Menu
Extra Space Storage is a national self-storage company that required local targeting of customers while being able to promote its services across more than one thousand facilities. With the help of Google’s digital marketing solutions, Extra Space Storage successfully increased its online rentals, improved CPA, and provided hyper-targeted advertising at the scale of an enterprise.
Objective
Increase online rentals, maintain low CPA, and achieve hyper-localized marketing across multiple locations
Platforms
Google Ads (Search, Display, Mobile)
Strategies Used
Cross-channel marketing, location-based targeting, ad extensions, remarketing
Results
Increased online rentals by 1,300% in five years, maintained low CPA, achieved 184% ROI and 77% CTR through ZIP code targeting.
Reaching customers at the local level while managing marketing campaigns for over 1,000 facilities.
Increased Digital Budget
Shifted most of the marketing budget to online channels.
Cross-Channel Marketing
Implemented a multi-channel approach including Search, Display, Mobile, and Social.
Location-Based Targeting
Targeted ads based on users’ zip codes and proximity to facilities.
Ad Extensions
Enhanced search ads with relevant information to improve user experience and click-through rates.
Remarketing
Retargeted website visitors with tailored ads on Google Search and Display.
Increased digital marketing investment and implemented a data-driven, cross-channel strategy with Google Ads.
1300% Growth in online rentals over five years
Maintained consistent or lower CPA despite increased digital spending
184% ROI and 77% CTR with ZIP code targeting
35% increase in CTR and 67% increase in conversions with ad extensions
18% increase in CTR and 100% increase in conversion rate with remarketing
269% increase in ROI and 234% increase in conversions with mobile radius targeting
Extra Space Storage is a good example of how digital marketing can work for a company if it is done right. Through the use of Google Ads and the various features that are offered it was possible for Extra Space Storage to market itself in a hyper-localized manner, generate more leads online, and get a good ROI. Their case study is a good example for organizations that have many outlets and wish to reach the consumers at the regional level.
© GSTECH TECHNOLOGY PRIVATE LIMITED
