Newsletters remain one of the best ways to connect with audiences-whether it is about marketing a product, sharing industry insights, or building a community. A good newsletter platform enables you to automate the campaigns, track the performances, and personalize content for your audience. Knowing the best platforms to make your newsletter strategy even smoother and seeing to it that your content reaches out to your subscribers effectively makes it so much more crucial as we head into 2024. Here’s a rundown of the top 10 newsletter platforms for 2024, as well as some valuable features that will lift your email marketing game to the next level.
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1. Mailchimp
Mailchimp is an online marketing program that is viewed most often through its email services.
Overview
One of the most widely recognized and user-friendly newsletter platforms is Mailchimp, which offers powerful automation tools to start-ups and even large enterprises. It ensures that small businesses and enterprises can benefit from a multitude of features where beginners can set up simple email marketing campaigns, and advanced marketers have every tool available at their disposal.
Key Features
- Drag-and-Drop Editor: The Mailchimp editor creates beautiful emails quite fast without needing any special coding.
- Automation: Setting up automation workflows for welcome emails, reminders for abandoned carts, and many more in one action.
- Segmentation and Targeting: Use behavior, purchase history, and demographic analysis to really target the audience, helping run highly targeted campaigns.
- Advanced Analytics: Analyze open rates, click-through rates, and engagement to improve your strategies.
Best For
Mailchimp is actually best suited for small- to medium-sized businesses that want a powerful yet easy-to-use platform. Its standout point is usability, and it is particularly suitable for those requiring advanced automation and segmentation capabilities but who do not have a large marketing team.
Mailchimp offers free features but is limited to specific things. The paid plans are starting at $11 a month. The more advanced the segment, automation, and priority support, the higher the tier.
Pricing:
Mailchimp offers free features but is limited to specific things. The paid plans are starting at $11 a month. The more advanced the segment and automation and priority support, the higher the tier.
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2. Constant Contact
Constant Contact is an online marketing firm established in 1995, based in Waltham, Massachusetts.
Overview
It is widely used and known for its user-friendliness and excellent customer support. It provides tools specially designed for small businesses, nonprofits, and organizations to streamline email marketing.
Key Features
- Email Templates: Use a library of templates to create custom, professionally designed newsletters for much faster and easier production.
- Event Management: Features add-ons that also integrate with registration tools, which makes it great for businesses holding webinars or events.
- Social Media Integration: Share newsletters directly on your social media channels.
- List Building Tools: Signup forms and landing pages are used to grow your list.
Best For:
Constant Contact is best suited for small businesses and nonprofits that need a simple, all-in-one email marketing solution with some automation and list-building tools. It’s great for those who prefer hands-on customer support.
Pricing:
Constant Contact offers a 60-day free trial; paid plans start at $12. Higher-tier plans include advanced mechanisation, more segmentation options, and tools for e-commerce businesses.
3. Sendinblue
Sendinblue is an all-around digital marketing application Known for its easy interface. Here’s a brief introduction to it.
Overview
Sendinblue is an all-around email marketing platform that encompasses much more than newsletters. It’s a multichannel marketing system, including SMS marketing, making it a great business tool to target communication to a broader audience.
Key Features
- Multichannel Campaigns: Create and manage both email and SMS campaigns from one single place.
- Transactional Emails: Automatically send order confirmations, shipping notifications, and other transactional emails to the customers.
- Personalization: Send personalized emails to individual users based on their behavior and preferences.
- Advanced Segmentation: Uses data to target particular audience groups with tailored messaging to maximize engagement.
Best For:
Best suited for e-commerce businesses and companies that wish to reach out to customers via multiple channels, the platform leverages transactional emails and multichannel campaigns to serve online stores as a powerful tool.
Pricing:
Free plan Sendinblue offers to send up to 300 emails per day. Starting at $25 a month, the payment plans scale on the number of emails sent and not on the number of subscribers.
4. GetResponse
To Start – simplicity and scalability – GetResponse proposes a range of tools in e-commerce.
Overview:
GetResponse is an all-around marketing software that has almost everything, including email marketing, landing pages, and webinars. It’s perfect for businesses wanting to integrate email marketing efforts with other types of marketing channels in one platform.
Main Features
- Webinars and Landing Pages: Host webinars and build landing pages within the same platform for a fully integrated marketing experience.
- Conversion Funnels: Fully automate entire sales funnels, from lead generation to customer conversion, using pre-built funnel templates.
- Email Automation: Set up automated workflows such as abandoned cart reminders, upsell emails, and post-purchase follow-ups.
- A/B Testing: GetResponse suggests changing different subject lines, templates, and call-to-action buttons in order to leverage the campaigns.
Best For:
What makes GetResponse good is if you are a business that wants more than just a newsletter system. If you want to conduct webinars, create landing pages, and develop sales funnels, GetResponse brings all the features into one place.
Pricing:
GetResponse offers a 30-day free trial, starting with paid plans of $19 per month. Their paid plans unlock higher-tier features, such as hosting webinars and sales funnel automation.
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5. Moosend
Moosend is also sought after by small and medium-sized businesses for it having easy interface yet very powerful features.
Overview
Moosend is a low-cost, easy-to-use email marketing software with strong automation capabilities for your newsletter campaigns. It helps any business build relevant, attention-grabbing newsletters with minimal budget costs.
Key Features
- Automation Workflows: Easily configure automated workflows around welcome sequences and cart abandonment, among other topics.
- Real-time analytics: Monitor what is happening with your emails in great detail using reports on open rates, click-through rates, and conversions.
- Email Templates: Offers several responsive, professional templates that can be customized for your brand.
- A/B Testing: Imposes some order on your campaigns with the option to test subject lines, copy, and visuals.
Best For:
Moosend is perfect for small business owners, freelancers, and entrepreneurs who require a budget-friendly email marketing option with advanced automation and A/B testing.
Pricing:
Moosend offers a free plan for up to 1,000 subscribers, while paid plans start from as low as $9 a month, making it one of the cheapest solutions available in the market.
6. Substack
Substack is an online platform through which you can directly publish your newsletters. Here’s a quick rundown on the basics and why it’s gaining traction.
Overview
Substack, quickly becoming the platform to beat for writers, bloggers, and independent publishers seeking to monetize their newsletters, offers an easy-to-use interface with built-in tools to create paid subscription newsletters.
Key Features
- Monetization: Set paid newsletters up and manage subscriptions easily.
- Analytics: Track subscriber growth, engagement, and earnings in a simple dashboard.
- Customization: Create beautifully formatted newsletters without coding skills.
- Audience Engagement: Have comment sections and feedback for subscribers built into your posts.
Best For:
Substack is best suited for individual content creators, bloggers, and journalists who want to establish a personal relationship with their readers and monetize their work by charging subscriptions from readers.
Pricing
Substack is free to use, and it deducts 10% on each paid subscription. This approach enables creators to sign up for free and only pay when they have gained subscribers.
7. MailerLite
A very intuitive email marketing application; allows connecting with the target audiences and growing a business.
Overview
MailerLite is a user-friendly tool that makes the process of mailing newsletters more user-friendly while still maintaining a lot of the features of a highly advanced email marketing campaign tool. In many ways, it appeals to small businesses, freelancers, and creators due to its intuitive design and reasonable pricing.
Key Features
- Drag-and-Drop Editor: Create beautiful newsletters using MailerLite’s simple drag-and-drop editor.
- Automation: Set up workflows for lead nurturing, onboarding, and re-engagement emails.
- Landing Pages: Use MailerLite’s landing page builder to drive conversions and capture leads directly from your newsletter campaigns.
- Surveys and Quizzes: Engage your audience by integrating surveys and quizzes into your emails.
Best For:
MailerLite is best suited for small businesses, freelancers, and creators who need a straightforward platform with advanced features like automation and landing page creation.
Pricing:
Starter free plan for up to 1,000 subscribers and 12,000 emails in a month; Paid plans are at $10 per month with feature-rich functionalities along with A/B testing, advanced automation, more customization, etc.
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8. Revue
Revue is a newsletter platform targeting creators, businesses, and writers. Here is an overview of the main features and strengths of Revue:
Overview
Revue is a newsletter-platform company recently acquired by Twitter. With that in mind, it would be a fantastic choice for any creator or influencer who wishes to integrate social media with their newsletters. The platform is quite simple but effective, focusing the engagement on helping content creators monetize their audiences using newsletters.
Key Features
- Twitter Integration: Connect your newsletter to your Twitter account for one-click content sharing.
- Paid Subscription: Create paid subscription models for building out income-generating newsletters.
- Rich Formatting: Include rich media such as images, videos, and embeds of social media content in your newsletters
- Analytics View: Keep tabs on your subscriber growth, engagement rates, and top revenue streams
Best for:
For content creators, bloggers, and social media influencers who use Twitter regularly, Revue is ideal for growing a paid newsletter audience.
Pricing:
Revue is free to use for all, though the platform does take a 5% fee on paid subscriptions. That means it’s an affordable venture for creators as well when they want to build a subscriber base without paying any upfront fees.
9. ConvertKit
ConvertKit is an email marketing tool. Here’s a snapshot of what ConvertKit has in store:
Overview
ConvertKit is an e-newsletter platform dedicated specifically to creators, such as bloggers, podcasters, and YouTubers. The powerful automation features are combined with an easy-to-use interface that helps creators grow and monetize their audiences.
Key Features
- The Visual Automation Builder: With ConvertKit, one can set up complex workflows easily.
- Audience segmentation: Target your specific groups of subscribers based on behavior, preferences, or purchase history.
- Tagging system: Its tagging system will let you organize your audience and send them personalized messages.
- Landing pages: Create beautiful landing pages to grow your subscriber list, thus funneling more leads into your email campaign.
Best For:
ConvertKit is perfect for creators who would like to automate their email marketing and segment their audiences well. It also works great when they plan to monetize their newsletter through courses, product sales, or paid subscriptions.
Pricing:
ConvertKit offers a free plan with up to 1,000 subscribers, and it costs $9 per month for the basic plans. Higher-tiered plans add further advanced capabilities, including e-commerce integrations and advanced automation tools.
10. Benchmark Email
Benchmark Email is a smooth provider of an email marketing platform. This has been designed to work with any business, regardless of their size.
Overview
Benchmark Email is a feature-packed platform offering a myriad of tools for smaller businesses and agencies. It boasts among the best customer support and provides full features for optimizing email marketing for its users.
Key Features
- Drag-and-Drop Editor: With Benchmark’s intuitive drag-and-drop editor, it is easy to create professional-looking newsletters.
- Responsive Email Templates: Opt from a wide selection of mobile-friendly email templates that are pre-coded to adapt to any screen automatically.
- Detailed Analytics: Check your campaigns’ open rates, clicks, and conversions.
- Automation: Use Benchmark’s workflows to send welcome emails, re-engagement campaigns, and others.
Best For:
Benchmark Email is ideal for small business agencies and marketing teams that require an email marketing platform that offers strong customer support as well as maximum feature offerings.
Pricing:
This site offers its free package with limited features. Its paid account starts at $13 per month. The higher-tiered version features automation and an advanced reporting feature.
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Comparison Table
| Newsletter Platform | Key Features | Best For |
| Mailchimp | -Drag-and-drop editor | Small to medium-sized businesses in search of powerful automation and user-friendly tools |
| – Advanced -Automation workflows -Segmentation & targeting | ||
| – Advanced Analytics | ||
| Constant Contact | – Email templates, -Event management tools, -Social media integration, -List-building tools, -Simple email marketing tools | customer support for small businesses and nonprofits |
| Sendinblue | – Multichannel campaigns (email + SMS) | E-commerce companies or those looking to send both emails and SMS |
| – Transactional emails | ||
| – Personalization & segmentation | ||
| – Real-time analytics | ||
| GetResponse | – – Webinars and landing pages | Business needs an all-in-one marketing platform (email, webinars, landing pages) |
| – Conversion funnels | ||
| – Automation workflows | ||
| – A/B testing | ||
| Moosend | – Automation workflows | Small businesses or freelancers needing an affordable, user-friendly solution |
| – Real-time analytics | ||
| – A/B testing | ||
| – Custom templates | ||
| Substack | – Monetize newsletters | Bloggers, writers, and journalists looking to monetize their content through paid subscriptions |
| -Analysis of subscribers and revenue | ||
| -No-code design tools are simple | ||
| -Features to engage audiences | ||
| MailerLite | – Drag-and-drop editor | Small businesses or creators seeking an economical yet simple tool with advanced automation features |
| – Automation workflows | ||
| – Landing pages | ||
| – Integration with survey and quiz | ||
| Revue | -Twitter Integration | Content creators and influencers on Twitter with an interest in monetizing newsletters |
| -Paid Subscription Setup | ||
| -Rich media support | ||
| -Analytics and tracking of subscribers | ||
| ConvertKit | – Visual automation builder | Creators- bloggers, podcasters, and YouTubers who wish to automate email marketing in order to monetize their audience |
| -Audience segmentation and tagging | ||
| -Landing Page Building | ||
| -Sales funnel templates | ||
| Benchmark Email | – Drag-and-drop editor | Small businesses and agencies looking for a platform with strong customer support and robust features |
| -Responsive email templates | ||
| -Automation workflows | ||
| -Detailed analytics |
This comparison table summarizes the platforms based on their standout features, target audiences, and pricing options.
How to Choose the Best Newsletter Platform for Your Business
With so many newsletter platforms out there, it’s surely confusing about which one would be the right fit. Here are a few important points to consider while choosing the best for your business:
- Budget Considerations
Different platforms have varying pricing models, so it’s essential to choose one that fits your budget. Platforms like Mailchimp and MailerLite offer free plans for businesses just starting out, while others like GetResponse and Sendinblue provide more comprehensive features at a higher price.
- Feature Needs
Think about which factors are most important to your business. Platforms like GetResponse and Sendinblue make sense if you have a sophisticated automation project, segmentation, and multichannel marketing in mind. For creators who want to monetize their audience, Substack or ConvertKit will be ideal.
- Ease of Use
Some programs have a steeper learning curve than others. Tools like Moosend, MailerLite, and Revue are considered to be easy to use and, thus great choices for businesses eager to get up and running in an expedited fashion without much in the way of technical expertise.
- Audience Size and Growth Potential
When looking to scale your email marketing efforts, it is very important to pick a platform that scales with your business. Scalable solutions from MailChimp, Constant Contact, and GetResponse can handle bigger subscriber lists and more complicated campaigns as your business expands.
- Support and Resources
Also, the support service is very important for new emailers. By integrating support services, Constant Contact and Benchmark Email have shown to be outstanding. It provides live chat support or support via telephone call if you need it to solve problems.
Email Automation Strategies for Newsletters
| Automation Strategy | Description |
| Welcome Emails | Automatically send a warm, personalized welcome email to new subscribers. |
| Drip Campaigns | Send a series of pre-scheduled emails to guide subscribers through a journey, such as learning about a product or service. |
| Abandoned Cart Emails | Remind customers about items left in their shopping cart with personalized follow-ups. |
| Re-Engagement Campaigns | Target inactive subscribers with tailored emails to win back their attention. |
| Event Invitations and Follow-Ups | Automatically send event invites and post-event thank-you emails or surveys. |
| Birthday or Anniversary Emails | Send personalized greetings and exclusive offers on birthdays or signup anniversaries. |
| Product Recommendations | Use data-driven algorithms to suggest products or services based on user behavior. |
| Feedback Requests | Automatically send emails asking for reviews or feedback after a purchase or interaction. |
| Transactional Emails | Automate order confirmations, shipping updates, or account notifications. |
| Content Updates | Notify subscribers about new blog posts, videos, or resources in their areas of interest. |
| Seasonal Promotions | Pre-schedule festive or seasonal campaign emails with discounts and exclusive offers. |
| Customer Onboarding Emails | Send a series of emails to guide new customers through your product or service features. |
| Upsell and Cross-Sell Campaigns | Promote complementary products or premium services to existing customers. |
| Lead Scoring and Nurturing | Automate emails based on a subscriber’s activity or score, such as interest in a specific product. |
Conclusion
A good newsletter platform can make a world of difference in the success of your email marketing campaigns. For a small business, content creator, or large enterprise, this blog offers various tools with features catering to various needs. From Mailchimp’s automation powerhouse to the content creator-focused ConvertKit, the list comprises a function and flexibility that will ensure you connect with your audience and grow your business in 2024.
Make sure to assess your specific goals, budget, and audience size to determine which platform is the best fit for you. With the right tool, you can craft compelling newsletters, build lasting relationships with your audience, and achieve your business objectives.
