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    Beauty & Personal Care · All countries

    Makeup Ads: See What Top Brands Are Running

    Browse every makeup ad across Google, in every country. Find the hooks, offers and creatives that are winning customers this week.

    ✓ Free to browse✓ No signup needed✓ Updated daily

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    Category snapshot

    Updated 11 Nov 2026
    540,715
    Ads tracked
    1 seen in the last 30 days
    26,833
    Advertisers
    100%
    New ads vs last week
    106 days
    Avg. ad run time

    Share of ads by platform

    • Google100%

    Format mix

    • Search 100%

    Latest makeup ads

    Search and filter makeup ads from every country. Free, no signup.

    • Winner 45+ days live
    • Testing 10–44 days
    • New under 10 days

    Showing 12 of 540,715 makeup ads

    • VVtcosmeticsNew todayGoogle
      New Save
      VVtcosmetics

      Sponsored

      【公式】VT COSMETICS

      VTのシカシリーズ・シカバイタル — 【皮膚科行かなくても、美肌づくり可能】VTとお家で簡単ケアスタート／基礎化粧品おすすめ. 肌自らが刺激に打ち勝つことのできる、ゆらぎ肌の救世主ブイティー. コスパ最高シカパック.

      SearchView insights →
    • NNutanixSeen once · stoppedGoogle
      Inactive Save
      NNutanix

      Sponsored

      Nutanix Cloud Native Kit

      Download Nutanix Essentials Kit: Foundation for Cloud Native Success

      SearchView insights →
    • SShree anukampaSeen once · stoppedGoogle
      Inactive Save
      SShree anukampa

      Sponsored

      Shree Anukampa

      Apparels, Undergarments, Cosmetics, Nightwear & Swimwear are the categories we deal in.

      SearchView insights →
    • FFoundanimalsRan 1 day · stoppedGoogle
      Inactive Save
      FFoundanimals

      Sponsored

      Help My Dog Has Diarrhea: The Dog Diarrhea Guide

      Become a Found Animals advocate. Sign up for our newsletter today. Join the Michelson Found Animals Foundation and become a part of a movement dedicated to My dog has diarrhea There are many potential reasons your dog has diarrhea. Here is how to diagnose and treat dog diarrhea.

      SearchView insights →
    • FFoundanimalsSeen once · stoppedGoogle
      Inactive Save
      FFoundanimals

      Sponsored

      Help My Dog Has Diarrhea: The Dog Diarrhea Guide

      Become a Found Animals advocate. Sign up for our newsletter today. Join the Michelson Found Animals Foundation and become a part of a movement dedicated to My dog has diarrhea There are many potential reasons your dog has diarrhea. Here is how to diagnose and treat dog diarrhea.

      SearchView insights →
    • AAmericanbrainfoundationSeen once · stoppedGoogle
      Inactive Save
      AAmericanbrainfoundation

      Sponsored

      Concussion Symptoms and Treatment | American Brain Foundation

      We're bringing researchers and donors together to cure brain diseases. Find information on the full spectrum of brain diseases and disorders on our.

      SearchView insights →
    • AAmericanbrainfoundationSeen once · stoppedGoogle
      Inactive Save
      AAmericanbrainfoundation

      Sponsored

      Concussion Symptoms and Treatment | American Brain Foundation

      We're bringing researchers and donors together to cure brain diseases. Find information on the full spectrum of brain diseases and disorders on our.

      SearchView insights →
    • KKarigranSeen once · stoppedGoogle
      Inactive Save
      KKarigran

      Sponsored

      Natural Mineral Makeup - Mineral Based Makeup

      You and your skin deserve better. Showcase your beauty at any age with the help of simple, elegant, and completely natural mineral makeup from Kari Gran.

      SearchView insights →
    • KKarigranSeen once · stoppedGoogle
      Inactive Save
      KKarigran

      Sponsored

      Natural Mineral Makeup - Mineral Based Makeup

      You and your skin deserve better. Showcase your beauty at any age with the help of simple, elegant, and completely natural mineral makeup from Kari Gran.

      SearchView insights →
    • KKfoundationRan 1 day · stoppedGoogle
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      KKfoundation

      Sponsored

      Krishnamurti Foundation - Krishnamurti Centre

      We actively publish authentic books, curated articles and quotes. Access material for free Krishnamurti Foundation Trust preserves & disseminates the teachings of J.

      SearchView insights →
    • KKfoundationRan 1 day · stoppedGoogle
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      KKfoundation

      Sponsored

      Krishnamurti Foundation - Krishnamurti Timeless Teaching

      We actively publish authentic books, curated articles and quotes. Access material for free

      SearchView insights →
    • KKfoundationRan 1 day · stoppedGoogle
      Inactive Save
      KKfoundation

      Sponsored

      Krishnamurti Foundation - Krishnamurti Timeless Teaching

      We actively publish authentic books, curated articles and quotes. Access material for free

      SearchView insights →

    Top makeup advertisers

    Ranked by ads tracked

    #BrandAds
    1Sephora →25,511
    2Nykaa →13,228
    3Amazon →11,465
    4Ulta →8,427
    5Elfcosmetics →5,946

    Click a brand to see its ads above.

    Most-used ad hooks

    Share of makeup ads using each message angle

    • awareness 48%
    • interest 42%
    • desire 9%
    • action 1%
    See the top ads for each hook →

    How makeup ads ask for the click

    CTA distribution

    Compare with your ads →
    • shop now64%
    • try it now18%
    • try now12%
    • join the game3%
    • save time now3%

    More in Beauty & Personal Care

    Ads tracked in other beauty & personal care categories

    What you get with a free trial

    • Every ad in the category

      Filter 540,715 makeup ads by brand, country, platform, format and how long they have been running.

    • Advertisers and landing pages

      See every advertiser in the category, how long their ads run, and the pages they send traffic to.

    • Export the data

      Download data as CSV or Excel, creatives as a zip, or send results to Google Sheets and Slack. Share boards with a link.

    • Create your own with AI

      Turn any winning ad into a new creative for your brand in a few clicks.

    💬 What Our Users Say

    Makeup brands use AdSpyder to plan every launch

    • ★★★★★2.4X ROAS

      “We check the makeup category every Monday before planning creatives. Seeing which competitor ads run past 60 days tells us what is actually profitable.”

      PSPriya SharmaGrowth Lead, D2C brand
    • ★★★★★40% lower CPC

      “The hook breakdown saved our team hours of manual research. We export the list to Sheets and brief our designers straight from it.”

      RKRahul KapoorFounder, performance agency
    • ★★★★★5.1% CTR

      “We launched our new range after studying 300+ competitor ads here. Our first campaign beat our benchmark CTR in week one.”

      AMAnanya MenonMarketing Manager

    About makeup advertising

    Makeup advertising is one of the most competitive ad categories worldwide. Brands compete for the same audiences across Google, so creatives change quickly and offers drive most clicks. Google carries the largest share of makeup ads, about 100%.

    AdSpyder tracks makeup ads running in every country, with run time, format and messaging for each one. Use it to see which hooks competitors repeat, which offers they test, and which ads have been running long enough to be profitable.

    Frequently asked questions

    AdSpyder tracks 540,715 makeup ads from 26,833 advertisers across every country on Google, 1 of them seen in the last 30 days.

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    540,715 makeup ads tracked

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