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Comprehensive advertising insights and performance metrics for tinder.com.
tinder.com
Tinder
Online Dating
Distribution of advertising activity across different platforms and ad formats.
Google Ads
64% of ads
Formats
36% of ads
Formats
44
Total Ads
3
Active Platforms
2
Ad Formats
Track campaign durations and activity patterns across all advertising platforms.
Total Campaigns
All time
10
Active Now
Currently running
Avg Duration
Per campaign
Explore ad copy, PPC, and search keywords that drive campaigns.
Ad Copy Keywords
Creative terms
10
PPC Keywords
Paid ads
2
Search Keywords
Organic intent
9
Direct competitors and their advertising strategies compared to tinder.com.
Key performance indicators and advertising metrics across all campaigns.
Total Ads
All platforms
22
Unique Creatives
Different designs
22
Avg Frequency
Per creative
Est. Reach
Total audience
Higher ratios indicate better creative reuse and testing strategies
Campaigns grouped by targeting and creative similarity
Highest performing advertisements for tinder.com
Join the world's Most Popular app to Meet New People. Sign up for Free Today! 20 Billion Matches. Find Your Match. Local Singles. Singles Nearby. Top Dating App. Chat Online.
Join the world's Most Popular app to Meet New People. Sign up for Free Today! Find Your Match. 20 Billion Matches. Local Singles. Chat Online. Singles Nearby. Top Dating App.
The advertising footprint of Tinder tinder.com provides a clear picture of how the brand invests in digital promotion. Operating in the Online Dating category, the brand runs an estimated 22 active ads across Google Search, Facebook, Google Ads platforms in India,
Tinder has built a steady presence in paid advertising. With campaigns active in multiple countries and platforms, the data shows both scale and consistency in their investment.
Most activity is concentrated on Google ads, which accounts for 64% of ads around 28 ads. The formats most often used include text, keywords, pointing to the brand’s preference in how it communicates with audiences.
The brand’s messaging relies on simple and persuasive CTAs. The most frequent examples include “Sign Up” and “Join Now”, both used to drive direct engagement and conversions.
Keyword data reveals a strong focus on offers and discounts. tinder.com is linked to 2 paid keywords, alongside 5 ad copy terms and 5 organic search phrases. Popular terms include dating app, meet singles, match, local singles and chat online.
Direct competitors include Bumble, OkCupid, Hinge and Plenty of Fish. These overlaps show how tinder.com positions itself against rivalsand where its keyword strategy aligns or differs.
With 22 active ads across 1 formats, tinder.com balances scale with variety. This mix reflects both ongoing campaign activity and testing of new approaches.
Notable ads include :
These examples highlight how offer-driven messaging has been central to the brand’s campaigns.