Introduction #
Ad tracking using PPC keywords is an essential feature for digital marketers looking to stay informed about competitors’ ads and stay updated on industry trends. In this response, we will discuss how the AdSpyder platform enables users to receive notifications about new ads based on their tracked PPC keywords.
Pointwise Information #
- AdSpyder offers a feature called “Text Search” that allows users to search for historical ads using text-based queries.
- Users can select the platform of their choice, including Google and Bing Product Listing Ads (PLA), among others.
- For PPC Keyword searches on Bing PLA, users will be able to see ad copies along with basic details such as country, last seen date, pricing, and product image.
In-Depth Content #
The AdSpyder platform’s Text Search feature provides a powerful solution for staying informed about competitors’ ads based on tracked PPC keywords. When users select the Bing PLA platform in the text search dropdown, they will be presented with ad copies that match their keyword query. This functionality offers several advantages:
1. Real-time Competitor Intelligence: By setting up tracking for specific PPC keywords, users can stay updated on competitors’ ads and identify new trends or strategies.
2. Comprehensive Data: The AdSpyder platform provides extensive information about each ad copy, including product title, pricing, display URL, destination URL, country, last seen date, and search terms associated with the ad copy.
3. Advanced Filtering: Users can also filter their results based on various parameters such as ad copy sentiment, linguistic tone, and target audience identification, among others.
4. Integrated AI Analysis: AdSpyder’s AI analysis provides valuable insights into competitors’ ads, including CTAs used, ad health scores, and Google Search terms associated with the ad copy.
5. Customizable Alerts: Users can choose to receive notifications via email or within the platform itself when new ads matching their tracked PPC keywords are detected.
Conclusion and Call to Action #
By using AdSpyder’s Text Search feature for PPC Keyword searches on Bing PLA, digital marketers can stay informed about competitors’ ads and gain valuable insights into industry trends. To get started, users can log in to their AdSpyder account, navigate to the “Text Search” section, and begin tracking their desired PPC keywords today.
