Introduction #
Ad libraries are valuable resources for digital marketers and advertisers as they provide insights into historical ad campaigns, helping users to learn from past successes and mistakes. In this response, we will discuss how to view detailed information about an ad in AdSpyder’s library using their text search feature.
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Pointwise Information #
- Log in to the AdSpyder platform and navigate to the “Ad Library” section.
- Click on the “Text Search” option in the menu.
- Choose the desired platform from the dropdown (Google, Meta, Youtube, etc.) and select the type of search: broad or phrase.
- Enter your search term into the text box and click the search button.
- Once you have obtained your search results, filter and sort the ad copies as needed using the available options.
- Hover over any specific ad copy result to reveal two options: “Ad Details” and “Save.”
In-Depth Content #
After executing a text search in AdSpyder’s library and receiving your search results, you may want to explore a particular ad copy result in greater detail. To do this, simply hover over the desired ad copy result using your cursor. Two options will appear: “Ad Details” and “Save.” In our example, we will focus on the “Ad Details” option.
Clicking on the “Ad Details” button will open a new popup window displaying detailed information about the selected ad copy. The popup window is divided into four sections: “Ad Details,” “Ad Analytics,” “AdSpyder AI Analysis,” and “AdGenie.” Let us examine each section in turn:
1. Ad Details: This section showcases essential details about the ad copy such as the image used, primary text, destination URL, country, last seen date, CTAs used, page category of the advertiser, and media type (image/video).
2. Ad Analytics: Here, you can view further information on the ad’s performance metrics, including the estimated amount spent on the ad copy, the destination URL, and the search terms associated with the ad copy.
3. AdSpyder AI Analysis: This section provides advanced insights into the ad copy’s performance, such as target audience demographics, stage in the sales funnel, CTAs used, and ad health analysis.
4. AdGenie: The AdGenie feature allows users to analyze specific aspects of the ad copy content, including sentiment, linguistic tone, use of statistics, question inclusion, urgency words, benefits highlighting, feature listing, problem-solution dynamic, emotional appeal, social proof, comparison with competitors, target audience identification, localisation elements, seasonal references, discounts and offers, guarantee mentions, brand name placements, product/service category, price mentioned, cross-sell opportunities, and technological compatibility.
By examining these sections in detail, you can gain a comprehensive understanding of the ad copy and its performance metrics, helping you to optimize your own campaigns or learn from competitors’ strategies.
Conclusion #
In conclusion, AdSpyder’s text search feature provides users with the ability to view detailed information about historical ads in their library. By following the steps outlined above, you can easily access and explore ad copy results in greater depth using the “Ad Details” option in the popup window. This knowledge can be applied to improve your own ad campaigns or provide insights into competitors’ strategies.
