Introduction #
AdSpyder is an advanced advertising intelligence platform designed to help marketers make data-driven decisions about their ad campaigns. One of its key features is the ability to create and work with keyword lists. In this response, we will discuss how to create a keyword list in AdSpyder, along with some additional details on using the platform’s text search feature for keyword research.
Pointwise Information #
- Log in to your AdSpyder account.
- Navigate to the “Text Search” feature under the “Ad Library” section in the left-hand menu.
- Select the desired platform (Google, Meta, YouTube, Bing, Reddit, LinkedIn, Google Product Listing Ads, Bing Product Listing Ads, Display, Amazon or Flipkart) from the dropdown menu.
- Choose the type of search: Broad or Phrase. In Broad search, you will find ad copies that are similar to your query; in Phrase search, you will find ad copies containing an exact phrase.
- Type your keyword or phrase into the search bar and click “Search.”
- Once you have your search results, you can save keywords directly from the list by clicking the “Save” button next to each entry.
- To create a new keyword list, navigate to the “Keyword Lists” tab under the “Ad Library” section in the left-hand menu.
- Click on the “Create New Keyword List” button and give it a name.
- Save your newly created keyword list by clicking the “Save” button.
- To add keywords to your list, either save individual ad copies directly from the Text Search results or import a CSV file containing your keyword list.
In-Depth Content #
AdSpyder’s text search feature is an essential tool for creating and managing effective keyword lists. By using AdSpyder’s advanced filters, you can refine your search to find highly targeted ad copies that resonate with your target audience and ad objectives.
When creating a new keyword list, consider organizing it based on themes or campaigns. For example, create a list for each product or service category, or separate lists for different target demographics, ad formats or platforms. This will help you maintain a clear and efficient structure for your keywords, making it easier to find the right keywords when you need them.
Additionally, AdSpyder’s advanced text search filters can be incredibly useful when researching new keywords or expanding existing lists. Advanced filter options include:
1. Call-to-actions (CTAs) used in ad copies
2. Ad extensions present
3. Ad copy sentiment
4. Linguistic tone used in the ad copy content
5. Use of statistics, questions, urgency words, benefits highlighting and problem-solution dynamics
6. Emotional appeal, social proof, comparison with competitors, target audience identification, localisation elements, seasonal references, discounts and offers, guarantee mentions, brand name placements, product/service category, price mentioned, cross-sell opportunities, technological compatibility and more.
Conclusion and Call to Action #
In conclusion, creating a keyword list in AdSpyder is an important aspect of effective ad campaign management. By using the text search feature to find relevant keywords and advanced filters to refine your search results, you can build targeted, efficient lists that will help you achieve better ad performance and reach your marketing goals. Take some time to explore AdSpyder’s keyword list functionality today, and start reaping the benefits of data-driven ad campaigns!
