Introduction #
AdSpyder, an advanced advertising tool, offers users the ability to analyze historical ads across various platforms, including Google and Bing Product Listing Ads (PLAs). Understanding how to utilize this feature effectively can significantly enhance your digital marketing efforts. In this response, we’ll discuss the text search functionality of AdSpyder for analyzing both Google and Bing PPC keywords in detail.
Pointwise Information #
- Text Search: AdSpyder provides users with a text search feature to find historical ads based on specific text present in the ad copy.
- Platform Selection: Users can choose from different platforms, including Google and Bing PLA, for their text search query.
- Search Types: Broad and Phrase searches are available for users depending on their requirements.
- Filtering Ad Copies: After a search, users can apply various filters to refine the results based on country, date range, ad copy relevance, and advanced filters like call-to-actions, sentiment, etc.
In-Depth Content #
When it comes to analyzing Google and Bing PPC keywords using AdSpyder’s text search feature, users have multiple options at their disposal. First, they need to select the platform they want to focus on – Google or Bing PLA – from the dropdown menu. Once the selection is made, the user can proceed with a broad or phrase search based on their preference.
In a broad search, AdSpyder will present users with ad copies that are closely related to the text used for the search query. On the other hand, in a phrase search, users will only see ad copies containing the exact phrase in their contents.
After running a text search query, AdSpyder offers various filtering options to help users refine the results. They can filter by country and date range as standard filters or advanced filters like call-to-actions, sentiment, linguistic tone, etc., to get more specific ad copies that match their requirements.
Google Ad Library: When using Google as the selected platform in text search, users will be presented with a list of ad copies along with basic details such as country, last seen date, and ad copy title and content. Users can hover over any particular ad copy result to see two options – ‘Ad Details’ and ‘Save.’ Clicking on ‘Ad Details’ opens a new popup displaying more detailed information about the ad, including ad analytics, AdSpyder AI analysis, and adgenie features.
Bing Product Listing Ads (PLA): When using Bing PLA as the selected platform in text search, users will be shown a list of product ads along with basic details like country, last seen date, pricing, product image, and ad copy content. Similar to Google, they can hover over any particular ad copy result to access ‘Ad Details’ and ‘Save’ options. In the ‘Ad Details’ section, users will find product title, pricing, display URL, destination URL, country, last seen date, and search terms associated with the ad copy.
Conclusion and Call to Action #
In summary, AdSpyder’s text search feature enables users to analyze both Google and Bing PPC keywords effectively by providing them with various search types, filtering options, and detailed information about each ad copy. By understanding these functionalities, digital marketers can gain valuable insights into their competitors’ strategies and optimize their own campaigns for better performance.
