Introduction #
AdSpyder’s Ad Library feature offers users an extensive collection of historical ads from various platforms with ad details. One aspect that can be particularly insightful is understanding the ad budgets at different stages of the sales funnel. In this response, we will explain how users can utilize the Text Search and PPC Keyword Search features to access ad details related to estimated budgets.
Ready to Elevate your Marketing Strategy? #
Pointwise Information #
- Text Search: Users can select the “Google” platform in the search dropdown for accessing Google Search ads.
- PPC Keyword Search: Users can choose this feature to view historical ads based on specific keywords used to target audiences.
- Ad Details: Both text and PPC keyword searches provide users with ad details, including estimated budget information.
In-Depth Content #
Text Search: When conducting a Text Search, users will be presented with an interface that includes a search bar and platform selection dropdown. Selecting the “Google” platform allows users to view Google Search ad copies that contain relevant text. Each ad result displays basic details like country, last seen date, and title and content of the ad copy. By clicking on the “Ad Details” option for an individual ad, users can access additional information such as the image used in the ad, destination URL, and estimated budget. This data provides insights into the financial investment behind specific Google Search ads.
PPC Keyword Search: The PPC Keyword Search feature enables users to search for historical ads based on the specific keywords that were targeted in the ad copy. This function is particularly useful when trying to understand ad strategies employed by competitors. Once a keyword search is initiated, users will be shown ad copies related to their query. As with Text Search, each result includes basic details like country, last seen date, and title/content of the ad copy. However, the added benefit in PPC Keyword Search is that the estimated budget is displayed directly on the ad copy result. This data point offers valuable insights into the financial investment made by advertisers for targeting specific keywords.
Conclusion #
By utilizing the Text Search and PPC Keyword Search features of AdSpyder’s Ad Library, users can gain a deeper understanding of estimated budgets at different stages of the sales funnel. This information is essential in competitive analysis, market research, and optimizing ad strategies. To explore further, consider experimenting with various search queries and platforms to discover additional insights.
