Optimize your campaigns on autopilot
Filter underperforming and best-performing campaigns by your own rules. Automatically shift budgets, pause losers, and schedule optimizations with a fixed lookback window.
Rule-based
Define conditions on CPA, ROAS, clicks, conversions, spend, etc.
Smart actions
Increase/decrease budgets or pause campaigns.
Scheduled
Run the AI Agent on your preferred frequency.
Campaign Performance
Summer Sale - Search
ROAS: 4.2 · CPA: $18 · $2.4K spend
Brand Awareness - Display
ROAS: 0.8 · CPA: $89 · $1.8K spend
Product Launch - Video
ROAS: 2.1 · CPA: $45 · $980 spend
Running daily at 8:00 AM
Last run: 2 hours ago
Trusted by 5,000+ marketers
Turn ad-hoc campaign tweaks into a repeatable system
The Campaign Optimisation Agent continually evaluates campaigns against your targets, recommends budget changes or pauses, and can apply them automatically on a schedule.
How it works
Inputs & definitions
You control the guardrails; the agent never exceeds your caps.
Output preview
See exactly what the agent recommends before changes are applied
Campaigns to boost
Summer Sale - Search
ROAS: 4.2 · CPA: $18 · Spend: $2.4K
→ Exceeds ROAS target of 3.5
Holiday Promo - Shopping
ROAS: 3.8 · CPA: $22 · Spend: $1.9K
→ Strong ROAS with room to scale
Retargeting - Display
ROAS: 5.1 · CPA: $15 · Spend: $890
→ Best performer, low CPA
Stay ahead of campaign drift
Get notified about critical changes and anomalies
Alert triggers
Campaigns breaching caps
Alert when campaigns hit budget limits or performance thresholds
Large planned budget changes
Notify before major budget increases or decreases are applied
Errors applying changes
Get alerts if the agent encounters API errors or platform issues
Notification channels
Receive alerts in your inbox
Slack
Get notified in your workspace
In-app
View alerts in your dashboard
Webhook
Send to custom endpoints
Alert frequency
Choose instant alerts for urgent issues, daily digests for regular updates, or weekly summaries for high-level oversight.
Use cases
How marketers use the Campaign Optimisation Agent
Scale winners faster
Automatically increase budgets for high-performing campaigns
Stop leaving money on the table. The agent identifies campaigns exceeding your ROAS or CPA targets and scales them immediately, capturing more volume while performance is strong.
Protect budget from underperformers
Pause or reduce spend on campaigns missing targets
Prevent wasted spend by automatically cutting budgets or pausing campaigns that fall below your performance thresholds. Set conditions and let the agent enforce them consistently.
Standardize optimization across many accounts
Apply consistent rules to all client campaigns
For agencies managing dozens of accounts, the Campaign Optimisation Agent ensures every campaign gets the same level of attention. Define rules once, apply everywhere, and free up your team for strategy.
"We manage 40+ client accounts, and manually optimizing campaigns was impossible at scale. The Campaign Optimisation Agent applies our proven rules consistently across every account. Our team saves 15 hours per week, and client performance is up 22%."
Jessica Rodriguez
Director of Paid Media, Digital Agency
Frequently asked questions
Everything you need to know about Campaign Optimisation
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Compliance & Privacy
Actions are applied through your ad platform integrations with your permission. You stay in control of all changes. Your campaign data is processed securely and never shared with third parties.
Let your campaigns self-optimize
Stop manually adjusting budgets. Set your rules, schedule the agent, and focus on strategy.
No credit card required • 7-day free trial • Setup in under 2 minutes