Behind The Scenes Videos: Building Authenticity and Trust

Gone are the days when consumers relied on a company’s logo and culture to understand what drove passion in them. Today, consumers have gone beyond understanding the culture of the company by merely taking a look at the logos. To foster authenticity and genuine support, they need to dig deeper into the culture of the company to find themselves relatable. That’s when companies can rely on BTS—Behind The Scenes videos. They use this to reveal the people working there, their processes, and their passion. Building authenticity with BTS videos helps meet the desire for transparency and connection by highlighting every moment and every effort that goes into making your business unique.

Summary

• Introduction: The importance of brand authenticity and trust in the digital age. How behind-the-scenes videos can humanize your brand and foster deeper connections with your audience.
• The Power of Authenticity: Exploring the benefits of BTS videos in building trust, transparency, and emotional connection with viewers.
• Crafting Engaging Behind-the-Scenes Content: Strategies for creating compelling BTS videos that resonate with your audience and showcase your brand personality.
• Examples of Success: Delving into real-world examples of brands that have effectively utilized BTS videos to connect with their audience.
• Optimizing BTS Videos for Different Platforms: Understanding how to tailor your BTS content for various social media channels to maximize engagement.
• Metrics that Matter: Tracking and analyzing the performance of your BTS videos to measure their impact and refine your content strategy.
• Behind-the-Scenes Videos: FAQs: Addressing common questions and concerns regarding creating and utilizing BTS video content.
• Conclusion: Recap of key takeaways, emphasizing the importance of BTS videos in building brand authenticity, and a call to action.

The Power of Authenticity

Authenticity is one of the best marketing strategies that companies can engage in to attain their objectives. When people are browsing the web for various reasons they come across all kinds of marketing messages and advertising campaigns. The quest for real connection is still alive. In the form of BTS videos, the brands convey to customers that they have nothing to hide from them.

• Build Trust & Transparency: Showing the audience the work behind the scenes helps to demonstrate an open attitude to the social process. It helps in creating transparency which is an important factor when there is a need for developing long-term relationships with customers.
• Humanize Your Brand: BTS videos add value and a human touch to your brand. Being able to showcase the people behind the brand and their passion and commitment to the business brings the viewer closer to identifying with the brand they are watching.
• Evoke Emotion: BTS videos help in igniting the spirits of the customers. They feel connected with the brand, ensuring trust and confidence.
• Boost Engagement: It could be said that BTS content can be inherently interesting and engaging. We as people are very curious about how things are run. This curiosity can positively influence users’ interest in your brand and content.

Crafting Engaging Behind-the-Scenes Content

Concept Ideas for Behind-the-Scenes Videos:

Behind the scenes videos offer a unique opportunity for companies to showcase their operations, culture, and people authentically and engagingly. These videos can help build transparency, trust, and a stronger connection with customers, clients, and potential employees. Here are some concept ideas for creating effective behind-the-scenes videos for companies:

• A Day in the Life: Brands can showcase a day at your company where they can highlight what happens in different teams and departments.
• Meet the Team: One interesting concept is that brands can Introduce team members, their personalities, and what they do.
• The Creative Process: Another creative approach to connect with the audience is by taking them on a journey that highlights how your brand caters to the needs of the customers. 
• Company Culture: Offer a glimpse into your company culture, values, and work environment.
• Office Tour: Give viewers a virtual tour of your office or workspace. Highlight key areas such as collaborative spaces, recreational areas, and unique office features that reflect your company culture and values.
• Employee Interview: Brands can feature the interview of employees from different departments highlighting their roles, their growth, and experiences and discussing things that make the workplace so enjoyable.

Tips for Creating Compelling BTS Videos:

When it comes to creating compelling BTS videos, brands must ensure careful planning and creativity. Moreover, the attention to detail in the video can also go a long way in connecting with your audience on an emotional level. Here are some tips to create interesting and engaging compelling BTS videos that your customers can relate to.

• Keep it Authentic: Conversation shall be realistic and natural. Do not overproduce or script videos too much.
• Focus on Storytelling: Plan on telling a story when creating your BTS content. Consider what kind of story you want to narrate about your brand and the people behind it.
• High-Quality Audio & Visuals: Even though professional production quality in BTS videos is not necessary, make sure to use proper audio and visuals to present your work acceptably.
• Embrace Imperfections: Don’t shy away from showcasing the behind-the-scenes details of your business. Authenticity is appealing while the façade of perfection is repulsive.
• Call to Action: Always remember to include a call to action in your video to inspire your viewers to interact with your brand.

By following these tips, brands can create engaging and insightful BTS videos that offer a unique glimpse into the perspective, and culture of their organizations.

Examples of Success: Behind the Scenes Video Platforms

The BTS video should be in optimum format and length depending on the platform you intend to use. This will ensure that your videos get maximum attention and engagement from the customers it is intended to serve. Different platforms have varying audience preferences, viewing behaviors, and technical requirements, so it’s essential to adapt your content accordingly.

YouTube

• YouTube gives the most flexibility for the duration of a video.
• You can create short documentaries that expand on the story of your company (length: 5 – 10 minutes).
• Make use of YouTube’s analytics to monitor the level of interaction with the content and to improve it.

Instagram

• Instagram Stories and IGTV are great for short-length BTS content.
• Make sure your videos are concise and interesting (Less than 1 minute for Stories and IGTV).
• Use illustrations and text overlays and interactive elements, such as polls or quizzes, to enhance interest.

TikTok

• The short and to-the-point videos work well for TikTok.
• Present your company culture, team’s personalities or how you make your products or services in a highly entertaining way – as short as possible – ideally under a minute.
• Use popular hashtags and challenges to boost your account.

Facebook & Twitter

• It is also worth noting that both Facebook and Twitter allow you to share the BTS content even though they are not primarily video-sharing platforms.
• Make videos short but compelling and ensure they have captions to grab the attention of viewers who have disabled audio.

So, once you have determined on which platform you are planning to share the BTS videos, it becomes easy for you to understand the metrics, and how well the BTS videos are performing. In the section below this, we have highlighted the key components of measurement of metrics. Additionally, you will discover the significance of measuring the metrics as you scroll through the below section.

Metrics that Matter: Behind the Scenes Videos

Monitoring and analyzing the performance of your BTS videos on the platform is crucial for understanding what resonates with your audience and refining your strategy for future content. By keeping a close eye on metrics such as views, engagement rates, and audience demographics, you can gain valuable insights into which aspects of your videos are most effective in capturing viewers’ attention and driving interaction. 

• Video Views: The total number of views of your BTS videos across Various platforms.
• Engagement Rate: Shows how much viewers engage with your videos by measuring likes, comments, shares, and clicks at video cards (CTAs).
• Click-Through Rate (CTR): The number of times the link within the video or in the description has been clicked.
• Brand Awareness & Sentiment: Use social listening tools to track which social media users have mentioned your brand and how they perceive BTS-related content from you.
• Website Traffic & Conversions: Monitor how BTS videos move traffic and convert to your website. g. , sales, signups).
• After analyzing these metrics you would be able to get insights about the audience interests and what type of BTS content works for them. This will enable you to further develop your strategy to produce even more interesting behind-the-scenes content that increases brand awareness and facilitates marketing goal attainment.

To illustrate the transformative power of behind-the-scenes (BTS) videos in building brand authenticity and trust, let’s explore real-world examples of brands that have successfully utilized this strategy. These case studies highlight how BTS content can humanize a brand, foster emotional connections, and drive engagement, ultimately contributing to business growth and customer loyalty.

Case Study Examples

GoPro’s Behind-the-Scenes Video Advertisements

• Background: Another example of companies that have successfully implemented BTS videos is GoPro – the manufacturer of action cameras, whose in videos show the freedom and adrenaline adventures of their consumers.
• Implementation: GoPro constantly uploads BTS videos that demonstrate real-life action from athletes, travelers, and other customers. These videos are about the fun and the trouble of such undertakings, which provides an unfiltered perspective on what they go through.
• Outcome: Such BTS videos have greatly increased GoPro’s brand credibility making the viewers watch how the company’s products are used in real life. Thanks to these videos, all those moments were captured, so the emotional bond with the brand has been created, which in turn has a positive impact on the brand’s credibility and, therefore, sales.

Dollar Shave Club and Their Hilarious Office Culture Videos

• Background: Another company that incorporates BTS videos is Dollar Shave Club – the company that is famous for its non-traditional and rather witty advertisements – the videos demonstrate how the employees of the company spend their working days, how they have fun, and how they enjoy their job.
• Implementation: Their BTS content may consist of practical jokes, some scenes from the workplace, and relaxed interviews with the staff. This approach of debranding makes the brand more humane and appealing to work for as compared to the other approaches.
• Outcome: Dollar Shave Club has effectively used humor and relatable in their BTS videos hence creating a bond with the audience, hence enhancing the brand. This relatable and entertaining content also appeals to the potential employees hence a boost in their recruitment strategies.

Heart-Touching Host Stories of Airbnb

• Background: Airbnb, a San Francisco-based company that offers short-term lodging, often employs BTS videos to showcase the success stories of the hosts and guests, therefore highlighting the fact that their service provides people with rather specific and individual experiences.
• Implementation: In the BTS videos, Airbnb usually reveals the real-life stories of the hosts and guests, which gives a viewer a sense of the essence of the platform. These videos stress the individuality and the hospitality of each place, which is important for this brand.
• Outcome: These emotionally resonant BTS videos have helped Airbnb build a strong sense of community and trust among its users. The personal stories not only enhance brand loyalty but also attract new users by showcasing the genuine and heartfelt experiences that Airbnb facilitates.

FAQs

1. How often should I post BTS videos?

There’s no one-size-fits-all answer. Consistency is key, but avoid bombarding your audience. Aim for a regular schedule (e.g., once a week or bi-weekly) and ensure the content remains fresh and interesting.

2. What equipment do I need to create BTS videos?

You don’t need a Hollywood production studio. Utilize your smartphone camera, and basic editing software, and focus on capturing genuine moments.

3. Can BTS videos be used for employee recruitment?

Absolutely!  BTS content showcasing your company culture and team environment can be a powerful tool for attracting top talent.

4. Is it okay to show negative aspects of my company culture?

While transparency is important, avoid negativity. Focus on showcasing the positive aspects of your work environment and team dynamics.

5. How can I measure the ROI (Return on Investment) of BTS videos?

Track website traffic, lead generation, and brand sentiment shifts after launching your BTS video campaign. Do this to gauge its effectiveness in achieving your marketing objectives.

6. What if I’m not comfortable being on camera?

Focus on showcasing other team members or aspects of your company culture. You don’t have to be the star of every BTS video.

7. Can BTS videos be used for B2B companies?

Absolutely!  Humanizing your brand and showcasing the team behind your products or services can be valuable. It can help build trust and relationships with potential clients in the B2B space.

8. How can I encourage employee participation in BTS videos?

Get your team involved in the brainstorming process for BTS content ideas.  Make them feel comfortable on camera by creating a relaxed and fun filming environment

Conclusion

Recap

This guide examined the concept of behind-the-scenes videos and how they are used to create a sense of authenticity and trust for a brand. We explored the value that content with BTS is bringing to the table. This ranges from increased transparency to humanizing a brand and allowing an emotional connection with the audience. We included advice for creating engaging BTS videos, and featured brand strategy samples, and discussed how best to target your content to each social media platform. It also answered frequently asked questions about how to create and measure the metrics for BTS videos.

Final Thoughts

Differentiation is crucial in the current business environment. Behind-the-scenes videos provide a great way to engage with the customer, show the human side of your brand, and establish a stronger relationship with the customer base. By using the strategies mentioned in the guide, brands can establish themselves as a friend to customers who can understand their emotions and needs.

Call to Action

Empower Your Brand Story with Behind the Scenes Videos!

Are you ready to showcase the real people behind your brand and create a deeper connection with your audience?  Take the following steps to get started:

• Brainstorm BTS Content Ideas: Identify the unique stories you can tell about your company culture, team members, or creative process.
• Plan & Script Your Videos: While maintaining a natural and unscripted feel, develop a loose structure or narrative for your BTS content to keep viewers engaged.
• Start Creating! Utilize your smartphone or readily available equipment to capture high-quality footage. Remember, authenticity is key.
• Promote Your BTS Content: Share your behind-the-scenes videos across your social media channels and website to maximize reach and engagement.
• Track & Analyze Results: Monitor key metrics to understand how your BTS videos are performing and refine your content strategy for even greater impact.

By following these steps and embracing the power of behind-the-scenes videos, you can transform your brand into a relatable and trustworthy entity that resonates with your target audience.