Introduction #
In today’s digital world, businesses leverage various platforms to reach out to their target audience with engaging ad content. AdSpyder is one such platform that offers users an extensive repository of historical ads from multiple platforms. One common question that arises among users is whether mobile and desktop screenshots are captured separately. In this response, we will delve into the details of AdSpyder’s Text Search feature and clarify how mobile and desktop ad copies are differentiated.
Pointwise Information #
- AdSpyder has a vast repository of over 1 billion ads spread across 15 platforms for users.
- Users can perform text searches based on the text present in the contents of the ad copy.
- Users can select the platform and the type of search (Broad or Phrase) from the dropdown menu.
- Text Search results may include ad copies that are relevant to the user’s query, with basic details such as country, date, title, and content.
- AdSpyder provides filters for users to refine their search results based on various parameters.
In-Depth Content #
When using the Text Search feature in AdSpyder, it is essential to understand that ad copies from different platforms (desktop and mobile) might have distinct differences due to varying user behaviors and platform design. For instance, Google’s Search Ad Library and Bing Product Listing Ads (PLA) exhibit unique features:
Google Search Ad Library:
1. Users can search for ad copies based on the text present in the contents.
2. Platform selection includes “Google.”
3. The results include ad copies with basic details such as country, date, title, and content.
4. Users can access ad details, which include information like destination URL, estimated amount spent, target audience, and stage in the sales funnel.
5. Ad health analysis is also provided for each ad copy, assessing factors like CTA, ad extensions, sentiment, and more.
Bing Product Listing Ads (PLA):
1. Users can search for product ads based on keywords.
2. Platform selection includes “Bing PLA.”
3. The results include ad copies with basic details such as country, date, pricing, and title.
4. Users can access ad details, which include information like product title, pricing, display URL, destination URL, country, last seen date, and search terms associated with the ad copy.
5. Ad health analysis is also provided for each ad copy.
The differences between mobile and desktop screenshots are apparent when considering the unique features of each platform:
1. Mobile ads may focus on call-to-action buttons and simplified messaging due to smaller screen sizes.
2. Desktop ads might have more extensive content, including images and longer descriptions.
3. User behavior on mobile devices often involves quicker decision-making processes due to the instant nature of mobile usage.
4. Desktop users typically engage in more extensive research before making a purchase decision.
Conclusion and Call to Action #
In conclusion, AdSpyder’s Text Search feature offers users access to historical ad copies from various platforms, with separate results for mobile and desktop. Mobile and desktop ad copies may differ due to unique platform design and user behaviors. By understanding these differences, businesses can learn from successful ad campaigns and apply best practices to their own marketing strategies.
