Introduction #
Keyword Analysis is an essential feature of AdSpyder, enabling users to gain valuable insights into historical ads based on specific keywords. This tutorial aims to guide first-time users through the process of using this feature effectively. In this comprehensive guide, we will discuss how to use text search for Keyword Analysis, explore advanced filtering options, and highlight the benefits of each platform’s Ad Library.
Ready to Elevate your Marketing Strategy? #
Pointwise Information #
- Text Search: Users can access Text Search by navigating to the “Ad Library” section in the features menu and selecting “Text Search.” They will be presented with a search bar and a dropdown for choosing a platform (Google, Meta, Youtube, Bing, Reddit, LinkedIn, Google Product Listing Ads, Bing Product Listing Ads, Display, Amazon, or Flipkart).
- Broad vs Phrase Search: Users can choose between Broad and Phrase searches. Broad search returns ad copies containing similar text, while Phrase search finds ad copies with the exact phrase in their contents.
- Filters: After conducting a search, users can filter results based on country, date range, and search type (title or content). Advanced filters include Call to Actions, Ad Extensions, Sentiment, Linguistic Tone, Use of Statistics, Question Inclusion, Urgency Words, Benefits Highlighting, Feature Listing, Problem-Solution Dynamic, Emotional Appeal, Social Proof, Comparison with Competitors, Target Audience Identification, Localisation Elements, Seasonal References, Discounts and Offers, Guarantee Mentions, Brand Name Placements, Product/Service Category, Price Mentioned, Cross-Sell Opportunities, and Technological Compatibility.
- Platform-specific Features: Google Ad Library provides ad details, analytics, AI analysis, and AdGenie; YouTube Ad Library shows video content, titles, descriptions, tags, and page category; Google Product Listing Ads (PLA) displays product information, pricing, and search terms; Bing Product Listing Ads offer similar details, and Amazon and Flipkart Ads present product images, titles, pricing, destination URLs, country, last seen date, and search terms.
In-Depth Content #
Keyword Analysis in AdSpyder is a powerful tool for understanding the competitive landscape and gaining insights into your industry’s advertising trends. By using Text Search to look up specific keywords or phrases, you can uncover valuable information about historical ads and their performance on various platforms. This information can help inform your marketing strategy by highlighting popular ad copy techniques, effective Call to Actions, and engaging emotional appeals.
Using the filters effectively can further refine your search results, allowing you to focus on specific aspects of your competitors’ ad copies that are most relevant to your business goals. Advanced filtering options like Target Audience Identification, Comparison with Competitors, or Technological Compatibility can offer valuable insights into your competitors’ strategies and help inform your own marketing efforts.
Conclusion and Call to Action #
In conclusion, Keyword Analysis in AdSpyder is an essential tool for gaining valuable insights into the competitive landscape and staying informed about industry trends. By following the steps outlined in this tutorial, first-time users can effectively use Text Search, filters, and platform-specific features to make data-driven decisions that will enhance their marketing efforts. To get started, log in to your AdSpyder account, navigate to the “Ad Library” section, and explore the Text Search feature today!
