Can the agent create both exact and phrase keywords?

Yes. When promoting search terms to keywords, you can choose to add them as exact match, phrase match, or broad match keywords. The agent will create the keyword in your selected match type with all historical metrics preserved for reference.

How do you prevent over-negating promising terms?

The agent includes safeguards like minimum impressions thresholds and configurable lookback windows. You can also run in 'review mode' first to see recommendations before any changes are applied. Plus, you can set minimum conversion thresholds so terms with some conversions aren't automatically negated.

Can I run it in 'suggest only' mode first?

Absolutely. You can configure the agent to suggest changes without applying them. Review all recommendations in the dashboard, then manually approve or reject each action. Once you're confident, switch to automatic mode.

Which platforms are supported?

The Search Term Optimisation Agent currently supports Google Ads and Microsoft Advertising. We're working on adding Facebook and LinkedIn campaign manager support in the near future.

What happens if I want to undo a change?

All actions are logged in the change history. You can view what was added or negated, and where the platform supports it, you can manually reverse the change through the platform's native interface. We're also building native rollback functionality.

Automate your search term clean-up

Filter underperforming and best-performing search terms by your own rules. Turn them into new keywords or negatives, and schedule changes automatically.

Smart filters

Choose conditions on impressions, clicks, cost, conversions, CPA, ROAS, etc.

One-click actions

Promote winners to keywords, add losers as negatives.

Always-on

Schedule the AI Agent with a fixed lookback window and frequency.

Cost > $50

Conversions = 0

Last 30 days

best running shoes marathon

245 clicks · 18 conv · $24 CPA

Promote

free download trial

$124 cost · 0 conv · 0% CVR

Negative

yoga mat with strap

189 clicks · 14 conv · $19 CPA

Review

Auto-running daily at 6:00 AM

Trusted by 5,000+ marketers

and more..

Turn messy search queries into a clean, profitable keyword list

The Search Term Optimisation Agent scans your search terms using rules you define, highlights the best and worst performers, and lets you promote winners, block losers, and schedule these changes on autopilot.

How it works

Inputs & definitions

All changes can be previewed and rolled back where the platform allows.

Output preview

See exactly what the agent recommends before applying changes

Strong search terms ready to promote

best running shoes for marathon

245 clicks · 18 conversions · CPA: $24.50

affordable yoga mat with strap

189 clicks · 14 conversions · CPA: $19.80

wireless headphones noise cancelling

321 clicks · 22 conversions · CPA: $28.20

Never miss a leaking search term

Stay informed about critical changes and opportunities

Alert triggers

High-spend zero-conversion terms

Alert when terms exceed spend threshold with no conversions

New breakout terms

Notify when new search terms hit your 'promote' rules

Rule run failures

Get alerts if scheduled runs fail or encounter errors

Notification channels

Receive alerts in your inbox

Slack

Get notified in your workspace

In-app

View alerts in your dashboard

Webhook

Send to custom endpoints

Alert frequency

Choose instant alerts for urgent issues, daily digests for regular updates, or weekly summaries for high-level oversight.

Use cases

How marketers use the Search Term Optimisation Agent

Stop wasted spend

Auto-negative non-converting queries

Automatically identify and block search terms that drain budget without delivering conversions. Set conditions like 'cost > $100 AND conversions = 0' to catch waste instantly.

Scale what works

Turn high-performing terms into dedicated keywords

Promote your best-performing search terms to dedicated keywords for better control and bidding. The agent finds winners based on your CPA, ROAS, or conversion thresholds.

Agency productivity

Standardize optimization rules across accounts

Apply consistent search term optimization rules across all client accounts. Save time, ensure quality, and demonstrate value with automated, repeatable workflows.

"The Search Term Optimisation Agent has been a game-changer. We were spending hours every week combing through search term reports. Now the agent does it automatically, and our wasted spend dropped 40% in the first month."

Michael Chen

PPC Lead, Ecommerce

Frequently asked questions

Everything you need to know about Search Term Optimisation

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Actions are applied through your ad platform integrations with your permission. You stay in control of all changes.

Compliance & Privacy

Actions are applied through your ad platform integrations with your permission. You stay in control of all changes. Your search term data is processed securely and never shared with third parties.

Clean up your search terms on autopilot

Stop wasting time on manual reviews. Let the AI find winners, block losers, and optimize continuously.

No credit card required • 7-day free trial • Setup in under 2 minutes