Introduction #
AdSpyder’s Meta Ad Library offers a wealth of information for digital marketers looking to analyze historical ad campaigns. One crucial aspect of understanding ads is identifying their category or niche. In this response, we will discuss how to effectively use AdSpyder’s Text Search and PPC Keyword Search features to find the ad category or niche in the Meta Ad Library.
Pointwise Information #
- Text Search: Users can search for historical ads based on the text present in their ad copy using the “Text Search” feature under the “Ad Library” section.
- Platform Selection: Choose the desired platform (Google, Meta, Youtube, Bing, Reddit, LinkedIn, Google Product Listing Ads (PLA), Bing Product Listing Ads (PLA), Display, Amazon, or Flipkart) from the dropdown menu.
- Search Type: Select either “Broad” or “Phrase” search type to find ad copies containing specific keywords.
- PPC Keyword Search: Users can also search for historical ads based on a specific PPC keyword using this feature under the same “Ad Library” section.
- Platform and Keyword Selection: Choose the desired platform (Google AdWords, Bing Ads, or other supported platforms) and enter the target keyword.
In-Depth Content #
Text Search: When conducting a text search in AdSpyder, users can apply filters to refine their results based on various parameters such as country, date range, ad copy content (title vs. body), sorting order, and advanced filter options like Call to actions used, Ad extensions, sentiment, linguistic tone, etc. This process allows marketers to efficiently identify ads that belong to specific niches or categories.
PPC Keyword Search: The PPC Keyword search feature in AdSpyder enables users to find ads that have historically targeted certain keywords. By selecting the desired platform and entering a keyword, marketers can discover ads related to that keyword’s category or niche. Additionally, they can apply filters to further refine their results based on country, date range, ad copy content (title vs. body), sorting order, and advanced filter options like Call to actions used, Ad extensions, sentiment, linguistic tone, etc.
Conclusion and Call to Action #
By utilizing AdSpyder’s Text Search and PPC Keyword Search features, marketers can efficiently identify ad categories or niches within the Meta Ad Library, providing valuable insights for future campaigns. To get started, log in to your AdSpyder account, navigate to the “Ad Library” section, and begin exploring these powerful search options today!
