Keep ad groups tuned automatically
Find underperforming and best-performing ad groups with metric-based rules and pause or protect them at scale—on a schedule.
Granular control
Rules at the ad group level.
Pause safely
Stop waste without killing promising tests.
Scheduled
Agent runs with your lookback window and cadence.
Ad Group Performance
Brand Terms - Generic
$124 spend · 0 conv · 245 clicks · 14 days old
Product - New Launch Test
$89 spend · 4 conv · 156 clicks · 3 days old
Category - Seasonal Promo
$210 spend · 12 conv · 389 clicks · 21 days old
Running daily at 9:00 AM
Last run: 4 hours ago
Trusted by 5,000+ marketers
Ad group hygiene without spreadsheets
The Ad Group Optimisation Agent continuously evaluates ad groups, flags those that miss your targets, and can pause them automatically based on your rules.
How it works
Inputs & definitions
Full control over what gets paused and what stays protected
Output preview
See exactly which ad groups the agent recommends pausing or protecting
Ad groups recommended for pausing
Brand Terms - Generic
Search - Brand
Spend
$124
Conversions
0
Clicks
245
Age
14 days
→ High spend with zero conversions
Competitor Terms - Low Intent
Search - Competitor
Spend
$98
Conversions
0
Clicks
187
Age
21 days
→ No conversions after 21 days
Display - Cold Audience
Display - Prospecting
Spend
$156
Conversions
1
Clicks
892
Age
30 days
→ CPA $156 exceeds target of $50
Stop hidden ad group leaks
Get notified about ad groups burning budget silently
Alert triggers
High-spend no-conversion groups
Alert when ad groups exceed spend threshold with zero conversions
Large sudden drops
Notify when ad group performance drops significantly period-over-period
Multiple pauses in short period
Get alerts when many ad groups trigger pause rules simultaneously
Notification channels
Receive alerts in your inbox
Slack
Get notified in your workspace
In-app
View alerts in your dashboard
Webhook
Send to custom endpoints
Alert frequency
Choose instant alerts for urgent issues, daily digests for regular updates, or weekly summaries for high-level oversight.
Use cases
How marketers use the Ad Group Optimisation Agent
Scale management of thousands of ad groups
Automate hygiene across large account structures
Managing hundreds or thousands of ad groups manually is impossible. The agent evaluates every ad group against your rules, flags waste, and pauses automatically. Free your team to focus on strategy, not spreadsheet monitoring.
Protect active tests by applying smarter thresholds
Never pause promising experiments prematurely
Set cool-down periods and minimum data thresholds to protect new tests. The agent knows to give fresh ad groups time to gather statistically significant data before making pause decisions.
Standardized hygiene for agencies
Apply consistent optimization rules across all clients
For agencies managing multiple client accounts, the Ad Group Optimisation Agent ensures every ad group gets the same level of attention. Define rules once, deploy everywhere, and maintain quality at scale.
"We have over 2,000 ad groups across 30 campaigns. Before the Ad Group Optimisation Agent, we'd miss underperformers for weeks. Now the agent catches them automatically, and our wasted spend dropped by $4K per month."
David Thompson
Head of Performance Marketing, SaaS Company
Frequently asked questions
Everything you need to know about Ad Group Optimisation
Related AI agents
Complete your PPC optimization stack
Search Term Optimisation AI Agent
Filter search terms by performance, promote winners to keywords, add negatives automatically.
Actions are applied through your ad platform integrations with your permission. You stay in control of all changes.
Compliance & Privacy
Actions are applied through your ad platform integrations with your permission. You stay in control of all changes. Your ad group data is processed securely and never shared with third parties.
Never let bad ad groups quietly burn budget
Set your rules, schedule the agent, and stop hidden leaks automatically.
No credit card required • 7-day free trial • Setup in under 2 minutes