listen to the newest podcast episode” encourages immediate interaction and exploration of the content. 

45. Siemens Energy 

Siemens Energy’s LinkedIn ad campaign emphasizes their commitment to sustainability and climate action, highlighting their work across the entire energy landscape. The ad features an image of two smiling employees in a high-tech energy facility, conveying a positive and collaborative work environment. The text emphasizes Siemens Energy’s dedication to making energy sustainable, reliable, and affordable, showcasing their partnership-driven approach to tackling climate challenges. The call to action, “Jobs at Siemens Energy,” invites viewers to explore career opportunities within the company. This ad targets professionals interested in contributing to meaningful climate solutions and working in a forward-thinking organization. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Positive Work Environment: The image of two smiling employees in a high-tech facility conveys a collaborative and supportive workplace. 
• Commitment to Sustainability: Emphasizing their work to make energy sustainable, reliable, and affordable highlights Siemens Energy’s dedication to climate action. 
• Partnership-Driven Approach: The text underlines the company’s collaborative efforts with partners to tackle climate challenges. 
• Career Opportunities: The call to action encourages viewers to explore job opportunities, appealing to professionals seeking meaningful and impactful work. 

46. Simon Property Group

 Simon Property Group’s LinkedIn ad campaign promotes a job fair for the new Tulsa Premium Outlets, emphasizing the availability of both full-time and part-time opportunities. The ad features an inviting image of the outlet center, showcasing a vibrant outdoor setting with people enjoying the space. The bold text “We’re Hiring” immediately captures attention, conveying the primary message. The event details, including the date and time, June 27th from 9 AM to 7 PM, are clearly mentioned, encouraging job seekers to attend and explore opportunities with over 30 retailers. The call to action, “Learn more,” directs viewers to additional information about the job fair. 

Unique Points in the Image 

• Inviting Visuals: The image of the Tulsa Premium Outlets with people and a fountain creates an inviting and lively atmosphere. 
• Clear Hiring Message: The prominent “We’re Hiring” text quickly communicates the purpose of the ad. 
• Event Details: The ad provides clear details about the job fair date, time, and the opportunity to network with over 30 retailers. 
• Call to Action: The “Learn more” button encourages viewers to find out additional information and engage further. 

47. Singapore Airlines 

Singapore Airlines’ LinkedIn ad campaign promotes the SIA AppChallenge, inviting startups and scale-ups to submit innovative solutions for the aviation and travel industry. The ad emphasizes the opportunity to co-create a funded Proof-of-Concept with SIA Group subsidiaries. The vibrant and futuristic imagery depicts people collaborating in a modern setting with aviation elements, symbolizing innovation and progress. The bold text “Start-up Track NOW OPEN!” and the call to action, “Apply before 24 September 2023,” create a sense of urgency. The ad targets innovators and entrepreneurs, encouraging them to join the challenge and potentially revolutionize the travel industry. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Futuristic Design: The vibrant, modern imagery creates a dynamic and forward-thinking atmosphere, aligning with the theme of innovation. 
• Clear Call to Action: The text “Start-up Track NOW OPEN!” and the application deadline emphasize urgency and encourage immediate action. 
• Collaborative Environment: The depiction of people working together highlights the collaborative nature of the challenge. 
• Aviation Elements: Including aviation visuals like planes connects the ad to the travel industry, making the context clear. 

48. Siemens Electronic Systems Design & Manufacturing 

Siemens Electronic Systems Design & Manufacturing’s LinkedIn ad campaign promotes a free whitepaper on IPC specifications and design rules. The ad targets professionals in electronic systems design and manufacturing by emphasizing the utility of IPC specifications as quantifiable design rules. The image shows a technician carefully inspecting a circuit board, conveying precision and expertise. The bold headline, “A guide to IPC specifications and rules,” along with the call to action, “Download whitepaper,” encourages viewers to access valuable insights and enhance their design processes. This ad effectively appeals to industry professionals seeking detailed and practical guidelines for their work. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Professional Imagery: The image of a technician inspecting a circuit board highlights precision and expertise in electronic design and manufacturing. 
• Clear Value Proposition: The headline “A guide to IPC specifications and rules” clearly communicates the ad’s focus and value. 
• Direct Call to Action: The “Download whitepaper” button encourages immediate engagement and access to the offered content. 
• Focused Targeting: The ad specifically appeals to professionals in electronic systems design, ensuring it reaches a relevant audience. 

49. ServiceNow 

ServiceNow’s LinkedIn ad campaign promotes their latest research on the impact of emerging technologies like AI on the global workforce. The ad encourages professionals to reskill by exploring the “Impact AI: 2024 Workforce Skills Forecast.” The vibrant and dynamic image features a woman joyfully interacting with a futuristic holographic shape, symbolizing innovation and the future of work. The bold text “The time to reskill is now” emphasizes urgency, while the call to action, “Learn more,” invites viewers to delve into the research findings. This ad targets professionals interested in staying ahead of technological advancements and enhancing their skills. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Dynamic Imagery: The vibrant image of a woman interacting with a futuristic holographic shape captures attention and conveys a sense of innovation. 
• Urgent Message: The headline “The time to reskill is now” emphasizes the immediate need for professional development. 
• Focus on AI: Highlighting the impact of AI on the workforce aligns with current industry trends and interests. 
• Clear Call to Action: The “Learn more” button encourages viewers to engage with the research content. 

50. Schneider Electric 

Schneider Electric’s LinkedIn ad campaign promotes their collaboration with KB Home to create a sustainable, energy-efficient neighborhood. The ad highlights the innovative features of these homes, including solar panels, smart home technology, and a community microgrid. The image depicts a joyful moment between a mother and child in a bright, welcoming home, conveying warmth and sustainability. The bold text “KB Home makes sustainable IMPACT” emphasizes the environmental benefits of the project. The call to action, “Learn more,” invites viewers to explore how Schneider Electric is powering these unique communities with efficient, resilient energy solutions. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Emotional Appeal: The image of a mother and child in a happy, bright home adds an emotional and relatable touch to the ad. 
• Bold Messaging: The text “KB Home makes sustainable IMPACT” clearly communicates the project’s environmental focus. 
• Innovative Features: Highlighting the use of solar panels, smart home technology, and a microgrid showcases the advanced and sustainable features of the homes. 
• Clear Call to Action: The “Learn more” button encourages viewers to engage with the content and discover more about the project. 

51. SAP 

SAP’s LinkedIn ad campaign promotes a new whitepaper on precise carbon accounting, aiming to help businesses achieve true net zero emissions. The ad targets professionals struggling to measure operations and supply chain carbon data. The image features a focused professional in an industrial setting, highlighting the practical application of carbon accounting. The bold text, “Precise carbon accounting to achieve true net zero,” clearly communicates the whitepaper’s value. The call to action, “Download,” encourages viewers to access the whitepaper and gain insights into the future of carbon accounting. This ad effectively appeals to businesses committed to sustainability and accurate carbon measurement. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Professional Imagery: The image of a focused professional in an industrial setting underscores the practical and serious nature of carbon accounting. 
• Clear Value Proposition: The text “Precise carbon accounting to achieve true net zero” succinctly conveys the whitepaper’s purpose and benefit. 
• Focus on Sustainability: Emphasizing net zero aligns with current environmental goals and industry trends. 
• Direct Call to Action: The “Download” button invites immediate engagement and access to valuable content. 

52. Sanofi 

Sanofi’s LinkedIn ad campaign highlights the need for multi-dimensional research to address the complex nature of immune thrombocytopenia (ITP). The ad features a visually appealing image of a Rubik’s Cube, symbolizing the intricate and multifaceted aspects of ITP. The bold text “A multi-dimensional disease like ITP requires multi-dimensional research” effectively communicates the message. The ad aims to engage healthcare professionals and researchers by emphasizing the importance of understanding ITP’s various dimensions to develop better treatments. The call to action, “Learn more,” directs viewers to additional information, fostering deeper engagement with Sanofi’s research initiatives. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Symbolic Imagery: The Rubik’s Cube represents the complexity and multi-dimensional nature of ITP, making the concept visually relatable. 
• Clear Messaging: The text emphasizes the necessity of multi-dimensional research for a multi-dimensional disease, effectively conveying the ad’s core message. 
• Focus on Research: Highlighting the importance of research aligns with Sanofi’s commitment to advancing medical knowledge and treatment. 
• Engagement Call to Action: The “Learn more” button encourages viewers to explore further information, increasing engagement with the campaign. 

53. Salesforce

Salesforce’s LinkedIn ad campaign aims to attract top talent to join their sales team. The ad features a professional and engaging image of two smiling employees, conveying a positive and collaborative work environment. The text, “Ready to blaze your trail in Sales?” immediately captures attention and appeals to ambitious professionals looking to advance their careers. The ad emphasizes Salesforce’s search for world-class sales talent, encouraging interested candidates to connect with their recruiters. The call to action is implicit, inviting potential candidates to take the next step in their career journey with Salesforce. 

Unique Points in the Image 

• Positive Imagery: The smiling employees create a welcoming and positive impression of the company culture. 
• Professional Appeal: The professional setting and the employees’ attire convey a sense of professionalism and success. 
• Inclusive Message: The ad’s text appeals to ambitious professionals, encouraging them to pursue a rewarding career with Salesforce. 
• Subtle Call to Action: The message encourages candidates to connect with recruiters, making the ad more conversational and less formal. 

54. Rockwell Automation 

Rockwell Automation’s LinkedIn ad campaign promotes their upcoming Automation Fair, scheduled for November 18-21 in Anaheim, CA. The ad emphasizes the event’s value by highlighting four days full of educational sessions, topical summits, off-site tours, panels, and more. The image captures a dynamic scene of engaged professionals interacting, showcasing the networking opportunities available at the fair. The bold text “SAVE THE DATE” and the event details are prominently displayed, ensuring the information is clear and attention-grabbing. The call to action encourages viewers not to miss this significant industrial operations event, positioning it as a must-attend for industry professionals. 

Unique Points in the Image 

• Engaging Visuals: The image of professionals interacting at an event highlights the dynamic and engaging atmosphere of the Automation Fair. 
• Clear Event Details: The bold text and clear presentation of the event dates and location ensure the essential information is easily noticeable. 
• Emphasis on Value: Highlighting educational sessions, topical summits, and networking opportunities underscores the fair’s value for attendees. 
• Strong Call to Action: Encouraging viewers to “Save the Date” creates a sense of urgency and importance, prompting immediate action. 

55. Roche 

Roche’s LinkedIn ad campaign promotes an upcoming webinar on the future of STI testing, led by Dr. Rebecca Lillis from Louisiana State University. The ad highlights the educational value of the webinar, emphasizing the expertise of Dr. Lillis in molecular point-of-care testing for STIs. The vibrant image shows diverse individuals engaging in discussions, symbolizing a collaborative learning environment. The text “Empower Your Practice” and the event details, including date, time, and registration link, are clearly presented. The call to action, “Reserve my seat,” encourages immediate engagement, inviting healthcare professionals to enhance their knowledge and practice. 

 

Unique Points in the Image 

• Vibrant Imagery: The colorful illustration of people engaging in discussions creates an inviting and dynamic visual appeal. 
• Expert Speaker: Featuring Dr. Rebecca Lillis adds credibility and highlights the expertise being shared in the webinar. 
• Clear Event Details: The date, time, and registration information are prominently displayed, ensuring viewers have all necessary information. 
• Empowering Message: The text “Empower Your Practice” emphasizes the practical benefits and professional growth opportunities provided by the webinar. 

 

56. RingCentral 

RingCentral’s LinkedIn ad campaign promotes a webinar titled “State of AI in Business Communications,” focusing on the impact of AI on productivity and customer service. The ad features images of the event speakers: Robin Gareiss, CEO & Principal Analyst at Metrigy, John Finch, VP of CX Product Marketing at RingCentral, and Akshay Srivastava, Chief Customer Officer at RingCentral. The professional and clean design highlights the event’s educational value. The text “AI Real Talk” and “Register now” clearly communicate the purpose and call to action. The event date and time are prominently displayed, ensuring viewers have all the necessary details. 

 

Unique Points in the Image 

• Expert Speakers: Featuring photos and titles of well-known industry experts adds credibility and attracts attention. 
• Professional Design: The clean and professional layout emphasizes the event’s seriousness and educational value. 
• Clear Event Details: The date, time, and registration button are prominently displayed, making it easy for viewers to take action. 
• Focused Message: The ad clearly communicates the topic of AI in business communications, appealing to professionals interested in this area. 

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57. PwC 

PwC’s LinkedIn ad campaign promotes their decarbonization services, emphasizing the strategic benefits beyond compliance. The ad suggests that decarbonization can help companies generate higher revenue, improve margins, and lower costs. It highlights a critical question: “So why are so many companies behind?” The ad includes impactful statistics: 90% of companies are maintaining or accelerating their emissions targets, only 5% are decelerating their ambitions, but 10 out of 11 sectors are off track to meet net zero. The colorful and modern design, along with clear calls to action, invites viewers to learn more about how PwC can assist in leading decarbonization efforts. 

 

Unique Points in the Image 

• Engaging Statistics: The use of compelling statistics draws attention and emphasizes the urgency of decarbonization. 
• Strategic Messaging: The text highlights the strategic benefits of decarbonization, positioning it as a business driver. 
• Modern Design: The colorful and sleek design captures attention and conveys a sense of innovation. 
• Clear Call to Action: The “Learn more” button encourages viewers to engage further with the content and explore PwC’s services. 

 

58. Protiviti Digital 

Protiviti Digital’s LinkedIn ad campaign promotes an upcoming webinar on improving web performance with Adobe Edge Delivery. The ad highlights the importance of operating with speed and scale to gain a competitive advantage. Featuring a modern and professional image of a diverse group of people in a business setting, the ad conveys a sense of collaboration and innovation. The event details, including the date and time, are clearly displayed, along with a strong call to action to register. By focusing on the benefits of Adobe Edge Delivery, the ad aims to attract business professionals looking to enhance their web content performance. 

 

Unique Points in the Image 

• Collaborative Imagery: The image of professionals working together emphasizes teamwork and innovation. 
• Clear Event Details: The date and time of the webinar are prominently displayed, making it easy for viewers to remember. 
• Strong Call to Action: The “Register” button encourages immediate action from the audience. 
• Focus on Competitive Advantage: The text emphasizes the strategic benefits of attending the webinar, appealing to business professionals. 

 

59. Prologis 

Prologis’ LinkedIn ad campaign focuses on promoting their forklift rental services, emphasizing the benefits of instant access to essential equipment. The ad targets businesses looking to maintain smooth operations, even during peak season demand. The prominent tagline, “Forklift rentals: ready when you are,” highlights the availability and readiness of their services. The image of a worker operating a forklift in a well-organized warehouse reinforces the message of efficiency and reliability. The Prologis Essentials logo and the clear call to action, “Learn more,” direct viewers to further explore the service, ensuring they have quick access to the necessary information to make informed decisions. 

 

Unique Points in the Image 

• Immediate Availability: The tagline emphasizes the readiness and availability of forklift rentals, addressing potential customer concerns about lead times. 
• Professional Imagery: The image of a worker using a forklift in a warehouse setting conveys professionalism and operational efficiency. 
• Clear Branding: The Prologis Essentials logo is prominently displayed, reinforcing brand recognition and trust. 
• Strong Call to Action: The “Learn more” button encourages viewers to engage with the ad and find out more about the rental services. 

 

60. Pfizer Medical 

 

Pfizer Medical’s LinkedIn ad campaign announces the launch of the American Headache Society Quality Improvement Competitive Grant Program, sponsored by Pfizer. The ad is aimed at healthcare professionals and researchers, encouraging them to apply for the grant to advance headache quality improvement initiatives. The visually striking image combines elements of medical illustration with Pfizer’s branding, ensuring the message is both clear and engaging. The ad emphasizes the competitive nature of the grant program and includes a prominent call to action to “Learn more.” This approach effectively targets the professional community interested in medical research and improvement programs. 

 

Unique Points in the Image 

• Medical Illustration: The ad features a detailed medical illustration, aligning with the scientific and research-focused audience. 
• Clear Branding: Pfizer’s logo and the mention of sponsorship highlight the credibility and backing of a major pharmaceutical company. 
• Call to Action: The “Apply today!” prompt and “Learn more” button encourage immediate engagement. 
• Professional Tone: The ad’s design and language maintain a professional tone, suitable for the target audience of healthcare professionals and researchers. 

 

61. PayPal 

PayPal for Business’s LinkedIn ad campaign emphasizes the value of leveraging AI-driven innovations to enhance the customer journey at every stage. The ad appeals to businesses by highlighting the potential for growth through insights before, during, and beyond the purchase. The image features a man attentively inspecting a turntable, symbolizing the meticulous care and attention that PayPal applies to each stage of the customer experience. Additionally, the ad mentions a 4% cashback offer on headphones, showcasing the tangible benefits for customers. The prominent call to action, “Learn more,” invites viewers to explore how PayPal’s innovations can drive business growth. 

 

Unique Points in the Image 

• AI-Driven Innovations: The ad emphasizes the use of AI to enhance the customer journey, appealing to tech-savvy businesses. 
• Cashback Incentive: Highlighting a 4% cashback offer on headphones provides a specific example of customer benefits. 
• Engaging Visual: The image of a man inspecting a turntable suggests attention to detail and quality, aligning with PayPal’s meticulous approach. 
• Clear Call to Action: The “Learn more” button encourages immediate engagement and further exploration of PayPal’s offerings. 

 

62. Parker Hannifin 

Parker Hannifin’s LinkedIn ad campaign focuses on promoting ParkerStore as a reliable source for essential parts such as hoses, fittings, and adapters, crucial for minimizing downtime and ensuring efficient operations. The ad emphasizes quick, trustworthy service to keep businesses moving. The visual includes a close-up of hydraulic hoses connected to industrial equipment, conveying the robustness and reliability of Parker products. The call to action “Call or Visit a Store Today!” and the prominent “Learn More” button provide clear instructions for potential customers to engage further with the brand. 

Unique Points in the Image 

• Targeted Solution: The ad addresses a specific pain point—downtime due to hard-to-find parts—offering a direct solution through ParkerStore. 
• Visual Detail: The close-up image of hydraulic hoses highlights the quality and precision of Parker’s products. 
• Clear Messaging: The tagline “Gets You Moving, Keeps You Moving” succinctly communicates the core benefit of ParkerStore. 
• Immediate Call to Action: The ad encourages immediate engagement with clear instructions to call or visit a store, enhancing accessibility. 

63. Oracle 

Oracle’s LinkedIn ad campaign showcases the Oracle Fusion Data Intelligence platform, positioning it as a significant advancement in data, analytics, and AI. The ad features a professional, modern design with a clear and concise message highlighting the platform’s innovative capabilities. The visual includes two professionals engaging with data on a laptop, underscoring the collaborative and user-friendly nature of the platform. The call to action buttons, “Learn more,” are prominently placed to encourage users to explore further. 

Unique Points in the Image 

• Endorsement by Wikibon: The ad leverages a quote from Wikibon, adding credibility and emphasizing the platform’s impact. 
• Modern, Professional Design: The sleek design and professional imagery convey the advanced and user-friendly nature of the platform. 
• Focused Messaging: The concise text highlights the platform as a “leap forward,” clearly communicating its innovative edge. 
• Engagement Prompt: The dual call to action buttons (“Learn more”) encourage immediate user interaction and exploration of the platform’s features. 

64. Auth0 by Okta 

Auth0 by Okta’s LinkedIn ad campaign aims to clear up common misconceptions about passkeys, emphasizing the difference between passkeys and user accounts. The ad features a strikingly simple design with bold white text on a gradient purple background, posing a thought-provoking question: “True or false: Passkeys are not user accounts.” This approach engages the audience by prompting them to consider their understanding of the topic. The call to action, “Learn more,” encourages viewers to dive deeper into the details about passkeys, FIDO credentials, WebAuthn, biometrics, and more. 

Unique Points in the Image 

• Engaging Question: The ad uses a question format to prompt viewer engagement and reflection on their understanding of passkeys. 
• Minimalist Design: The simple, bold design with high-contrast colors captures attention and ensures the message is clear. 
• Educational Focus: The ad is focused on debunking misconceptions, positioning Auth0 by Okta as a knowledgeable authority in the field. 
• Direct Call to Action: The “Learn more” button is clearly visible, inviting users to engage further with the content. 

65. Novartis US 

The LinkedIn ad by Novartis US highlights their commitment to innovation, dedication, and reimagining medicine. The ad invites potential candidates to join an organization that values diversity and collaboration. The ad features a quote from Rashida, a Sales Leader at Novartis, emphasizing the company’s culture of shared purpose and collaboration, which aims to improve patient outcomes. The design includes Rashida’s image alongside the quote, set against a backdrop of vibrant, contrasting colors that draw attention and reflect the company’s dynamic and inclusive culture. 

Unique Points in the Image 

• Personal Testimonial: The ad features a personal quote from a Sales Leader, adding authenticity and a personal touch to the message. 
• Diversity Emphasis: By highlighting collaboration among individuals from diverse backgrounds, the ad underscores Novartis’s commitment to inclusivity. 
• Vibrant Design: The use of bold, contrasting colors helps the ad stand out and reflects a dynamic and positive corporate culture. 
• Clear Call to Action: The “Apply” button is prominently displayed, making it easy for viewers to take the next step if they’re interested. 

66. Norfolk Southern 

The LinkedIn ad by Norfolk Southern promotes their 2024 Midyear Safety Report, emphasizing the company’s commitment to safety and progress in becoming the gold standard of safety in the railway industry. The image features a powerful train emerging from a scenic, lush green landscape, symbolizing the company’s forward momentum and dedication to safety. The bold text “2024 MIDYEAR SAFETY REPORT” is prominently displayed at the top, ensuring the main message is clear. The ad encourages viewers to learn more by reading the safety report, reinforcing the company’s transparency and dedication to safety. 

Unique Points in the Image 

• Prominent Train Visual: The image of the train in motion symbolizes progress and the continuous journey towards safety excellence. 
• Scenic Background: The lush green landscape highlights a harmonious balance between industrial progress and environmental stewardship. 
• Clear Messaging: The bold, large text ensures the message about the safety report is immediately visible and comprehensible. 
• Call to Action: The “Learn More” button invites engagement, encouraging viewers to delve deeper into the company’s safety initiatives. 

67. Northrop Grumman 

Northrop Grumman’s LinkedIn ad celebrates the company’s recognition as one of LinkedIn’s Top Companies in the United States for 2024. The ad highlights NG’s continuous improvement and ascent on LinkedIn’s prestigious list, reflecting the company’s commitment to excellence and employee satisfaction. The image features a clean, circular badge design with the LinkedIn logo prominently displayed, along with the words “Top Companies 2024 United States,” signifying the company’s prestigious ranking. The muted color palette and clear, bold text make the badge stand out, emphasizing the achievement. 

Unique Points in the Image 

• Circular Badge Design: The use of a circular badge creates a focal point that highlights the company’s achievement. 
• Prominent LinkedIn Branding: The LinkedIn logo is clearly displayed, lending credibility and recognition to the accolade. 
• Year Emphasis: The inclusion of “2024” prominently in the center of the badge signifies the current and relevant nature of the award. 
• Muted Color Palette: The use of a subdued color scheme ensures the text and badge stand out without being overwhelming, maintaining a professional and prestigious look. 

68. Nextera Energy Resources

NextEra Energy Resources’ LinkedIn ad focuses on promoting a white paper that guides businesses through developing an effective decarbonization plan. The ad features a confident, professional woman holding a tablet, set against the backdrop of a well-organized warehouse, which signifies preparedness and efficiency. The prominent text reads, “Let’s Make Decarbonizing With Confidence Real,” underscoring the practical and achievable nature of their decarbonization strategies. The NextEra Energy logo at the bottom reinforces brand recognition and trust. 

Unique Points in the Image 

• Professional Imagery: The image of a confident woman in a professional setting conveys competence and trustworthiness. 
• Clear, Bold Messaging: The text “Let’s Make Decarbonizing With Confidence Real” is bold and straightforward, highlighting the achievable nature of the process. 
• Brand Integration: The NextEra Energy logo is clearly visible, reinforcing the brand’s commitment to sustainability. 
• Call to Action: The ad includes a clear call to action, “Download,” encouraging immediate engagement with the content. 

69. National Grid 

National Grid’s LinkedIn ad highlights their ability to provide technical assistance and implement energy conservation measures that are either low-cost or no-cost. The image features a professional working at a computer, analyzing charts and graphs, which suggests a focus on data-driven optimization of energy systems. The ad’s prominent text, “Achieve long-term savings and optimal energy performance,” emphasizes the long-term financial and operational benefits of their services. The National Grid logo and branding reinforce their credibility and authority in the energy sector. 

Unique Points in the Image 

• Professional Context: The image of a person working with data and charts conveys a professional, analytical approach to energy optimization. 
• Data-Driven Focus: The inclusion of charts and graphs in the background signifies a reliance on data and analytics for optimizing energy performance. 
• Clear Messaging: The text “Achieve long-term savings and optimal energy performance” is straightforward and highlights the key benefits of the service. 
• Brand Visibility: The National Grid logo is prominently displayed, reinforcing brand recognition and trust. 

70. Morgan Stanley Investment Management 

Morgan Stanley Investment Management’s LinkedIn ad focuses on the transformative potential of digital assets such as Bitcoin, stablecoins, and Central Bank Digital Currencies (CBDCs). The ad highlights their ability to significantly alter the global currency landscape and affect the dollar’s dominance. The background image showcases a vibrant cityscape with illuminated skyscrapers, symbolizing the dynamic and evolving nature of digital finance. The concise text, “Digital De(Dollarization),” invites viewers to explore further, suggesting a comprehensive analysis or report on this financial transformation. 

Unique Points in the Image 

• Cityscape Imagery: The vibrant cityscape with illuminated skyscrapers represents the dynamic and fast-paced nature of the financial industry. 
• Focus on Digital Assets: The ad emphasizes the impact of digital assets like Bitcoin, stablecoins, and CBDCs on the global currency landscape. 
• Concise Messaging: The term “Digital De(Dollarization)” is intriguing and encapsulates the core theme of the ad, prompting viewers to learn more. 
• Brand Authority: The inclusion of Morgan Stanley’s logo and branding enhances the ad’s credibility and trustworthiness in financial management. 

71. Monday.com 

Monday.com’s LinkedIn ad highlights the platform’s ability to boost team efficiency by automating manual tasks, streamlining communication, and optimizing processes with data-driven dashboards. The ad features a visually engaging graphic that depicts a complex and tangled workflow, conveying the message that without proper tools, workflows can become complicated. The tagline, “Workflows can get complicated,” stands out prominently, immediately capturing the viewer’s attention. The ad also includes a call-to-action button, inviting users to request a live demo with a monday.com expert, thereby encouraging direct engagement. 

Unique Points in the Image 

• Visual Representation of Complexity: The tangled lines and arrows effectively represent the complexity of unmanaged workflows, making the problem immediately relatable.
• Clear Tagline: The tagline “Workflows can get complicated” is straightforward and highlights the core issue that monday.com aims to solve.
• Branding: The use of monday.com’s distinctive logo and colors reinforces brand recognition and trust.
• Call-to-Action: The “Request a live demo” button provides a clear and actionable next step for interested viewers, encouraging engagement.

72. Mitsubishi Electric 

Mitsubishi Electric’s LinkedIn ad highlights the company’s mission to automate the world through advanced automation technology. The ad’s creative imagery features a child in a red dress lying on a chalk-drawn rocket, symbolizing imagination and the future. This visual metaphor effectively communicates the company’s commitment to innovation and societal progress. The tagline “Automating the World” is prominently displayed, reinforcing Mitsubishi Electric’s vision. The ad encourages viewers to learn more about how the company’s automation solutions are designed to create positive changes for society, aligning with their slogan, “Changes for the Better.” 

Unique Points in the Image 

• Creative Imagery: The use of a child on a chalk-drawn rocket inspires a sense of innovation, imagination, and forward-thinking. 
• Symbolic Representation: The rocket symbolizes progress and future advancements, aligning with Mitsubishi Electric’s focus on automation technology. 
• Engaging Visuals: The bright and playful colors in the chalk drawing capture attention and make the ad visually appealing. 
• Strong Branding: The inclusion of Mitsubishi Electric’s logo and tagline reinforces brand identity and mission. 

73. Microsoft Azure 

Microsoft Azure’s LinkedIn ad focuses on the future of physical systems design, emphasizing the role of emerging technologies in revolutionizing design processes. The ad features a professional and collaborative environment with three individuals deeply engaged in a discussion, highlighting teamwork and innovation. The image suggests a high-tech setting, reinforcing the advanced nature of Azure’s offerings. The text invites viewers to explore an in-depth analysis of these advancements, positioning Azure as a thought leader in the field. The call-to-action encourages learning more about how these innovations can be leveraged for improved design processes. 

Unique Points in the Image 

• Collaborative Scene: The ad depicts a collaborative work environment, emphasizing teamwork and shared innovation. 
• High-Tech Setting: The modern, well-lit workspace and advanced technology in the image suggest a cutting-edge industry focus. 
• Engaged Professionals: The individuals in the image are focused and engaged, reflecting dedication and expertise. 
• Brand Identity: The subtle inclusion of the Microsoft Azure logo maintains brand visibility without overwhelming the viewer. 

74. Microsoft Cloud 

Microsoft Cloud’s LinkedIn ad promotes the Copilot+ PCs, emphasizing the benefits of continuous innovation and the latest feature and security updates. The ad features a young woman working on a laptop, with a serene and focused expression, indicating productivity and engagement. The tagline “Tap into every talent” highlights the ad’s message of empowering employees through advanced technology. The clean and modern design, combined with the Microsoft Cloud logo, ensures brand recognition. The call-to-action encourages viewers to learn more about how Copilot+ PCs can enhance their work environment, particularly with features like live translations. 

Unique Points in the Image 

• Human Element: The inclusion of a person working on a laptop adds a relatable and human touch to the ad. 
• Empowerment Message: The tagline “Tap into every talent” underscores the ad’s focus on enabling employees to reach their full potential. 
• Clean and Modern Design: The minimalist design with soft colors creates a calming and professional aesthetic. 
• Brand Visibility: The Microsoft Cloud logo and branding are clearly visible, maintaining strong brand identity. 

75. Mercer 

Mercer’s LinkedIn ad focuses on the benefits of generative AI for businesses, particularly how it can maximize value and impact while minimizing risks. The image depicts a diverse group of professionals collaborating at a table, symbolizing teamwork and innovation. The headline “How can generative AI help you realize more value and impact?” is prominently displayed, capturing the viewer’s attention. The ad’s design is clean and professional, with the Mercer logo and the tagline “welcome to brighter” subtly placed to reinforce brand identity. The call-to-action invites viewers to explore more about generative AI trends, encouraging engagement. 

Unique Points in the Image 

• Diverse Team: The inclusion of diverse individuals highlights inclusivity and collaboration, important themes in modern business environments. 
• Professional Setting: The office environment suggests productivity and a focus on work, aligning with the ad’s message about maximizing business value. 
• Engaging Headline: The question posed in the headline directly addresses the audience, prompting them to think about the benefits of AI for their own business. 
• Subtle Branding: The Mercer logo and tagline are present but not overpowering, maintaining brand presence without distracting from the main message. 

76. Medtronic Acute Care and Monitoring 

Medtronic’s LinkedIn ad promotes their BIS™ Advance monitor, highlighting its capability to aid clinicians in optimizing anesthesia delivery. The ad showcases a clinician using the monitor, emphasizing its ease of use and configurability. The headline “Personalizing anesthesia can be easier than ever” captures attention, supported by the subtext “Easy to use. Easy to configure.” The ad features a high-resolution image of the touchscreen monitor in action, reinforcing its user-friendly interface. The overall design is clean and professional, with Medtronic’s branding subtly integrated, maintaining focus on the product’s benefits. 

Unique Points in the Image 

• Clinician Interaction: The image of a clinician using the monitor adds authenticity and relevance, showing the product in a real-world setting. 
• High-Resolution Monitor: The clear display of the monitor highlights its advanced technology and ease of reading, key selling points. 
• Bold Messaging: The prominent, bold text “Easy to use. Easy to configure.” reinforces the product’s user-friendly features. 
• Professional Design: The clean and professional design aligns with Medtronic’s brand image and appeals to the target audience of healthcare professionals. 

77. Iguazio 

Iguazio, acquired by McKinsey, is promoting their webinar titled “Implementing Gen AI in Highly Regulated Environments” in this LinkedIn ad. The ad effectively conveys critical details about the event, such as the date, time, and key speakers—Asaf Somekh and Yaron Haviv. The focus is on educating professionals about scaling Gen AI in regulated settings, covering topics like GPU partitioning and Gen AI Ops. The ad’s clean design, featuring the speakers’ photos and clear, concise text, enhances readability and engagement, encouraging users to sign up for the free webinar. 

Unique Points in the Image 

• Key Speakers Highlighted: The inclusion of speaker photos with their names and titles adds a personal touch, building credibility and interest. 
• Clear Event Information: The date, time, and topic are prominently displayed, making it easy for users to grasp the webinar’s value quickly. 
• Professional Design: The clean and modern design with a green color scheme aligns with professional aesthetics, appealing to a business audience. 
• Engaging Call-to-Action: The “Sign Up for Free” button is prominently placed, making it easy for users to take immediate action. 

78. Dynamic Yield by Mastercard

Dynamic Yield by Mastercard is promoting a comprehensive RFP (Request for Proposal) template designed specifically for financial services companies in this LinkedIn ad. The ad highlights the template’s utility, packed with over 70 suggested questions to help businesses compare personalization and CXO (Customer Experience Optimization) vendors. The ad’s design is clean and professional, featuring a prominent call-to-action encouraging users to download the template. The clear text and engaging visuals ensure the message is easily digestible, aiming to attract financial services professionals looking to optimize their vendor selection process. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Specific Target Audience: The ad clearly specifies that the template is designed for financial services companies, making it highly relevant to the target audience. 
• Emphasis on Utility: Highlighting the 70+ suggested questions showcases the template’s comprehensiveness and practical value. 
• Professional Design: The ad uses a clean, professional design with a clear focus on the main message, making it visually appealing and easy to read. 
• Strong Call-to-Action: The “Download template” call-to-action is prominently displayed, encouraging immediate engagement. 

79.  MarketOne International 

MarketOne International’s LinkedIn ad focuses on the crucial intersection of sales and marketing, emphasizing the importance of Sales Accepted Leads (SAL) in driving revenue and growth. The ad features a visual of wooden blocks labeled with KPI-related icons, reinforcing the central theme of key performance indicators. The ad teases insights from Enrico Brosio on why SAL should be the primary focus for B2B businesses, inviting viewers to read more in a linked blog. The clear messaging and relevant visual elements work together to engage professionals interested in optimizing their marketing and sales strategies. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Focus on SAL: The ad highlights Sales Accepted Leads as a pivotal KPI for B2B businesses, making it highly relevant to the target audience. 
• Engaging Visuals: The use of wooden blocks with KPI-related icons visually represents the concept of building a strong foundation in sales and marketing. 
• Expert Insight: Featuring Enrico Brosio’s insights adds credibility and encourages the audience to explore the blog for expert advice. 
• Clear Call-to-Action: The ad encourages readers to discover more about the importance of SAL and how to optimize conversions, driving traffic to the linked content. 

80. A.P. Moller – Maersk 

A.P. Moller – Maersk’s LinkedIn ad seeks to attract candidates for the position of Terminal IT Shift Manager, emphasizing the role’s significance in leading a dynamic tech team and managing IT service vendors. The ad features a vibrant and welcoming image of a smiling woman, reflecting a positive work environment. The text highlights the responsibilities and the location of the job in Los Angeles. By showcasing the role as a night shift position in a bustling logistics hub, the ad appeals to tech professionals who thrive in fast-paced environments and are looking for opportunities to shape the future of logistics. 

Unique Points in the Image 

• Positive Imagery: The use of a smiling employee in the ad creates a welcoming and positive impression of the workplace. 
• Specific Role and Location: Clearly mentioning the job title, shift, and location makes the ad highly targeted and informative for potential applicants. 
• Emphasis on Team Leadership: Highlighting the leadership aspect of the role appeals to experienced professionals looking to manage and lead a team. 
• Dynamic Environment: The background image of a busy port emphasizes the dynamic and crucial nature of the logistics industry, appealing to candidates interested in impactful roles. 

81. Lufthansa Systems 

Lufthansa Systems’ LinkedIn ad promotes their comprehensive navigation solution, Lido mPilot, specifically designed for commercial pilots. The ad encourages users to sign up for a free demo, highlighting the product’s ability to enhance flight efficiency and confidence. The image features a close-up of a tablet displaying the Lido mPilot interface, showcasing detailed navigation data and charts, emphasizing the product’s advanced capabilities. The bold text “Experience full integration” and the prominent “Free Demo” badge draw immediate attention, making it clear that pilots can easily test and experience the benefits of this high-tech solution. 

Unique Points in the Image 

• Product Showcase: The ad prominently displays the Lido mPilot interface, providing a clear view of its advanced navigation features and user-friendly design. 
• Targeted Messaging: The ad’s text specifically addresses commercial pilots, ensuring that the message reaches the intended audience effectively. 
• Call to Action: The “Free Demo” badge is visually striking, encouraging immediate engagement and sign-ups for the demo. 
• Professional Context: The setting within an aircraft cockpit underscores the professional application of the product, reinforcing its relevance to commercial aviation. 

82. Lockheed Martin 

Lockheed Martin’s LinkedIn ad emphasizes the significant purpose and fulfillment of a career in defense technology. The ad features a striking image of a professional in a military uniform working on advanced defense equipment, symbolizing the high-stakes, impactful nature of the job. The tagline, “A career that’s built to serve,” underscores the dual mission of personal career growth and contributing to a larger cause. The ad invites individuals to join a world-class team dedicated to transforming defense technology, appealing to those seeking meaningful, purpose-driven work. 

Unique Points in the Image 

• Professional Imagery: The image of a professional in a military setting highlights the serious and impactful nature of the job, resonating with those interested in defense technology. 
• Purpose-Driven Messaging: The tagline “A career that’s built to serve” reinforces the idea of serving a greater purpose, appealing to individuals who value meaningful work. 
• Brand Identity: The inclusion of the Lockheed Martin logo and branding ensures recognition and trust, leveraging the company’s reputation in defense technology. 
• Call to Action: The ad encourages viewers to “Learn more,” providing a clear path for those interested in exploring career opportunities with Lockheed Martin. 

83. Lendlease 

Lendlease’s LinkedIn ad reflects on the past year’s achievements in New York construction while expressing optimism for 2024. The ad features a construction worker in a high-visibility vest and helmet, symbolizing the hands-on, field-oriented nature of their work. The text overlay, “New York Construction Year in Review,” captures the essence of the ad, inviting viewers to acknowledge the accomplishments of the past year. The message from the company leader further emphasizes the forward-looking approach and commitment to growth and excellence in the coming year. 

Unique Points in the Image 

• Professional Imagery: The image of a construction worker in a safety vest and helmet highlights the industry-specific focus and dedication to safety and professionalism. 
• Reflective and Optimistic Tone: The text conveys a balance between reflecting on past successes and looking forward to future opportunities, appealing to stakeholders invested in continuous improvement. 
• Brand Visibility: The prominent display of the Lendlease logo on the vest and helmet ensures brand recognition and trust. 
• Engaging Call to Action: The phrase “Year in Review” encourages viewers to engage with the content, reflecting on achievements and aligning with the company’s vision for the future. 

84. Kadant Johnson LLC 

Kadant Johnson’s LinkedIn ad highlights their nondestructive testing (NDT) services tailored for steam and condensate pressure vessels. The ad features two certified professionals, equipped with safety gear, meticulously conducting inspections using advanced technology. The visual element emphasizes the hands-on, precise nature of the work, ensuring viewers understand the expertise involved. The text overlay, “Kadant Johnson Nondestructive Testing,” clearly states the focus, while additional points highlight the benefits: advanced technology, reduced downtime, skilled technicians, and safe, reliable service. This professional and informative ad effectively showcases Kadant Johnson’s commitment to quality and reliability in equipment testing. 

Unique Points in the Image 

• Professional and Technical Imagery: The image shows two professionals in safety gear conducting NDT, emphasizing the technical expertise and safety standards adhered to by Kadant Johnson. 
• Clear Highlight of Benefits: The ad lists the key benefits of their services—advanced technology, reduced downtime, skilled technicians, and safe, reliable service—making it easy for viewers to grasp the value proposition. 
• Strong Branding: The Kadant logo is prominently displayed, ensuring brand recognition and reinforcing trust in their services. 
• Call to Action: The “Learn More” button and accompanying text prompt viewers to engage further, driving traffic to Kadant Johnson’s site for more detailed information.

85. John Deere 

John Deere’s LinkedIn ad promotes their specialty tractors, designed specifically for orchard and vineyard rows. The ad features a combination of high-quality images showcasing the tractors in action, highlighting their compatibility with a wide range of technologies and their narrow footprint, ideal for precise agricultural operations. The central text, “READY for Orchard and Vineyard Rows,” emphasizes the readiness and suitability of these tractors for specific farming needs. Additionally, the call to action, “Learn More,” encourages potential customers to explore further details about the machinery on John Deere’s website. The overall presentation is clean, professional, and directly targets the needs of orchard and vineyard operators. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Visual Showcase of Tractors: The images prominently display the tractors in real agricultural settings, demonstrating their functionality and integration in orchard and vineyard environments. 
• Highlight on Precision Technology: The ad emphasizes the advanced technology and precision of John Deere tractors, appealing to tech-savvy farmers. 
• Specific Target Audience: The mention of “Orchard and Vineyard Rows” directly addresses the specific needs of farmers in these sectors, making the ad highly relevant to its target audience. 
• Strong Call to Action: The “Learn More” button is clearly visible, encouraging viewers to engage with the ad and explore more about the product offerings. 

86. Jirav 

Jirav’s LinkedIn ad promotes their upcoming webinar on “Annual Planning Best Practices,” scheduled for September 21, 2023, at 2 PM EST. The ad features a clear and professional design, prominently displaying the title of the webinar, date, and time, along with headshots and names of the panel of experts, including Adrianna Hardin, Katie Terino, Drew Murphy, and Yarty Kim. This approach establishes credibility and provides a personal touch by introducing the experts. The ad also highlights the webinar’s focus on insights and strategies for successful annual planning, aimed at professionals looking to optimize their planning processes. The call to action invites users to join the webinar, emphasizing the value of the content and the expertise of the speakers. 

Unique Points in the Image 

• Clear Presentation of Information: The ad effectively communicates the webinar details, including the date, time, and topic, making it easy for viewers to understand the purpose of the event. 
• Personalized Touch with Speaker Images: Featuring headshots of the speakers adds a personal element, helping to build trust and interest among potential attendees. 
• Emphasis on Expert Panel: Highlighting the credentials and roles of the panelists showcases the expertise available in the webinar, attracting professionals seeking valuable insights. 
• Strong Call to Action: The invitation to join the webinar is direct and engaging, encouraging viewers to register and participate in the event. 

87. Intuit Accountants 

Intuit Accountants’ LinkedIn ad showcases a special limited-time offer targeted at accountants. The promotion includes an 80% discount on both the QuickBooks Online Payroll monthly subscription and per employee

fees for two years. The ad prominently features a smiling professional, which adds a personal and relatable touch, implying satisfaction with the product. The text highlights the urgency and exclusivity of the offer, with a clear call to action encouraging immediate response before the offer expires on July 31. The ad’s design is clean and straightforward, with the promotional message and key benefits easily readable, ensuring that viewers quickly grasp the value of the offer. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Urgency and Exclusivity: The ad emphasizes the limited-time nature of the offer, creating a sense of urgency that encourages immediate action. 
• Targeted Messaging: By specifying “Special Offer for Accountants,” the ad directly addresses its target audience, making it more relevant and appealing. 
• Professional Imagery: The image of a happy professional using the product conveys satisfaction and trust, enhancing the ad’s credibility. 
• Clear Call to Action: The “Learn more” button provides a direct and easy way for interested viewers to take the next step, improving engagement. 

88. Intelichart 

InteliChart’s LinkedIn ad promotes its communication solution designed to ease the workload and stress associated with outdated communication methods. The ad emphasizes the modern approach to communicating with residents’ family members, offering efficiency and simplicity. The visual features three characters: a healthcare worker, a family member, and a resident in a wheelchair, symbolizing the seamless connection and care facilitated by InteliChart. The central message is clear and concise, “A Better Way to Communicate With Families,” reinforced by the call-to-action button, “Learn More,” prompting viewers to explore further. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Inclusive Imagery: The illustration of a healthcare worker, a family member, and a resident in a wheelchair highlights the focus on accessibility and inclusiveness. 
• Clear Value Proposition: The message “A Better Way to Communicate With Families” succinctly conveys the primary benefit of the service. 
• Visual Appeal: The use of simple, clean graphics makes the ad visually appealing and easy to understand at a glance. 
• Strong Call to Action: The prominent “Learn More” button encourages immediate engagement and exploration of the service.

89. Infosys BPM 

Infosys BPM’s LinkedIn ad highlights the importance of digital transformation in the Human Resources Outsourcing (HRO) sector. The ad encourages businesses to download a paper that explores how digital transformation can provide the best outcomes. The visual features a young professional woman sitting cross-legged with a laptop, symbolizing the digital and accessible nature of the information being offered. The text “Getting Digital Right in HRO” and the call-to-action button “Know More” are prominently displayed, urging viewers to engage with the content. 

Unique Points in the Image 

• Relatable Imagery: The use of a young professional woman with a laptop represents the target audience and the digital era. 
• Clear Value Proposition: The message “Getting Digital Right in HRO” directly addresses the critical role of digital transformation in HRO. 
• Modern Design: The clean and modern design, with a focus on simplicity, makes the ad visually appealing and easy to comprehend. 
• Engaging Call to Action: The “Know More” button is prominently placed, encouraging viewers to learn about the paper and the benefits of digital transformation. 

90. Apptio 

Apptio, an IBM company, has crafted a LinkedIn ad that emphasizes the importance of maximizing the value of cloud investments. The ad aims to attract clients by promoting accurate allocation, visibility into value from spending, and intelligent optimization. The visual features a diverse team of professionals, highlighting collaboration and expertise in cloud management. The headline “Help your clients maximize the value of cloud investments” stands out prominently, supported by a compelling call-to-action button “Learn More.” This ad effectively communicates the benefits of Apptio’s services in a clear and engaging manner. 

Unique Points in the Image 

• Diverse Representation: The inclusion of a diverse team of professionals signifies inclusivity and expertise, appealing to a broad audience. 
• Professional Setting: The background suggests a modern, professional environment, reinforcing the credibility and seriousness of the service. 
• Clear Value Proposition: The message “Help your clients maximize the value of cloud investments” directly addresses the pain points of potential clients. 
• Engaging Call-to-Action: The “Learn More” button is prominently placed, encouraging viewers to engage further with the content. 

91. Iberdrola Renewables

Iberdrola Renewables’ LinkedIn ad showcases their commitment to promoting equal opportunities for a better world. The ad features their chairman, Ignacio Galán, joining the Generation Unlimited Global Council, a UNICEF-supported organization focused on creating training and employment opportunities for young people. The image includes a diverse group of leaders, symbolizing global collaboration and unity. The caption emphasizes the company’s dedication to sustainability and economic development, inviting viewers to follow Iberdrola’s latest news. This ad effectively communicates the company’s values and social responsibility, appealing to an audience interested in corporate social initiatives. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Diverse Representation: The inclusion of leaders from various backgrounds highlights global cooperation and commitment to diversity. 
• Prominent Branding: The use of Iberdrola’s logo and consistent color scheme reinforces brand recognition. 
• Social Responsibility Focus: The association with UNICEF and the Generation Unlimited initiative underscores Iberdrola’s commitment to social causes. 
• Engaging Call-to-Action: The invitation to follow Iberdrola’s latest news encourages ongoing engagement with the brand. 

92. Hubspot 

HubSpot’s LinkedIn ad is designed to capture the attention of professionals looking to enhance their social media ROI. The ad promotes the 2024 Social Media Trends Report, which offers insights into how people engage across social media platforms both personally and professionally. The image features a professional woman working on a laptop, surrounded by modern, minimalistic decor, which aligns with HubSpot’s branding and target audience. The caption emphasizes the value of connecting with audiences effectively to drive meaningful results. This ad is a great example of how to leverage insightful content to engage a professional audience and drive traffic to valuable resources. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Professional and Modern Aesthetic: The clean, minimalistic design of the image appeals to a professional audience, reflecting modern work environments. 
• Engaging Visuals: The use of a person actively engaging with a laptop makes the ad relatable and humanizes the brand. 
• Clear Branding: HubSpot’s logo and consistent color scheme reinforce brand identity. 
• Compelling Call-to-Action: The ad’s text emphasizes actionable insights, encouraging viewers to access the Social Media Trends Report. 

93. HSBC Global Banking and Markets 

HSBC Global Banking and Markets’ LinkedIn ad highlights their commitment to innovation and supporting business growth. The ad features two women engaged in a technical discussion, emphasizing the collaborative and forward-thinking environment promoted by HSBC. The text overlay communicates the rapid pace of trade and how HSBC’s innovative solutions help businesses keep up. The visual focus on technology and collaboration aligns with the message that HSBC is not just about financial services but also about enabling technological advancements. This ad effectively targets professionals and business leaders looking for financial partners who can provide cutting-edge solutions to optimize their working capital and support growth. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Focus on Technology and Innovation: The image prominently features technical equipment and a collaborative discussion, highlighting HSBC’s role in technological advancements. 
• Clear Messaging: The overlay text, “How we trade changes fast” and “Innovation helps us keep pace,” succinctly communicates HSBC’s value proposition. 
• Human Element: Featuring real people in a work setting makes the ad relatable and engaging. 
• Brand Consistency: The HSBC logo and color scheme are clearly displayed, reinforcing brand identity. 

94. Honeywell Aerospace Technology 

Honeywell Aerospace Technologies’ LinkedIn ad highlights the critical role of its HALAS system in providing essential data to participants of the Spaceport America Cup. The image features the HALAS system, a robust and sophisticated unit designed for data collection and analysis, set against a clear blue sky and an expansive landscape. The text explains how this system aids in making crucial “Go/No Go” decisions for rocket launches, emphasizing the importance of accurate data in aerospace missions. The ad’s call to action encourages viewers to learn more by visiting a link, enhancing engagement and providing a pathway for deeper exploration of Honeywell’s capabilities. 

Unique Points in the Image 

• Technological Focus: The image centers on the HALAS system, showcasing Honeywell’s advanced technology and its application in aerospace. 
• Clear Setting: The outdoor setting with clear skies and an expansive landscape highlights the real-world application of the technology in space missions. 
• Functional Importance: The emphasis on “Go/No Go” decisions underscores the critical nature of the data provided by HALAS, positioning Honeywell as a key player in aerospace safety and success. 
• Engaging Call to Action: The inclusion of a link to read more invites viewers to engage further, driving traffic to Honeywell’s website for detailed information. 

95. Hitachi Vantara 

Hitachi Vantara’s LinkedIn ad addresses the critical need for robust data protection in an era marked by system failures, user errors, and cyber attacks. The ad features a professional woman working in a high-tech environment, symbolizing vigilance and advanced technology. The striking red circle with the text “Embed data security into every fiber of your business” stands out, emphasizing the importance of integrating data security at every level. A clickable link invites viewers to learn more about how Hitachi Vantara can help safeguard their business data. The ad conveys a clear message about the importance of comprehensive data security in uncertain times. 

 Points in the Image Unique

• High-Tech Environment: The background of a modern, tech-savvy workspace highlights Hitachi Vantara’s expertise in advanced technology and data management. 
• Focused Professional: The image of a professional woman working on data systems underscores the importance of skilled personnel in maintaining data security. 
• Striking Red Circle: The bold red circle with the central message draws immediate attention and effectively communicates the core message of data security. 
• Clear Call to Action: The “Here’s how” button provides an easy and direct way for viewers to engage further, leading them to more information on implementing data security solutions. 

96. Hewlett Packard Enterprise 

Hewlett Packard Enterprise’s LinkedIn ad promotes their HPE GreenLake offering, emphasizing the advantages of their hybrid cloud solutions. The ad features a visually appealing design with a colorful booklet titled “The New 2023 Cloud Reality: A Rebalancing Between Private and Public” prominently displayed. The text on the right highlights the key benefits, suggesting that businesses can quickly derive data insights and gain a competitive edge using HPE GreenLake. The clear call to action invites users to “Read the report,” providing easy access to further information. This ad effectively communicates the value of HPE GreenLake in the evolving cloud landscape. 

Unique Points in the Image 

• Colorful Booklet: The prominently displayed booklet with a vibrant cover draws attention and visually represents the comprehensive nature of the report. 
• Clear Brand Identity: The use of the HPE GreenLake logo and brand colors ensures brand recognition and reinforces the association with Hewlett Packard Enterprise. 
• Direct Call to Action: The “Read the report” button is straightforward and encourages immediate engagement from the viewers. 
• Hybrid Cloud Focus: The emphasis on hybrid cloud solutions highlights the modern approach and relevance of the product in today’s market. 

97. Hines 

Hines’ LinkedIn ad effectively promotes their online blog, “Get The Point,” by emphasizing a straightforward call to action. The ad features a minimalist design with a clean, white background and bold, black text that states, “Get The Point.” The call to action, “Subscribe Now,” is highlighted in red, aligning with the company’s branding. The inclusion of a URL link at the top encourages immediate engagement, inviting viewers to dive into the blog for trending topics from Hines. This simple yet striking design ensures that the message is clear and compelling, driving subscriptions to the blog. 

Unique Points in the Image 

• Minimalist Design: The ad uses a clean and minimalist design, which helps the key message stand out and makes the call to action more prominent. 
• Bold Typography: The use of bold, black typography against a white background draws attention and emphasizes the simplicity and clarity of the message. 
• Branding Elements: The red text and accents align with Hines’ brand colors, reinforcing brand recognition. 
• Clear Call to Action: The “Subscribe Now” text is highlighted in red, making it easy for viewers to understand the next step. 

98. Halliburton 

Halliburton’s LinkedIn ad highlights a case study that showcases the effectiveness of Digital Rock Analysis in improving reservoir understanding. The ad features a professional and technical image of rock samples being analyzed, which directly relates to the core analysis service being promoted. The ad text clearly explains the context and benefits, mentioning how an operator in the Delaware Basin used this technology to identify key production drivers and barriers. The call to action, “Learn more,” encourages viewers to explore the case study further, promising insights into how this advanced analysis can enhance reservoir and completion-related rock properties understanding. 

Unique Points in the Image 

• Technical Imagery: The ad uses a relevant and professional image showing the core analysis process, which appeals to the target audience in the oil and gas industry. 
• Clear Value Proposition: The ad text clearly explains the benefits of Digital Rock Analysis, making it easy for viewers to understand the value of the service. 
• Case Study Focus: Highlighting a real-world application through a case study adds credibility and provides concrete examples of the technology’s impact. 
• Professional Branding: The use of Halliburton’s brand colors and logo reinforces brand recognition and trust. 

99. Grant Thornton Cayman Islands

 Grant Thornton Cayman Islands’ LinkedIn ad promotes their team and brand by highlighting their #GTambassadors, Justin Hastings and Holly McLean. The ad features a vibrant and engaging image of the ambassadors in sporty attire. This is set against a backdrop that conveys energy and enthusiasm. The slogan “Innovation isn’t just for startups” is paired with the call to action, “Join Team GT to Go Beyond”. This encourages viewers to explore career opportunities at Grant Thornton. The ad effectively communicates the firm’s commitment to innovation and teamwork. The hashtags #TeamGT and #GoBeyond enhance social media engagement and brand recognition. 

Unique Points in the Image 

• Ambassadors Highlight: Featuring recognizable figures, Justin Hastings and Holly McLean, as brand ambassadors, adds a personal touch and credibility to the ad. 
• Vibrant Imagery: The use of bright, energetic colors and an engaging background grabs attention and conveys a positive, dynamic work environment. 
• Strong Call to Action: The slogan and call to action are clear and motivating, encouraging viewers to join the team and explore career opportunities. 
• Brand Commitment: The message emphasizes Grant Thornton’s dedication to innovation and teamwork, appealing to potential employees who value these traits. 

100. Google Cloud 

Google Cloud’s LinkedIn ad leverages bold, impactful messaging to emphasize its dominance in the artificial intelligence (AI) sector. The ad claims that nearly 90% of AI unicorns use Google Cloud, a statement that positions Google Cloud as the preferred choice for top AI companies. The design features the Google Cloud logo prominently, with the text “Nearly 90% of gen AI unicorns use Google Cloud” in large, clear fonts, making the message immediately noticeable. The use of the hashtag #TheNewWayToCloud encourages further exploration and engagement on social media, while the call to action directs viewers to learn more about the benefits of using Google Cloud. 

Unique Points in the Image 

• Bold Claim: The assertion that nearly 90% of AI unicorns use Google Cloud is a powerful statement that establishes credibility and industry dominance. 
• Clean Design: The ad employs a minimalist design with a strong focus on the text, ensuring the message is clear and unmissable. 
• Prominent Logo: The Google Cloud logo is prominently displayed, reinforcing brand recognition and trust. 
• Effective Hashtag: The hashtag #TheNewWayToCloud encourages social media engagement and positions Google Cloud as a modern, innovative solution. 

101. Google Ads 

Google Ads’ LinkedIn ad effectively targets businesses looking to optimize their advertising strategies. The ad invites users to answer a few questions about their business to receive a customized strategy aimed at profitable growth with Google Ads AI Essentials. The design is clean and professional, featuring a business professional engaging with digital tools, which aligns with the ad’s promise of a customized strategy. The prominent text “Find the gaps in your strategy” immediately captures attention and conveys the core message of the ad. The visual elements include icons representing growth and customization, reinforcing the ad’s theme. 

Unique Points in the Image 

• Clear Call-to-Action: The ad clearly instructs users to answer questions and get a customized strategy, making it easy for viewers to understand the next steps. 
• Professional Imagery: The image of a business professional engaging with digital tools makes the ad relatable and relevant to the target audience. 
• Concise Messaging: The text “Find the gaps in your strategy” is straightforward and immediately communicates the benefit of engaging with the ad. 
• Visual Icons: The use of growth and customization icons helps to visually reinforce the message and benefits of the Google Ads AI Essentials. 

102. Gitlab 

GitLab’s LinkedIn ad showcases a successful partnership with Southwest Airlines to highlight the effectiveness of its AI-powered DevSecOps platform. The ad emphasizes how Southwest Airlines’ DevOps teams have significantly improved their problem detection and resolution capabilities using GitLab. The image prominently features the Southwest Airlines plane taking off against a vibrant background, symbolizing new heights achieved through GitLab. The tagline “Software. Faster.” reinforces GitLab’s commitment to efficiency and speed in software development. 

Unique Points in the Image 

• Partnership Highlight: Featuring a well-known brand like Southwest Airlines adds credibility and draws attention to the ad. 
• Dynamic Imagery: The image of the airplane taking off conveys progress, speed, and elevation, aligning with the ad’s message of achieving new heights. 
• Vibrant Colors: The use of bright, contrasting colors makes the ad visually appealing and attention-grabbing. 
• Clear Messaging: The text “Southwest reaches new heights with GitLab” is straightforward and effectively communicates the benefit of using GitLab. 

103. Github 

GitHub’s LinkedIn ad emphasizes the integration of AI to enhance engineering teams’ capabilities. The ad encourages viewers to download an ebook to learn how to scale their teams using GitHub’s AI-powered platform. The ad features a clean, minimalistic design. There is a focus on the text “Scale your engineering team with an AI-powered platform,”. This makes the message clear and impactful. The color palette is soft, using shades of blue, purple, and yellow to create a visually appealing and modern look. This ad campaign is thus placed in the list of top LinkedIn ad examples of 2024.

Unique Points in the Image 

• Clear Focus: The ad’s message is concise and direct, focusing on the benefits of an AI-powered platform for engineering teams. 
• Minimalistic Design: The use of a clean and simple design helps in delivering the message effectively without distractions. 
• Color Palette: The soft and modern color scheme is visually appealing and aligns with contemporary design trends. 
• Call to Action: The ad features a straightforward call to action, prompting viewers to download the ebook, which is a clear next step for interested users. 

104. Gilead Sciences 

Gilead Sciences’ LinkedIn ad features a heartfelt and emotional message delivered through a testimonial. The ad shows two individuals seated in a comfortable, homely environment, sharing their experiences and struggles. The text overlay quotes one of the individuals discussing the impact of life-altering events on personal plans and dreams, highlighting the emotional and human aspect of the healthcare journey. The ad aims to create a strong emotional connection with the audience, emphasizing the importance of support and hope during challenging times. 

Unique Points in the Image 

• Emotional Testimonial: The ad uses a real-life testimonial to convey its message, making it relatable and impactful. 
• Homely Setting: The comfortable, domestic background creates a sense of intimacy and personal connection. 
• Diverse Representation: Featuring individuals from different backgrounds promotes inclusivity and resonates with a broader audience. 
• Human Focus: The focus on personal stories and emotions highlights the human aspect of healthcare, making the message more compelling. These characteristics makes it one of the entries into the top LinkedIn ad examples list.

105. General Electric Credit Union 

The LinkedIn ad by General Electric Credit Union (GECU) is crafted to appeal to business owners by highlighting the benefits of partnering with GECU. The ad features a testimonial from Erin Giblin of Americraft Manufacturing Co. Inc., emphasizing the excellent customer service and competitive rates offered by GECU. The visual includes Erin’s professional image, adding credibility and a personal touch. The ad aims to convey trust and reliability, suggesting that GECU can serve as an extension of a business’s finance team, providing secure and beneficial financial solutions tailored to specific business needs. 

Unique Points in the Image 

• Testimonial Quote: Featuring a direct quote from a satisfied customer adds authenticity and builds trust. 
• Professional Imagery: Including a professional photograph of Erin Giblin enhances the ad’s credibility and personal connection. 
• Highlighting Benefits: The use of bold text to emphasize “best in the banking industry” and “best rates in town” quickly conveys the key advantages. 
• Branding Elements: The GECU logo and color scheme are prominently displayed, reinforcing brand recognition. 

106. Fujitsu Software 

The LinkedIn ad by Fujitsu Software highlights a strategic partnership with TD SYNNEX to offer Fujitsu Enterprise Postgres. This is an enterprise-class PostgreSQL database solution. The ad emphasizes the benefits of standardizing on a robust database platform. This solution provides enhanced data security, performance, and resilience. The ad features a professional image of Niki Kennedy, Senior Director of Sales and Services. The ad adds a personal and authoritative touch. It underscores the advantages of choosing Fujitsu Enterprise Postgres. This makes it an appealing option for IT ecosystems looking to optimize their database management. 

Unique Points in the Image 

• Professional Imagery: The inclusion of Niki Kennedy’s photograph adds credibility and a personal connection to the ad. 
• Strategic Partnership Highlight: Emphasizing the collaboration between Fujitsu and TD SYNNEX enhances the trustworthiness and reach of the offering. 
• Clear Benefits: The ad clearly states the key advantages of the database solution, such as enhanced security and performance. 
• Branding: Strong use of Fujitsu and TD SYNNEX logos and colors to reinforce brand identity and partnership. 

107. Freshworks 

Next on our list of top LinkedIn ad examples for 2024 is Freshworks. The LinkedIn ad by Freshworks promotes the effectiveness of its CRM product, Freshsales. The ad highlights a success story from Blue Nile. The ad states that Blue Nile reduced its customer no-show rates by 30% using Freshsales. This emphasizes personalized customer interactions and better understanding of customers. The ad features a professional image of a smiling woman. This adds a personal touch and suggesting satisfaction with the product. The call-to-action buttons, “Book a demo” and “Request Demo,” encourage immediate engagement. The badges from G2 and Capterra reinforce the product’s credibility and industry recognition. 

Unique Points in the Image 

• Success Story Highlight: Featuring a specific statistic (30% reduction in no-show rates) provides tangible evidence of the product’s effectiveness. 
• Professional Imagery: The image of a smiling woman adds a personal and positive touch, suggesting user satisfaction. 
• Clear Call-to-Actions: Prominent “Book a demo” and “Request Demo” buttons make it easy for potential customers to take the next step. 
• Credibility Badges: Inclusion of G2 and Capterra badges enhances trust and positions Freshsales as a highly-rated solution in the market. 

108. Fluor Corporation 

Fluor Corporation’s LinkedIn ad aims to attract skilled process engineers by highlighting the company’s competitive compensation packages, performance-based incentives, and commitment to employee well-being and success. The ad features a professional image of a confident woman, suggesting inclusivity and a welcoming work environment. The tagline “Imagine the Possibilities” inspires potential candidates to envision a successful career at Fluor. The call-to-action “Click Here to Learn More” encourages immediate engagement, while the “Apply” button simplifies the application process, making it easy for interested candidates to take the next step. 

Unique Points in the Image 

Here are some unique features of this ad that made the list of top LinkedIn ad examples:

• Inclusive Imagery: Featuring a confident female professional promotes diversity and inclusivity within the workplace. 
• Inspirational Tagline: “Imagine the Possibilities” encourages potential candidates to visualize their future success at Fluor. 
• Clear Call-to-Actions: The “Click Here to Learn More” and “Apply” buttons make it straightforward for candidates to engage with the ad and take the next steps. 
• Professional Aesthetic: The clean, professional design of the ad conveys a sense of reliability and seriousness about the opportunities available. 

109. Fidelity Investments 

Fidelity Investments’ LinkedIn ad focuses on hiring customer service representatives, emphasizing a stable work environment with excellent benefits. The ad features an image of a smiling woman, creating a welcoming and friendly impression. The tagline “Customer service jobs with no surprises” assures potential candidates of job security and predictability. The call-to-action buttons “Apply Now” and “Now Hiring Customer Service Reps” are prominently displayed, encouraging immediate action. The ad highlights openings at Fidelity’s Covington regional center, making it clear and specific about the job location. 

Unique Points in the Image 

• Welcoming Imagery: The image of a smiling woman creates a positive and inviting atmosphere, suggesting a friendly workplace. 
• Clear Message: The tagline “Customer service jobs with no surprises” conveys job stability and predictability, appealing to candidates seeking secure employment. 
• Prominent Call-to-Actions: The “Apply Now” and “Now Hiring Customer Service Reps” buttons are clearly visible, making it easy for candidates to engage with the ad. 
• Location-Specific: Highlighting the Covington regional center provides clarity on the job location, which can attract local candidates. 

110. FedEx Office 

FedEx Office’s LinkedIn ad promotes its durable, vibrant printing solutions designed to endure outdoor elements, ensuring long-lasting brand visibility. The ad visually features a trade show booth setup for “Commerce Industries,” showcasing a branded tablecloth, backdrop, and standing banner. The message “Promoting your brand made easy” underscores the ease of using FedEx Office for branding needs. The “Register Now” banner and the consultation call-to-action (“Learn more”) encourage immediate engagement, appealing to businesses looking to enhance their promotional materials with high-quality prints. 

Unique Points in the Image

Here’s why the ad has made its way in to the list of top LinkedIn ad examples:

• Vibrant Colors: The use of deep, eye-catching colors in the printed materials highlights the quality and durability of FedEx Office’s printing services. 
• Professional Setup: The well-organized trade show booth setup demonstrates how businesses can effectively present their brand in professional settings. 
• Clear Branding: The inclusion of the FedEx Office logo and tagline “Promoting your brand made easy” reinforces the brand’s commitment to quality and ease of use. 
• Engagement Prompts: The “Register Now” banner and “Learn more” call-to-action provide clear, actionable steps for potential customers to engage further. 

111. Eye Detekt 

Eye Detekt’s LinkedIn ad showcases the dedication and expertise of firefighter Keith Palumbo, thanking him for managing fires and ensuring safety during tests. The image features Keith in full firefighting gear, actively engaged in managing a fire scenario. The ad highlights Eye Detekt’s commitment to safety and reliability by partnering with experienced professionals. This authentic portrayal of a real firefighter not only emphasizes the practical application of Eye Detekt’s services but also builds trust with the audience by showcasing their rigorous safety measures. 

Unique P

oints in the Image

Here are some unique features of this ad, that made it to the top LinkedIn ad examples list of 2024:

• Real-life Professional: Featuring an actual firefighter, Keith Palumbo, lends authenticity and credibility to the ad.
• Action Shot: The image captures a moment of active engagement, demonstrating the real-world application of Eye Detekt’s services.
• Safety Emphasis: The presence of a firefighter underscores the brand’s commitment to safety during testing and operations.
• Personal Touch: The acknowledgment of Keith by name adds a personal and appreciative element to the ad, making it more relatable.

112. ExxonMobil 

ExxonMobil’s LinkedIn ad emphasizes their innovative approach to lithium production, focusing on extracting lithium from saltwater brine rather than traditional rock mining. This method significantly reduces environmental impact, aligning with global sustainability goals. The ad features a clean and minimalistic design, with a bold statement, “Producing lithium with less environmental impact,” set against a bright turquoise background. This visual simplicity underscores the message of efficiency and environmental consciousness. ExxonMobil’s commitment to sustainable practices is clear, appealing to environmentally conscious audiences and stakeholders. 

Unique Points in the Image 

• Clean Design: The minimalistic and bold design draws immediate attention to the key message without distractions. 
• Sustainability Focus: Highlighting the environmentally friendly extraction method directly addresses growing concerns about sustainability. 
• Brand Commitment: The ad reinforces ExxonMobil’s commitment to innovative and sustainable practices. 
• Clear Messaging: The straightforward and powerful text communicates the message effectively and succinctly. 

113. Entergy 

Entergy’s LinkedIn ad promotes their “Power Through” solution, which provides businesses with affordable backup power. The ad features an engaging image of a smiling woman holding an “OPEN” sign, symbolizing reliability and readiness. This visual representation emphasizes the idea that with Entergy’s backup power solution, businesses can remain operational and open, even during power outages. The ad highlights the cost-effectiveness and power-sharing benefits of the service, appealing to businesses that require continuous power for critical operations. The friendly and inviting image, coupled with a clear and concise message, makes the ad both approachable and informative. 

Unique Points in the Image 

• Engaging Visual: The image of a smiling woman holding an “OPEN” sign is relatable and inviting, drawing viewers’ attention. 
• Symbolism: The “OPEN” sign symbolizes reliability and continuous operation, reinforcing the message of backup power. 
• Clear Messaging: The ad succinctly communicates the benefits of the “Power Through” solution, emphasizing affordability and reliability. 
• Positive Tone: The overall tone of the ad is positive and reassuring, making it appealing to business owners concerned about power continuity. 

114. Enel North America 

Enel North America’s LinkedIn ad celebrates the company’s achievement of reaching 10 GW in renewable energy capacity. The ad features a professional image of a worker in a safety vest and helmet walking beside a large solar panel array, symbolizing the company’s commitment to sustainable energy practices. The accompanying text highlights Enel’s innovative approaches in power plant design and community engagement, portraying their journey as a significant milestone. This visual and textual combination effectively communicates Enel’s leadership in the renewable energy sector and their dedication to sustainability and innovation. 

Unique Points in the Image 

• Professional Representation: The worker in safety gear walking beside solar panels underscores the company’s commitment to safety and professionalism. 
• Sustainability Focus: The extensive solar panel array visually represents Enel’s investment in renewable energy. 
• Achievement Highlight: The text emphasizes the significant milestone of reaching 10 GW, showcasing Enel’s growth and success. 
• Community Engagement: The mention of engaging with local communities highlights Enel’s holistic approach to renewable energy. 

115. Eli Lilly and Company 

Eli Lilly and Company’s LinkedIn ad addresses an important health issue: cognitive assessments during routine check-ups for adults aged 65 and older. The ad features a stylized image of a healthcare professional and a patient, highlighting the interaction in a clinical setting. According to a 2019 Alzheimer’s Association report, only 16% of routine check-ups include cognitive assessments, despite routine checks for blood pressure happening 91% of the time. The ad aims to raise awareness about the importance of cognitive health in the aging population and advocates for integrating cognitve assessments into regular medical check-ups. 

Unique Points in the Image 

• Stylized Visuals: The use of a stylized image with simplified colors and shapes draws attention and makes the ad stand out. 
• Clinical Setting: The depiction of a healthcare professional and patient in a clinical setting reinforces the medical context of the message. 
• Focus on Cognitive Health: The emphasis on cognitive assessments highlights a critical yet often overlooked aspect of senior healthcare. 
• Data-Driven Message: The ad uses specific statistics from a reputable source to underline the significance of the issue. 

116. Emirates SkyCargo 

Next on our list of top LinkedIn ad examples is the Emirates SkyCargo’s LinkedIn ad. The ad promotes its Emirates Pharma product. It focuses on the transportation of critical pharmaceuticals and medical devices across six continents. The ad features a comforting hospital scene where a young patient is being attended to by a healthcare professional and comforted by a family member. This image effectively conveys the critical nature of timely and safe delivery of medical supplies. Emirates SkyCargo emphasizes its global reach and specialized solutions for temperature-sensitive pharmaceuticals, highlighting its reliability in supporting healthcare systems worldwide. 

Unique Points in the Image 

• Hospital Scene: The use of a hospital setting with a healthcare professional, patient, and family member underscores the importance of timely medical deliveries. 
• Emotional Appeal: The ad evokes empathy by showing a young patient, making the importance of the service more relatable and urgent. 
• Global Reach: Emphasizing the transport across six continents showcases Emirates SkyCargo’s extensive and reliable network. 
• Professional Branding: The inclusion of the Emirates SkyCargo logo and the tagline “Fly Better” reinforces the brand’s commitment to excellence and reliability. 

117. Egnyte 

Egnyte’s LinkedIn ad promotes its Smart Spec tool, highlighting its ability to reduce rework in the field and develop more accurate bids. The ad features a clean, modern design with a stack of documents transitioning into a smart document with hyperlinks, symbolizing the transformation from traditional to digital. The text emphasizes the benefits of using Smart Spec, such as improving project specifications and accuracy. The ad invites users to try the tool for free, encouraging engagement and trial usage. This clear call-to-action, combined with the visual representation, effectively communicates the value of Egnyte’s Smart Spec. 

Unique Points in the Image 

The ad has made the list of top LinkedIn ad examples. Here’s why:

• Modern Design: The clean, professional design with a focus on digital transformation reflects the advanced technology of Egnyte’s Smart Spec. 
• Visual Metaphor: The stack of traditional documents transitioning into a digital smart document effectively conveys the product’s purpose. 
• Clear Call-to-Action: The prominent “Try Smart Spec for Free” button encourages immediate user engagement. 
• Brand Integration: The ad includes Egnyte’s logo and branding, reinforcing brand recognition and trust. 

118. Eaton 

Eaton’s LinkedIn ad targets potential candidates for the role of Principal Engineer in Gas Insulated Switchgear (GIS) Systems in Greenwood, SC. The ad emphasizes the unique opportunity to join Eaton’s team, highlighting relocation and work sponsorship benefits. The image depicts a professional engineer working in a high-tech industrial environment, reinforcing the advanced and innovative nature of the role. The text is concise and direct, making it clear what the job entails and where it is located. The call-to-action, “Apply,” is prominently placed to encourage immediate applications. 

Unique Points in the Image 

Here’s why the ad has made the top LinkedIn ad examples for 2024 list:

• Professional Setting: The image shows a real-world industrial environment, lending credibility and attractiveness to the job position. 
• Highlighting Benefits: The ad clearly mentions relocation and work sponsorship, making it appealing to a broader audience. 
• Specific Role Details: The ad specifies the job title and location, providing clear and relevant information to potential candidates. 
• Strong Call-to-Action: The “Apply” button is prominently displayed, making it easy for interested candidates to take immediate action. 

119. DXC Technology 

Next in the list of top LinkedIn ad examples is the DXC Technology’s LinkedIn ad. The ad emphasizes the importance of integrating both human and technological aspects in business continuity programs, especially in managing a remote workforce. The ad features a professional, confident individual in a modern office setting, visually reinforcing the balance between human elements and advanced technology. The ad’s headline, “Remember the Human Factor When Managing Your Workforce,” coupled with the image, underscores the importance of employee engagement and technological support. The call-to-action, “Learn more,” invites viewers to delve deeper into DXC’s approach to business continuity, highlighting the company’s thought leadership in this domain. 

Unique Points in the Image 

• Human-Centric Focus: The ad prominently features a person, emphasizing the human aspect of business continuity. 
• Modern Office Setting: The background depicts a contemporary office environment, aligning with the theme of advanced technology and remote work. 
• Balanced Messaging: The combination of text and visual elements conveys the importance of integrating both human and technological factors. 
• Professional Appearance: The individual in the image appears approachable and confident, representing the ideal workforce DXC aims to support. 

120. Duke Energy Corporation 

Duke Energy Corporation’s LinkedIn ad targets manufacturing businesses, offering personalized energy solutions tailored to individual needs. The ad features a confident woman in a manufacturing facility, wearing safety gear, which underscores the focus on industrial applications. The message highlights the promise of meeting specific manufacturing requirements and optimizing budget allocation through efficient energy upgrades. The ad’s call-to-action, “Learn more,” invites potential clients to discover how Duke Energy can enhance their energy efficiency and maximize return on investment (ROI). This visual and textual combination effectively communicates the company’s expertise and commitment to providing customized energy solutions. 

Unique Points in the Image

Here are the unique features of this ad, one of the top LinkedIn ad examples for 2024:

• Industrial Setting: The background depicts a manufacturing facility, emphasizing the ad’s focus on industrial energy solutions. 
• Safety Gear: The woman in the image is wearing protective earmuffs, signifying the importance of safety in industrial environments. 
• Professional Representation: The individual appears confident and approachable, representing the target audience of manufacturing professionals. 
• Personalization Message: The text emphasizes personalized energy solutions, appealing directly to the needs of manufacturing businesses

121. Dropbox 

Dropbox’s LinkedIn ad showcases an innovative collaboration between Do and Sho.ai, highlighting the creation of a digital clone after two years of iterations. The ad features a minimalist, pixelated illustration of two figures, symbolizing the interaction between humans and digital clones. This creative visual representation captures the essence of technological advancement and the human touch in AI development. The ad text emphasizes the unexpected usefulness of the digital clone, inviting viewers to explore how this technology can be leveraged. The call-to-action, “Learn more,” directs users to discover the story behind this fascinating innovation and its broader implications.

Unique Points in the Image 

Here’s why this ad is included in the list of top LinkedIn ad examples:

• Minimalist Illustration: The use of a simple, pixelated art style draws attention and adds a unique visual appeal. 
• Symbolic Interaction: The two figures represent the connection between humans and AI, emphasizing the collaborative nature of the technology. 
• Creative Presentation: The visual style reflects creativity and innovation, aligning with the tech-savvy target audience. 
• Focus on Digital Cloning: The ad effectively highlights the concept of a digital clone, sparking curiosity and interest. 

122. Dominion Energy 

Dominion Energy’s LinkedIn ad focuses on promoting their ThermWise program, designed to help businesses achieve cost and energy savings. The ad features a confident businesswoman in a blue apron, standing with her arms crossed, symbolizing trust and competence. The backdrop appears to be an industrial setting, reinforcing the ad’s emphasis on energy efficiency in commercial environments. The headline, “Our job is to help your business save,” directly addresses the business community, highlighting the program’s practical benefits. With a call-to-action button labeled “Learn more,” the ad encourages viewers to explore how ThermWise can contribute to their bottom line. 

Unique Points in the Image 

• Empowering Imagery: The image of a confident businesswoman creates a sense of empowerment and reliability. 
• Industrial Backdrop: The setting reinforces the focus on energy efficiency in commercial and industrial environments. 
• Clear Messaging: The headline is straightforward and emphasizes the core value proposition – helping businesses save money. 
• Professional Tone: The ad maintains a professional tone, appealing to business owners and decision-makers concerned with cost management. 

123. Docusign 

DocuSign’s LinkedIn ad showcases its partnership with Nestlé to highlight the benefits of their Contract Lifecycle Management (CLM) solution. The ad features a professional man smiling in a modern office setting, symbolizing trust and efficiency. The headline reads, “Help Nestlé improve regulatory compliance by up to 100% with our CLM,” directly addressing the value of their solution in enhancing compliance. The text emphasizes how DocuSign helps streamline processes across legal, procurement, marketing, and sales. A “Learn More” button encourages viewers to explore the Nestlé Resource Hub for more information on how DocuSign can benefit their business. 

Unique Points in the Image 

• Professional Imagery: The image of a smiling professional in a modern office conveys trust, efficiency, and satisfaction. 
• Clear Value Proposition: The headline focuses on a tangible benefit – improving regulatory compliance by up to 100%. 
• Modern Office Setting: The setting reinforces the idea of modern, streamlined business processes. 
• Emphasis on Partnership: Mentioning Nestlé, a well-known brand, adds credibility and illustrates the effectiveness of DocuSign’s solutions. 

124. DHL Supply Chain 

DHL Supply Chain’s LinkedIn ad focuses on promoting their innovative automation solutions designed to enhance productivity and efficiency in the supply chain. The ad features a female warehouse worker interacting with an automated system, symbolizing the seamless integration of technology and human labor. The headline, “Flexibility with Automation,” highlights the core message, emphasizing scalability and flexibility in their solutions. The vibrant yellow background and DHL branding make the ad visually striking. The call-to-action, “Learn More,” directs viewers to an article about assisted picking robots, underlining DHL’s commitment to leveraging advanced technology for operational excellence.

Unique Points in the Image

Here’s why this ad features in the top LinkedIn ad examples list for 2024:

• Human-Technology Integration: The image of a warehouse worker operating an automated system underscores the harmony between human labor and technology. 
• Bold Visual Design: The vibrant yellow background with the prominent DHL logo ensures high visibility and brand recognition. 
• Clear Value Proposition: The phrase “Flexibility with Automation” succinctly conveys the benefit of DHL’s solutions. 
• Engaging Call-to-Action: The “Learn More” button invites users to explore detailed content, enhancing engagement. 

125. Deutsche Bank 

Deutsche Bank’s LinkedIn ad explores the futuristic intersection of the metaverse and banking. The ad presents a visually captivating digital rendering of a Deutsche Bank branch within the metaverse, showcasing innovative architecture and design. The accompanying text highlights the potential of AI and the metaverse in creating new business models for banking, despite the initial hype subsiding. By posing the question, “What does the metaverse have to do with banking?” the ad invites curiosity and engagement. The visual elements, combined with the forward-thinking message, position Deutsche Bank as a leader in adopting emerging technologies.

Unique Points in the Image

Reasons for this ad being one of the top LinkedIn ad examples are:

• Futuristic Design: The digital rendering of the Deutsche Bank branch within the metaverse is visually striking and innovative, capturing attention immediately. 
• Metaverse Integration: The ad illustrates the concept of integrating traditional banking services within the metaverse, emphasizing cutting-edge advancements. 
• Engaging Question: The ad starts with a thought-provoking question, encouraging viewers to engage and consider the future of banking. 
• AI and New Business Models: The mention of AI and new business models highlights Deutsche Bank’s commitment to leveraging technology for growth and innovation. 

126. Delta Air Lines 

Next on our list of top LinkedIn ad examples is the Delta Air Lines’ LinkedIn ad. The ad celebrates its commitment to employee investment. The concept is to highlight a substantial pay raise initiative representing nearly a $500 million annual investment. The ad features a diverse group of Delta employees, showcasing inclusivity and unity. Over the past 15 years, Delta has consistently rewarded its employees with raises, averaging an annual increase of 5%. This initiative increases starting pay to $19 an hour, reflecting Delta’s dedication to recognizing and valuing its workforce. The ad emphasizes Delta’s priority of putting employees first, aiming to attract potential talent by showcasing its positive work environment and competitive compensation. 

Unique Points in the Image

Here are some features of this ad for being one of the top LinkedIn ad examples:

• Diverse Representation: The image features employees from various roles and backgrounds, emphasizing Delta’s commitment to diversity and inclusion. 
• Employee Unity: The group of smiling employees portrays a sense of unity and teamwork, reflecting a positive workplace culture. 
• Clear Messaging: The text clearly communicates the significant pay raise and investment in employees, reinforcing Delta’s dedication to its workforce. 
• Professional Appearance: The employees are in uniform, which showcases professionalism and the importance of each role within the company. 

127. Deloitte 

Deloitte’s LinkedIn ad envisions a future where artificial intelligence (AI) caters to the diverse needs of all individuals. The ad features a dynamic, futuristic image encapsulating people within a digital sphere. The ad symbolizes the integration of AI into everyday life. The overlay of binary code and data streams signifies the technological advancements driving this change. By promoting the transformative potential of Generative AI (GenAI), Deloitte positions itself as a leader in harnessing cutting-edge technology to meet societal needs. The ad aims to engage professionals interested in AI’s role in shaping a more inclusive and technologically advanced future. 

Unique Points in the Image

Here are the reasons why the ad is considered one of the top LinkedIn ad examples:

• Futuristic Imagery: The digital sphere encapsulating people signifies the integration of AI into society, highlighting Deloitte’s futuristic vision. 
• Data Visualization: The overlay of binary code and data streams represents the technological advancements driving AI, reinforcing Deloitte’s expertise in data and technology. 
• Inclusive Representation: The depiction of diverse individuals within the sphere emphasizes AI’s potential to cater to a broad range of needs, aligning with Deloitte’s commitment to inclusivity. 
• Bold Branding: The prominent display of Deloitte’s logo and consistent color scheme enhances brand recognition and conveys professionalism. 

128. Dell Technologies 

Dell Technologies’ LinkedIn ad promotes an AI workshop organized by DWEN (Dell Women’s Entrepreneur Network) in collaboration with Microsoft. The ad invites small business owners to explore AI’s potential through practical tips, real success stories, and networking opportunities. The image features a sleek design with a head silhouette connected to circuit-like nodes, symbolizing the integration of AI into business strategies. The bold colors and clear text enhance visibility and engagement, emphasizing the value of the workshop for entrepreneurs looking to leverage AI in their marketing efforts. 

Unique Points in the Image 

• Sleek Design: The head silhouette connected to circuit-like nodes represents the integration of AI into business strategies, creating a visually appealing and informative design. 
• Collaboration Highlight: The inclusion of Microsoft’s logo emphasizes the credibility and value of the workshop, showcasing a strong partnership. 
• Clear Call-to-Action: The bold text and clear information about the workshop’s date, time, and purpose encourage immediate engagement and registration. 
• Focused Branding: The use of Dell’s branding colors and the DWEN logo maintains brand consistency and recognition, reinforcing the company’s commitment to supporting entrepreneurs. 

129. Cushman & Wakefield 

Cushman & Wakefield’s LinkedIn ad targets military personnel, veterans, and military spouses, promoting careers in commercial real estate. The ad features a smiling worker wearing a hard hat and safety gear, symbolizing opportunity and job satisfaction. The tagline “Life is what we make it” is prominently displayed, conveying empowerment and a positive outlook on career opportunities within the company. The ad’s call-to-action, “Apply,” encourages immediate engagement, and the bold red and white text against a dark background enhances readability and impact. 

Unique Points in the Image

Here are the reasons for the ad being one of the top LinkedIn ad examples:

• Targeted Demographics: The ad specifically addresses military personnel, veterans, and military spouses, showcasing the company’s inclusive hiring practices. 
• Empowering Message: The tagline “Life is what we make it” conveys a sense of empowerment and motivation, appealing to job seekers looking for meaningful careers. 
• Visual Appeal: The image of a smiling worker in safety gear creates a positive and inviting visual, representing job satisfaction and a welcoming work environment. 
• Effective Branding: The Cushman & Wakefield logo and consistent color scheme reinforce brand recognition and trustworthiness. 

130. Cummins Inc. 

Cummins Inc.’s LinkedIn ad promotes the Cummins X15 engine, emphasizing it as a long-term investment that enhances a truck’s resale value. The ad features a bold and vibrant image of the Cummins X15 engine against a red background, capturing immediate attention. The text “UPGRADE NOW!” in large, white letters urges immediate action. The tagline “Minimize depreciation & maximize value” highlights the financial benefits of choosing the X15 engine. This ad targets truck owners and fleet managers, appealing to their practical and financial considerations with a clear call to action to invest wisely. 

Unique Points in the Image

Here are the reasons why the ad is one of the top LinkedIn ad examples of 2024:

• Vibrant Visuals: The bright red background and detailed image of the Cummins X15 engine make the ad visually striking and hard to miss. 
• Strong Call to Action: The phrase “UPGRADE NOW!” is prominently displayed, encouraging immediate engagement and decision-making. 
• Financial Emphasis: The focus on minimizing depreciation and maximizing value appeals directly to the financial interests of the target audience. 
• Brand Recognition: The Cummins logo is prominently displayed, reinforcing brand identity and trust. 

131. CSX 

CSX’s LinkedIn ad celebrates a significant achievement by its Total Distribution Services Inc. (TDSI) team at the automotive transload facility in New Boston, Michigan. The team was awarded the Highest Quality Review Score by the Association of American Railroads. The ad features a group photo of the TDSI team members, smiling and proudly holding the award. This image emphasizes the importance of teamwork, quality service, and industry recognition. By showcasing this achievement, CSX highlights its commitment to excellence and its dedication to providing top-notch services in the transportation industry. 

Unique Points in the Image

Here are the reasons why the ad makes it to the list of top LinkedIn ad examples:

• Team Celebration: The image captures a moment of pride and celebration among the team members, conveying a strong sense of camaraderie and achievement. 
• Award Recognition: The award prominently displayed in the center of the image highlights the team’s accomplishment and adds credibility to the company’s reputation. 
• Professional Setting: The background, featuring a professional setting with a banner and corporate attire, reinforces the formal recognition of the award. 
• Diverse Team: The diverse group of team members in the image reflects the inclusive and collaborative culture at CSX. 

132. Comcast Business 

Comcast Business’s LinkedIn ad offers an enticing promotion to potential customers. “Save $500 on a new Samsung device when switching to Comcast Business Mobile with Business Internet”. The ad features a sleek design with the Galaxy S24 Series phones prominently displayed. The ad showcases their appeal. The $500 savings offer is highlighted in bold text. This ensures the ad grabs attention immediately. This ad effectively combines a strong visual appeal with a compelling financial incentive. It encourages businesses to consider switching their mobile services to Comcast Business Mobile. It leverages urgency with the “Act now and save!” call-to-action to prompt immediate engagement. 

Unique Points in the Image

Here are some unique features that add the ad campaign to the list of top LinkedIn ad examples:

• Prominent Discount Highlight: The $500 off offer is prominently displayed in large, bold text, making it the focal point of the ad. 
• High-Quality Device Imagery: The image of the Samsung Galaxy S24 Series showcases the latest technology, appealing to tech-savvy businesses. 
• Branding and Call-to-Action: The Comcast Business Mobile logo and the “Learn more” button are clearly visible, providing easy access for further engagement. 
• Clean and Modern Design: The ad uses a clean, modern design with a blue color scheme that is both professional and eye-catching. 

133. Cox Communications 

Next on the list of top LinkedIn ad examples is Cox Communications’ LinkedIn ad. This ad is focused on recruiting for sales careers within their Cox Media division. The ad emphasizes the company’s commitment to fostering sincere, authentic relationships built on trust. The image features a confident and approachable individual walking through a vibrant office space. This concept suggests a dynamic and welcoming work environment. The headline, “We’re Here to Help You Thrive,” is added along with the call to action to search sales careers at Cox Media. This is designed to attract ambitious professionals looking for a supportive and growth-oriented workplace. The ad effectively combines a motivational message with a clear and inviting visual to draw potential candidates. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Positive Work Environment: The image of a confident individual in a vibrant office setting conveys a positive and engaging workplace culture. 
• Strong Call to Action: The phrase “We’re Here to Help You Thrive” is prominently displayed, encouraging viewers to consider a career with Cox Media. 
• Professional and Welcoming Imagery: The visual of the individual in business attire walking through the office adds a professional yet approachable feel to the ad. 
• Clear Branding: The Cox Media logo and the call to action to apply are clearly visible, ensuring the brand is immediately recognizable. 

134. Cognizant 

Cognizant’s LinkedIn ad centers on the evolving landscape of generative AI and its broader implications beyond productivity gains. The ad features a whimsical illustration of a pizza melting into goo, metaphorically representing the transformative and somewhat unpredictable nature of generative AI in the consumer world. The text highlights the shift from traditional search methods to a generative AI-driven era, emphasizing the new and emergent impacts on consumers and the digital ecosystem. This ad is designed to capture attention with its unique imagery and prompt readers to consider deeper, often overlooked aspects of AI advancements. This ad has therefore made it into the top LinkedIn ad examples list of 2024.

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Metaphorical Imagery: The melting pizza symbolizes the transformative and somewhat chaotic impact of generative AI, making the abstract concept more relatable. 
• Whimsical and Creative: The use of a fun and unexpected image stands out in professional feeds, grabbing attention and sparking curiosity. 
• Clear Brand Identity: The Cognizant logo is prominently displayed, ensuring brand recognition. 
• Engaging Headline: The title “Tasty Pizza Glue: The new world of generative search” is catchy and intriguing, inviting viewers to learn more about the topic. 

135. Chevron 

Chevron’s LinkedIn ad highlights the company’s commitment to delivering lower carbon energy in New Mexico. The image features two Chevron employees in hard hats and safety gear, engaging in a conversation on-site with an oil rig in the background. The text overlay, “helping fuel New Mexico toward the future that’s Energy in Progress,” reinforces Chevron’s focus on sustainability and progress. This ad aims to portray Chevron as a forward-thinking company, dedicated to innovative energy solutions that support environmental goals. 

Unique Points in the Image 

Here are some unique features of the ad that adds it to the list of top LinkedIn ad examples:

• On-Site Imagery: The use of a real-life industrial setting with employees in safety gear provides authenticity and credibility to the ad. 
• Focus on Sustainability: The text highlights Chevron’s commitment to lowering carbon emissions, aligning with current environmental concerns. 
• Brand Visibility: The Chevron logo is clearly visible, ensuring brand recognition. 
• Future-Oriented Message: The phrase “Energy in Progress” conveys a sense of ongoing innovation and forward momentum. 

136. Charles Schwab 

Charles Schwab’s LinkedIn ad emphasizes the company’s dedication to helping clients take control of their financial futures. The image shows a client and a financial advisor in a detailed discussion, with the advisor presenting financial charts and documents. This visual reinforces the personalized service and attention to detail that Charles Schwab offers its clients. The tagline, “Schwab was built around a simple idea: put the client first,” underlines the company’s customer-centric approach. This ad appeals to potential clients by highlighting the professionalism and supportive environment Schwab provides. 

Unique Points in the Image 

• Personal Interaction: The image captures a one-on-one meeting, emphasizing personalized financial advice. 
• Professional Environment: The setting is a well-organized office, suggesting trustworthiness and professionalism. 
• Focus on Data: The presence of financial charts and documents highlights Schwab’s analytical and detailed approach to client services. 
• Clear Branding: The Charles Schwab logo is prominently displayed, ensuring brand recognition and trust. 

137. CBRE Investment Management 

Next on our journey into the top LinkedIn ad examples is the CBRE Investment Management’s LinkedIn ad. This ad promotes the importance of including real assets in an investment portfolio. The aim is to lower volatility and protect against inflation. The image features a modern urban landscape with office buildings. This concept symbolizes stability and growth. The tagline “Anchoring your portfolio with real assets” is prominently displayed. This reinforces the idea of stability and security. This ad effectively conveys the benefits of diversifying investments with real assets to achieve portfolio resilience. This ad serves as a great addition to the top LinkedIn ad examples of 2024.

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Modern Urban Landscape: The background image of office buildings suggests stability and growth, appealing to professionals and investors. 
• Clear Messaging: The tagline “Anchoring your portfolio with real assets” is prominently displayed, emphasizing the key message of stability. 
• Professional Branding: The CBRE logo is clearly visible, ensuring brand recognition and trust. 
• Reassurance of Expertise: The mention of “investment involves risk” provides a realistic view, adding credibility to the advice. 

138. Caterpillar Inc. 

Caterpillar Inc.’s LinkedIn ad emphasizes the security and reliability of their VisionLink® technology in preventing theft. The image features a Cat® backhoe loader prominently displayed. This symbolizes the brand’s rugged and dependable machinery. The ad highlights a real-life scenario where the technology successfully tracked and recovered stolen equipment. This showcases the product’s advanced features. It also builds trust with potential customers by demonstrating a tangible benefit of using Caterpillar’s machinery and technology. 

Unique Points in the Image 

• Powerful Visual of Machinery: The image of the backhoe loader is dramatic and captures the robustness of Caterpillar equipment. 
• Real-Life Success Story: Mentioning the theft and recovery scenario adds authenticity and demonstrates the effectiveness of VisionLink®. 
• Clear Branding: The Caterpillar logo is clearly visible, reinforcing brand identity. 
• Engaging Tagline: The playful “Thieves 0 – Caterpillar 1” makes the ad memorable and conveys the message succinctly. These features help this ad reach one of the top LinkedIn ad examples of 2024.

139. Cathay Pacific 

Cathay Pacific’s LinkedIn ad showcases their award-winning service through a visually appealing image. They showcased a smiling flight attendant in a crisp, red uniform, serving a passenger on a flight. The ad effectively conveys a sense of professionalism and hospitality. It also emphasizes the exceptional in-flight experience that Cathay Pacific is known for. The background of the airplane’s interior creates a context of comfort and luxury. This invites viewers to explore Hong Kong and beyond with Cathay Pacific. No doubt, it needs a spot on the top LinkedIn ad examples of 2024.

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Warm and Friendly Service: The flight attendant’s welcoming smile and professional attire symbolize Cathay Pacific’s commitment to excellent customer service. 
• Luxury and Comfort: The interior of the airplane cabin in the background suggests a comfortable and high-quality travel experience. 
• Clear Branding: The use of Cathay Pacific’s recognizable uniform and logo reinforces brand identity. 
• Visual Appeal: The clean, well-lit image with a focus on the flight attendant creates a positive and inviting visual impact. 

140. Capgemini 

Capgemini’s LinkedIn ad creatively uses a cartoon illustration to capture attention and convey its message about the opportunities in AI. The illustration features two groups of scientists on either side of a chessboard, with one group representing traditional algorithms and the other abstract AI. The scientists are depicted in a playful yet competitive manner, emphasizing the strategic aspect of leveraging AI technologies. The ad suggests that understanding and utilizing AI effectively can lead to significant opportunities. This idea is much like playing a strategic game of chess. The ad as a whole, stands as an addition to the top LinkedIn ad examples for 2024.

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Cartoon Illustration: The use of a cartoon adds a playful and engaging element to the ad, making it stand out. 
• Visual Metaphor: The chessboard symbolizes strategy and planning, relating to the careful consideration needed in AI implementation. 
• Contrasting Groups: The depiction of two distinct groups (traditional algorithms vs. abstract AI) highlights the evolving landscape of AI technologies. 
• Humorous and Engaging: The scientists’ animated expressions and actions add humor, making the ad more memorable. 

141. C.H.Robinson 

Next on our list of top LinkedIn ad examples is C.H. Robinson’s LinkedIn ad. This ad emphasizes its vast cross-dock and warehouse space. It highlights the company’s leadership in cross-border shipping for the automotive industry. The ad prominently features a large text overlay stating “1.5M+ SQ FT Cross-dock & Warehouse Space”. This text is against a backdrop of a map of North America. This visual approach instantly communicates the company’s extensive infrastructure and capacity. The ad also includes a checklist title for “9 Essential Considerations for Cross-Border Shipping,”. This checklist encourages users to provide useful information relevant to their industry needs. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Prominent Text Overlay: The large, bold text stating “1.5M+ SQ FT” immediately draws attention and conveys the scale of C.H. Robinson’s operations. 
• Map Background: The use of a North American map highlights the company’s geographical reach and expertise in cross-border shipping. 
• Checklist Mention: The ad teases valuable content (“9 Essential Considerations for Cross-Border Shipping”), which adds a layer of educational value and encourages further interaction. 
• Corporate Colors and Branding: The use of corporate colors and the C.H. Robinson logo reinforces brand recognition and trust. 

142. Bristol Myers Squibb 

Bristol Myers Squibb’s LinkedIn ad introduces ACTioN, the Autoimmunity Cell Therapy Network. This technology is aimed at advancing cell therapy for autoimmune diseases. The ad targets immunology experts, inviting them to join the initiative at EULAR2024, a prominent event in the field. The visual features a professional healthcare setting with two women engaged in discussion. The concept reinforces the collaborative and innovative spirit of the initiative. The text highlights the goal of uniting leading academics, researchers, and physicians to push forward the future of treatments for autoimmune diseases. This is a great addition to the top LinkedIn ad examples list for 2024.

Unique Points in the Image 

• Introduction of ACTioN: The ad prominently introduces the Autoimmunity Cell Therapy Network (ACTioN), highlighting its purpose and goals. 
• Professional Setting: The image of two women in a healthcare setting adds a personal and professional touch, emphasizing collaboration and innovation. 
• Event Mention: Mentioning EULAR2024 links the ad to a significant event, attracting the attention of industry professionals. 
• Brand Colors and Logo: The use of brand colors and the Bristol Myers Squibb logo enhances brand recognition and trust. 

143. Boxx Technologies 

BOXX Technologies’ LinkedIn ad highlights their industry-specific workstations designed to enhance professional workflows. The ad features sleek images of BOXX workstations alongside a high-tech engineering environment, emphasizing precision and productivity. The accompanying text invites professionals to configure their custom workstations today. The ad positions BOXX as a provider of purpose-built solutions tailored to specific industry needs. The ad appeals to those seeking to elevate their productivity with tailored hardware solutions. This has no doubt, made it into the list of top LinkedIn ad examples.

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Sleek Workstation Design: The image showcases the modern and professional design of BOXX workstations, appealing to tech-savvy professionals. 
• High-Tech Engineering Environment: The background image of a high-tech engineering setup emphasizes the workstation’s application in precision-demanding industries. 
• Industry-Tailored Solutions: The ad text highlights that the workstations are crafted specifically for professional workflows, offering customization options. 
• Visual of Digital Engineering: The inclusion of digital engineering elements in the background reinforces the advanced capabilities of the BOXX workstations. 

144. BP 

BP’s top LinkedIn ad examples focus on promoting a sustainable transportation ecosystem in America. They did this through the expansion of the electric vehicle (EV) charging network. The ad features an image of a modern BP Pulse EV charging station with a person casually walking by. This concept suggests ease of use and accessibility. The accompanying text highlights five key policies that can support this development. The ad reinforces BP’s commitment to sustainable energy solutions. The ad’s visual appeal and clear message about policy-driven progress towards sustainability. This makes it effective and informative.  

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Modern Charging Station: The image prominently features a sleek, state-of-the-art BP Pulse EV charging station, emphasizing innovation and modernity. 
• Casual User Interaction: The person walking near the charging station portrays the ease and normalcy of using EV infrastructure, making it relatable. 
• Bright and Clear Setting: The bright, clear sky and well-lit setting symbolize a clean, sustainable future. 
• Branding and Message Alignment: The BP logo and the “pulse” branding on the charging station align with the company’s image and message of driving forward sustainable solutions. 

145. Boston Scientific 

Boston Scientific’s LinkedIn ad highlights their commitment to expanding accessible healthcare, particularly for the Asian-American community. The ad features two smiling employees holding educational materials. This emphasizes the company’s focus on inclusivity and patient education. The backdrop displays the Watchman FLX device, reinforcing Boston Scientific’s dedication to innovative healthcare solutions. This visual representation underscores the company’s efforts in bridging gaps in care. It also shows to support diverse communities through employee resource groups like PEARL. 

Unique Points in the Image 

• Diverse Representation: The ad prominently features employees of different ethnic backgrounds, showcasing Boston Scientific’s commitment to diversity and inclusivity. 
• Educational Focus: The employees hold educational materials, highlighting the company’s efforts to provide accessible information to patients. 
• Product Display: The Watchman FLX device is featured in the background, linking the ad to Boston Scientific’s innovative healthcare solutions. 
• Engaging Visuals: The bright, welcoming smiles of the employees create a positive and approachable image, making the ad more engaging. 

146. Boston Consulting Group 

Boston Consulting Group’s LinkedIn ad celebrates their recognition as a leader in AI services by Forrester. The ad’s sleek and minimalist design features a bold statement highlighting BCG’s excellence in delivering impactful AI solutions. This ad underscores the company’s significant industry influence. The green and black color scheme, paired with a modern graphic element, adds a touch of sophistication. It also reinforces the company’s brand identity. This ad showcases BCG’s industry leadership. It also emphasizes their commitment to driving business impact through advanced AI services. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Minimalist Design: The ad uses a clean, minimalist design that directs focus to the key message without distractions. 
• Bold Typography: The prominent, bold typography emphasizes the recognition and leadership of BCG in AI services. 
• Brand Colors: The green and black color scheme aligns with BCG’s brand identity, creating a cohesive visual impact. 
• Modern Graphics: The use of subtle, modern graphic elements adds sophistication and enhances the ad’s visual appeal.

147. Booz Allen Hamilton 

Booz Allen Hamilton’s LinkedIn ad highlights their hiring campaign on the East Coast. They did this by encouraging job seekers to find roles that align with their lifestyle aspirations. The image showcases a diverse group of employees standing confidently in front of the company’s building. The ad reflects Booz Allen Hamilton’s commitment to diversity and inclusion. The ad’s text invites potential candidates to explore open job positions. This  makes it appealing to a broad audience looking for career opportunities in a reputable organization. This ad effectively combines visual diversity with a clear, inviting call to action. This ad has no doubt made it into the list of top LinkedIn ad examples.

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Diverse Representation: The image features a diverse group of employees, showcasing Booz Allen Hamilton’s inclusive work environment. 
• Corporate Backdrop: The company’s building in the background reinforces the corporate identity and the professional setting of the job opportunities. 
• Bright and Inviting Colors: The use of bright, vibrant clothing on the employees makes the image visually appealing and engaging. 
• Friendly and Welcoming Atmosphere: The employees’ smiles and relaxed poses create a welcoming and approachable impression of the company. 

148. Jeppesen 

Jeppesen, a Boeing Company, promotes their FliteDeck Pro solution in this LinkedIn ad. The ad campaign highlights its capability to provide critical diversion data to air crews when they need it. The image shows two pilots in the cockpit, emphasizing the real-world application of the software in enhancing flight operations. The ad text focuses on the benefits of moving away from traditional paper charts and PDFs to more streamlined and efficient digital data solutions. This ad effectively communicates the value proposition of Jeppesen’s advanced technology for aviation professionals. 

Unique Points in the Image 

Here’s why the ad has entered the top LinkedIn ad examples lsit for 2024:

• Real-life Application: The image features two pilots in a cockpit, showcasing the practical use of Jeppesen’s solution in a real-world aviation setting. 
• Professional Setting: The cockpit environment underscores the professional and critical nature of the information being provided. 
• Clear Value Proposition: The text highlights the key benefit of the product – providing crucial diversion data exactly when and where it is needed. 
• Modernization Emphasis: The ad contrasts the advanced digital solution with outdated paper charts and PDFs, stressing the efficiency and modernization brought by Jeppesen’s product. 

149. BNP Paribas Asset Management 

BNP Paribas Asset Management’s top LinkedIn ad examples highlight their strategic adjustments in multi-asset portfolios. The ad particularly emphasized the doubling of their investments in US tech stocks. The ad suggests that the current price falls present a buying opportunity. This is driven by the belief in the robust earnings and dynamism of these companies. The image features a team of professionals analyzing financial data in a modern office setting. This underscores the thorough research and expertise backing their investment decisions. This ad aims to inform and attract investors by showcasing BNP Paribas’ proactive and strategic approach to asset management. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Professional Team Setting: The image depicts a team of analysts working together, reinforcing the collaborative and informed nature of BNP Paribas’ investment strategies. 
• Modern Office Environment: The contemporary office setting highlights the company’s modern and forward-thinking approach. 
• Visual Data Representation: Graphs and charts in the background emphasize the analytical and data-driven decisions made by BNP Paribas. 
• Action-Oriented Message: The clear call to action, “Read Now,” encourages immediate engagement with their detailed report on portfolio changes. 

150. Barclays Investment Bank 

Barclays Investment Bank’s LinkedIn ad focuses on their US Equity Research team’s achievements. The ad invites stakeholders to recognize their analysts. They asked to vote them 5 stars in the 2024 Institutional Investor All-America Research survey. The ad showcases key analysts specializing in various sectors, including payments, clean energy, retail, and healthcare technology. The visually appealing design with bright, contrasting colors and professional headshots of the analysts aims to build credibility. It also highlights the expertise within Barclays. This ad strategically blends a call to action with a display of talent. It helps in encouraging engagement from the audience while reinforcing Barclays’ leadership in equity research. 

 Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• Prominent Analyst Headshots: The ad features professional headshots of the analysts, making it personal and relatable. 
• Sector Specialization: Each analyst’s specialization is highlighted, showcasing Barclays’ diverse expertise across multiple industries. 
• Bold Call to Action: The clear and direct call to action, “Vote 5 stars,” encourages immediate participation in the survey. 
• Professional and Clean Design: The use of vibrant colors and clean layout emphasizes the ad’s professionalism and attention to detail. 

151. Bechtel Corporation 

Bechtel Corporation’s top LinkedIn ad examples highlight the company’s enduring legacy of over 125 years in delivering inspiring projects and supporting local communities. The ad is a call to action for an in-person hiring event in Columbus, OH. It emphasizes Bechtel’s progress in the semiconductor industry. The visual element of the ad features a high-tech semiconductor chip, symbolizing innovation and technological advancement. This ad effectively combines historical pride with a forward-looking vision. It also attracts potential employees by showcasing Bechtel’s commitment to cutting-edge technology and community impact. 

Unique Points in the Image 

Here are some features of this ad that made it to the list of top LinkedIn ad examples:

• High-Tech Semiconductor Image: The image of the semiconductor chip immediately conveys innovation and progress in the tech industry. 
• Legacy Emphasis: The mention of “125+ years” underscores Bechtel’s long-standing history and reliability. 
• Event Details: Clear and concise details about the hiring event, including date, time, and location, make it easy for interested candidates to attend. 
• Professional Branding: The use of Bechtel’s logo and consistent color scheme reinforces brand recognition and trust.

Conclusion

As we reflect on these 150+ top LinkedIn ad examples, it becomes clear that successful advertising on this platform goes beyond mere promotion. It’s about telling a story, connecting on a personal level, and showcasing what truly makes a brand unique. These top LinkedIn ads remind us of the power of authenticity and creativity in capturing the attention and hearts of audiences. By understanding and implementing the strategies behind these top campaigns, businesses can elevate their own LinkedIn ad efforts. They can forge stronger connections and drive impactful results in their niche.