Search Ads 360 (SA360) Alternatives: Feature-by-Feature Guide

Looking for practical Search Ads 360 alternatives? Start by listing the exact workflows you rely on—cross-engine budget pacing, portfolio bidding, inventory feeds, Floodlight conversion alignment, enterprise approvals, and roll-up reporting—then pick focused tools that excel at those jobs. SA360 is powerful for large, multi-engine programs, but specialized platforms can deliver leaner UX, fresher automation, or better economics for specific channels. Use this guide to compare options across PPC optimization & automation (core), retail media, paid social, competitive/market intel, keyword research, rank tracking/SEO tie-ins, site & landing diagnostics, and content optimization.

PPC optimization & automation (core SA360 use case):

Alternatives and complements include Skai (Kenshoo) for cross-channel budget governance and portfolio bidding, Marin Software for multi-engine bidding with broad revenue connectors, Optmyzr for pragmatic rules, audits, and Shopping workflows, Adalysis for scalable ad testing/QA, and Revealbot for flexible, cross-platform rule automation with alerting. If your needs are focused, native Google Ads and Microsoft Advertising now cover many everyday automations with experiments, scripts, and budget schedules.

Retail media (Amazon & marketplaces):

If SA360 anchors mixed search + retail setups, consider Pacvue, Perpetua, Quartile, or Teikametrics. These specialize in retail signals (share of shelf, TACoS), catalog analytics, dayparting, and DSP integrations—areas where general SEM suites lag.

Paid social workflow:

Go native (Meta, TikTok, LinkedIn, Snap) for creative iteration and bulk ops, or add orchestration via Revealbot/Madgicx for rules, budget shifting, and creative insights. For unified reporting, many teams prefer a BI layer (Looker/Data Studio/Power BI) plus connectors over monolithic dashboards.

Competitive & market intelligence:

Pair automation with visibility into rivals: Semrush Advertising (search/display/PLA intel, ad copy history), iSpionage (search ads monitoring + budget estimates), Similarweb Digital Marketing Intelligence (paid share, landing pages, funnels), and Adbeat/Moat (display/video creative archives). Use this context to harden negatives, adjust bid caps, and shape RSA hooks.

Keyword research (SEM & SEO planning).

Use Semrush, Ahrefs, SE Ranking, Serpstat, Mangools (KWFinder), or Moz Pro for demand sizing, intent labels, clustering, and gap analysis that inform campaign structure and LP copy.

Rank tracking & SEO tie-ins:

Protect blended share and reallocate budgets with AccuRanker (high-frequency checks, shareable dashboards), SE Ranking, or Semrush projects. Organic visibility informs paid coverage decisions on expensive terms.

Site & landing diagnostics:

Conversion lifts often come from the page. Run Screaming Frog/Sitebulb for technical checks, PageSpeed Insights/Lighthouse for performance, VWO/Optimizely/GA4 Experiments for A/B tests, and Hotjar/Microsoft Clarity for UX patterns that feed ad messaging and exclusions.

Backlink/authority (optional but useful):

If Quality Score and brand defense matter, validate authority with Ahrefs, Majestic, or Moz Pro to prioritize PR/partners and improve landing performance for high-CPC terms.

Content optimization (ad-aligned messaging):

Align LPs and RSAs with Surfer, Clearscope, or Frase. Paid search insights → SEO briefs → consistent headlines, entities, and CTAs across channels.

There’s no single “best” SA360 replacement—there’s a best stack for your goals. For enterprise budgets and governance, Skai or Marin can anchor pacing/bidding; add Optmyzr/Adalysis/Revealbot for rules and creative testing; layer Pacvue/Perpetua/Quartile for retail media; keep Semrush/iSpionage/Similarweb for intel; and round out with AccuRanker, Screaming Frog/Sitebulb, and a content optimizer. You’ll ship smarter automations, waste less on queries/placements, and present cleaner, CFO-ready reporting." There isn’t a single “best” Skai replacement—there’s a best stack for your goals. For enterprise budgets and governance, SA360 or Marin can anchor pacing/bidding; add Optmyzr/Adalysis/Revealbot for rules and testing; layer Pacvue/Perpetua/Quartile for retail media; keep Semrush/iSpionage/Similarweb for intel; and round out with AccuRanker, Screaming Frog/Sitebulb, and a content optimizer. You’ll ship smarter automations, waste less on queries/placements, and present cleaner, CFO-ready reporting. "