Introduction #
AdSpyder is an advanced advertising intelligence tool that offers users a comprehensive repository of historical ads along with their details. Among the many search methods AdSpyder provides, PPC Keyword Search stands out as a valuable feature for marketers and advertisers looking to gain insights into competitor strategies. In this response, we will explore how to perform a PPC keyword search in AdSpyder, focusing on key points and providing an in-depth analysis.
Ready to Elevate your Marketing Strategy? #
Pointwise Information #
- Log in to your AdSpyder account.
- Navigate to the “Ad Library” section in the features menu on the left of the screen.
- Click on the “PPC Keyword Search” option in the menu.
- Select the platform (Google, Meta, Youtube, Bing, Reddit, LinkedIn, Google Product Listing Ads (PLA), Bing Product Listing Ads (PLA), Display, Amazon or Flipkart) for your search from the dropdown.
- Choose the type of search: Broad or Phrase. In Broad search, search for ad copies close to the keyword; in Phrase search, look for exact phrases.
- Type the PPC Keyword into the search bar and click “Search”.
In-Depth Content #
Once you have performed a PPC Keyword Search, AdSpyder will display a list of historical ads that match your keyword query. These ads are shown with basic details such as country, last seen date, pricing of the product or service (for Product Listing Ads), and ad copy content. In addition to this information, AdSpyder offers advanced filters for further refining your search results.
Advanced filters include options like Call to actions used in the ad copies, Ad extensions present or not, Ad copy sentiment, Linguistic tone, Use of statistics, Question inclusion, Urgency words, Benefits highlighting, Feature Listing, Problem-Solution Dynamic, Emotional Appeal, Social Proof, Comparison with competitors, Target audience identification, Localisation elements, Seasonal references, Discounts and offers, Guarantee mentions, Brand Name Placements, Product/Service Category, Price Mentioned, Cross-sell opportunities, and technological compatibility.
By applying these advanced filters to your PPC Keyword Search results, you can gain deeper insights into competitor strategies, identify trends, and tailor your ad campaigns for better performance.
Conclusion #
Performing a PPC Keyword Search in AdSpyder is an essential skill for digital marketers and advertisers looking to stay ahead of the competition. By following the steps outlined above and utilizing advanced filters, you can unlock valuable insights into competitor strategies and optimize your ad campaigns accordingly.
Call to Action:
Start exploring PPC Keyword Search in AdSpyder today! Log in or sign up for a free trial to begin your journey towards competitive intelligence and strategic ad optimization.
