Introduction #
AdSpyder’s Keyword Analysis feature is a powerful tool for PPC marketers to gain insights into historical ads that are relevant to their target keywords. By utilizing this feature effectively, marketers can optimize their campaigns and improve the performance of their ad copies. In this response, we will discuss how to ensure you’re utilizing AdSpyder’s Keyword Analysis to its full potential by outlining key features and providing in-depth explanations.
Pointwise Information #
- Text Search: Conduct keyword-based searches in the Ad Library using the text which is present in the contents of the ad copy.
- Platform Selection: Select the desired platform from the dropdown menu to search for ads relevant to that platform, such as Google, Meta, or Amazon.
- Broad vs. Phrase Search: Choose between broad and phrase-type searches to find ad copies that closely match or contain exact phrases in their contents.
- Filtering Results: Apply filters based on country, date range, title, content, and advanced filter options like CTAs, ad extensions, sentiment, and linguistic tone.
- Ad Copy Analysis: Explore sections such as “Ad Details,” “Ad Analytics,” “AdSpyder AI Analysis,” and “AdGenie” to gain a comprehensive understanding of each ad copy result.
In-Depth Content #
To ensure you’re utilizing AdSpyder’s Keyword Analysis to its full potential, follow these steps:
1. Log in to your AdSpyder account and navigate to the Ad Library section.
2. Choose the “Text Search” option and select the desired platform from the dropdown menu.
3. Decide on a broad or phrase-type search based on your specific needs. For example, if you’re targeting broad keywords like “shoes,” use a broad search to find ad copies with variations of the word “shoes.” If you’re targeting exact phrases like “buy running shoes online,” use a phrase search to find ad copies containing that exact phrase.
4. Apply filters to narrow down your results based on country, date range, title, content, and advanced filter options like CTAs, ad extensions, sentiment, and linguistic tone. For example, if you’re only interested in ads from the United States, apply a filter for “Country: USA.” If you want to see only ads with positive sentiment, select “Sentiment: Positive.”
5. Analyze each ad copy result by exploring sections such as “Ad Details,” “Ad Analytics,” “AdSpyder AI Analysis,” and “AdGenie.” In the “Ad Details” section, review the title, content, destination URL, and last seen date to understand the context of the ad copy. In the “Ad Analytics” section, examine details like country, estimated cost, and last seen date to assess the ad’s performance. In the AdSpyder AI Analysis section, learn about the target audience, stage in the sales funnel, CTAs used, and ad health to gain insights into why the ad was successful or not.
Conclusion and Call to Action #
By following these steps and utilizing AdSpyder’s Keyword Analysis effectively, you can optimize your campaigns and improve the performance of your ad copies. Stay up-to-date with new features and best practices by exploring AdSpyder’s blog, community forum, and documentation. Don’t hesitate to reach out to AdSpyder’s support team if you have any questions or need assistance.
