"Find SA360 alternatives by the exact features you use"

Looking for practical SA360 alternatives? The smartest path is to map the exact features you rely on and then pick focused tools that excel at those jobs. SA360 is a powerhouse for portfolio bidding, inventory builds, and GMP alignment, but specialized platforms often deliver clearer UX, lighter overhead, or deeper depth in specific workflows. Use this guide to compare options across portfolio bidding & optimization, budget pacing & forecasting, inventory & campaign management, Shopping/retail media, rules & automations, reporting & data pipelines, workflows & bulk ops, and enterprise integrations.

Portfolio bidding & optimization:

Strong alternatives include Skai, Marin Software, and Optmyzr—plus native platform bidding in Google Ads and Microsoft Advertising. Skai offers cross-channel portfolio strategies and scenario modeling; Marin Software covers legacy, multi-engine portfolios at scale; Optmyzr complements native bidding with rule-first layers and safeguards. For teams able to rely on Smart Bidding, pairing native strategies with light automation can reduce cost and complexity.

Budget pacing & forecasting:

If tight spend control drives your strategy, consider Shape, Optmyzr, and Revealbot. Shape is a standout for pacing dashboards, alerts, and automated reallocation; Optmyzr adds target-based adjustments and anomaly detection; Revealbot handles lightweight rule-driven spend controls across social and search. These tools can replace heavy budget modules when you don’t need full enterprise suites.

Inventory & campaign management:

For feed-driven builds, labeling, and synchronization, Optmyzr and Marin Software offer reliable inventory-based workflows. If your needs are primarily product feeds and structures, pairing native Google Ads tools with a feed manager can be more efficient than maintaining SA360-wide inventory systems.

Shopping & retail media:

Retail specialists like Pacvue, Quartile, and Teikametrics provide deeper marketplace coverage (Amazon/Walmart/Instacart) and retail-leaning automation. If you’re search-first with Shopping only, Optmyzr or native Google Ads tools may be sufficient; for true retail media expansion, a retail platform will outperform generalist suites.

Rules & automations:

Optmyzr and Revealbot shine for flexible rule engines, QA checks, and alerting. They’re fast to deploy and easier for non-enterprise teams. Marin Software can centralize rules across engines, while Skai ties automations to portfolios and budgets for larger programs.

Reporting & data pipelines:

For BI-friendly stacks, Supermetrics, Looker Studio, and Adverity move faster than suite-bound reports. Supermetrics pipes data to Sheets/BigQuery/Looker Studio with broad connectors; Adverity adds modeling and QA for enterprise analytics; Looker Studio is ideal for quick stakeholder dashboards. Many teams combine native platform exports with a connector instead of relying on a monolithic reporting layer.

Workflows & bulk ops:

Optmyzr and Marin Software provide efficient bulk changes, templated edits, and governance that suit agencies and multi-account brands. If your edits are mostly in Google Ads, native bulk tools and Editor can reduce overhead.

Enterprise integrations:

Skai and Adobe Advertising Cloud offer robust APIs and enterprise connectors when you need multi-channel orchestration. For search-led programs with data engineering resources, a connector (Supermetrics) plus a warehouse (BigQuery) often beats heavy, bundled integration layers on cost and flexibility.

There’s rarely a single best SA360 replacement—there’s a best stack for your goals. Pair native Smart Bidding with a budget pacer, add a rules engine for guardrails, bring in a feed/retail platform if you sell through marketplaces, and pipe everything into your BI layer. You’ll unlock faster workflows and a lower total cost than relying on one monolithic suite. Explore Skai, Shape, Optmyzr, Marin Software, Pacvue, Quartile, Teikametrics, Supermetrics, Looker Studio, and Adverity—plus native Google Ads/Microsoft Advertising—to assemble a stack that matches your budgets and growth plan.