Instagram stands out as a platform where brands use it as a canvas to run their ads to garner huge attention from their audience. Let’s check out the 15 most innovative advertising campaigns from various brands and companies. The best Instagram advertising can evoke a sense of emotion, tell a captivating story to them, and use stunning visuals that stick in their minds. Let’s find out how these brands strategically use Instagram ad campaigns to make a name for themselves in the ever-evolving world of advertising and embark on a journey through the most exceptional and best Instagram Ad Campaigns of 2023 with our exclusive countdown of the top 15 ads
1. Nike Football
Nike often uses social media platforms such as Instagram ads to inspire people and to connect with fans. Recently, as a part of its best Instagram campaign, Nike football celebrated the success of Aitana Bonmatí, congratulating her on receiving the UEFA Women’s Player of the Year Award. To showcase her talent and dedication to the sport, Nike football ran Nike Instagram ads, emphasizing its connection with the athlete and her commitment to excellence.
2. Star Bucks
Starbucks, known for its wide range of aromatic coffee indulgences, garnered the attention of its customers by launching holiday-themed beverages. If you talk about the Best Instagram advertising, the launch of holiday-themed beverages is surely a strategic move to evoke a sense of holiday spirit among its customers. The new holiday flavors mentioned in the Starbucks Instagram ad included Peppermint Mocha, Caramel Brulée Latte, Chestnut Praline Latte, and Iced Sugar Cookie Almond Milk Latte to be served in bright red-colored cups.
3. Netflix Tudum
Netflix, being a global entertainment giant, frequently runs visually appealing and they end up belonging to the category of some of the Best Instagram ads. To let you know of its most recent Netflix Instagram ad, Netflix Tudum was promoted. You would know that Tudum is the sound that plays at the beginning of Netflix shows and it has been accepted as the name for the global fan event hosted by Netflix. The event provides updates on the announcements made and a platform to engage with the audience.
4. Hyundai Getaway Sales Event
Hyundai recently took to Instagram mentioning the Winter Getaway Sales Event. The sale is sure to bring huge savings with its exciting Getaway Sales Event. This limited-time event promises incredible deals and special offers that make driving into a new Hyundai an unforgettable experience.
5. Coca-Cola AI Holiday Card Generator
Make this year’s holiday season more exciting and memorable with Coca-Cola’s best Instagram ads featuring AI Holiday Card Generator. This is a user-friendly platform where users can create personalized festive greetings for their loved ones. The users can explore a plethora of themes to be set as a backdrop for the Holiday card. You can select a style, and it will show the subject and the selected creations around the famous destinations. Other than that, if you need some inspiration for this artwork, you can also check out the creations made by other members by checking out the Coca-Cola Instagram ad section.
Must see: 20+ Expert Strategies of Instagram Ad Optimization for Higher ROI in 2024
6. Oreo Unwrap Delicious Dishes
When it comes to mentioning the top Instagram ads, Oreo always makes sure that it remains at the forefront. Recently, Oreo joined hands with major outlets to host a lucky draw event. The winner could receive $5000 for the holiday travel bills. Along with that, a plethora of prizes were also up for grabs for the winner. The Instagram ad from Oreo featured visually appealing colors and the addition of Oreo biscuits in the backdrop further refined the aesthetics, making it one of the best ads on Instagram.
7. YouTube Shorts
YouTube shorts also made its name to the list of the best ads on Instagram. As a part of this Instagram campaign, YouTube went the extra mile it promote and showcase the YouTube shorts made by content creators. This is surely a strategic move made by the company by featuring snippets from the standout creators, offering a glimpse of their storytelling ability.
8. AirBnB Setup
In one of the top Instagram ads from Airbnb, AirBnB was seen extending a warm welcome to homeowners, encouraging them to transform their space into getaways for the guests. This video ad from AirBnB further mentioned the ease of process in the Airbnb Instagram ad, turning their home into a welcome retreat for the guests, as part of the AirBnB Setup program. Airbnb is a platform that helps homeowners rent their homes, rooms, or spaces to travelers. That’s what was exactly shown in this ad campaign. The best Instagram advertising interacts with the audience and uses stunning visuals and this ad checks all these boxes.
9. Intel Evo Laptops
Intel places itself at the forefront of innovation in a spectacular display of top Instagram ads which places laptops at the center stage. The video ad begins with a conversation happening between two people about the synchronization of files such as texts, videos, and even calls between the devices. This Instagram ad from Intel puts a special emphasis on promoting Intel Evo laptops that make connecting with smartphones a super-easy process, aimed at delivering a seamless experience to the users.
10. Marvel
No age restrictions apply when it comes to unleashing your inner superhero, and Jazwares invites you to join the city-saving fun in their incredible Spider-Man costumes! Whether you’re drawn to the dynamic energy of Miles Morales or the timeless appeal of Peter Parker, get ready to THWIP into action just in time for Halloween. You can guess right from the description how appealing this ad from Marvel must be.
11. Sony Electronics
Sony, the trailblazer in innovative technology, is turning heads with a captivating promotion for their beloved AI companion, Aibo. In a limited-time offer, Sony invites its audience to elevate their Aibo experience by bundling free accessories with every purchase of this charming AI Puppy companion. The visual elements present in the ad launched by Sony make it majestic and surely we can refer to it as one of the Best Instagram ad campaigns of 2023. The white-colored Aibo set against the backdrop of the golden color conveys a sense of companionship.
12. Whatsapp
Whatsapp’s recently launched docu-series “Crossing Culture ” is all set to remind us of the message of “Power in unity”. The docu-series talks about the diaspora communities around the world to create a sense of home and connection to their culture, no matter where they live. Talking about the description of the ad which was run on Instagram, the chapter begins with the introduction of a character named Yuka Yonamine Saito who says that she was born wearing a kimono. She was later raised in Brazil. More details of the character are kept in suspense, prompting viewers to watch the 2nd episode of “Crossing Culture”
13. Ford Motor Company
Whether you’ve been dreaming of a new ride or want to surprise a loved one with the ultimate gift, Ford’s “Make the Holidays Bright Sales Event” is the destination for holiday magic on wheels. Unwrap joy, rev up excitement, and drive into the season with Ford’s signature blend of style and performance. This meticulously crafted ad on Instagram from Ford is worth mentioning in the list of the Best Instagram ads campaigns of 2023.
14. Dominos Pizza
Domino’s is all set to rewrite the rules of pizza delivery with a heartwarming gesture. Introducing “Emergency Pizza” in an Instagram ad campaign, a program that satisfies cravings during the times when you need it the most. As a part of the Emergency Pizza program, Domino is offering a free medium two-topping pizza whenever they find themselves in a pizza emergency. Sounds yummy, right?
15. Puma
In a dynamic fusion of sportswear and beauty, Puma and Fenty Beauty by Rihanna join forces to introduce the show-stopping “FENTY x PUMA Creeper Phatty. Leveraging Rihanna’s influential status, the collaboration generates substantial buzz in the fashion and beauty spheres. Celebrity-driven marketing campaigns and social media teasers ensure that the “FENTY x PUMA Creeper Phatty” becomes a must-have item. The way of storytelling in this ad campaign makes it one of the best Instagram advertising by any brand.
Conclusion
So here is our countdown of the best Instagram ad campaigns for 2023. These innovative means of reaching the target audience provide more brand exposure to the intended audience. Now you can take advantage of creating captivating ads with just a few clicks, with the new AI-assisted Ad Generator feature from AdSpyder. Bring more people into your fold and make converting ads easy for any prior know-how. Check out AdSpyder’s Ad Generator and get started on your advertising journey on Instagram!
